League/LSCIIA Update

Wednesday, October 13, 2010

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Contents• Top LSC’s• Credit Union Agreement Status• What’s New

– Biz Kids– 2011 IIA Value Propositions– CUNA Mutual – Members Home & Auto

• Updates– 2010 GM Private Offer

– AutoNation Pilot

– Sprint

• 2010 LSC Communication Schedule

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Top LSC’s January – August 2010

Auto Sales Sprint Supporting Credit Unions

Texas 16,324 Pennsylvania 54

Florida/Alabama 6,661 Illinois 53

Pennsylvania 4,635 Tennessee 53

California/Nevada 4,448 California/Nevada 36

New York 3,876 New Jersey 28

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Support StatusProgram Support Grows!

12/09 9/10 Increase 12/09 9/10 Increase

Big Ticket 2,125 2,354 229 46 46 -

Sprint 542 1,037 495 28 35 7

Member Rewards

NA 2,270 2,270 NA 27 27

• Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

• 2nd Quarter Endorsing Credit Union checks mailed week of 10/4

• 2nd Quarter Endorsing Credit Union checks mailed week of 10/11

Credit Unions States / Leagues

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What’s NewBiz Kid$

Funding BizKid$ - The Gift That Keeps on Giving• The nations youth are the financial future of our credit unions

• However, the majority of our nation’s schools don’t require financial literacy in their curriculum

• Connecting with and educating them is vital for future industry success and growth

• Since its launch in 2008, the Emmy-winning PBS program BizKid$ has:– Helped fill in the gaps in curriculum– Taught financial education to 192 million households each week– Reached 1.2 million students and teachers through its companion classroom material– Been exclusively funded by America’s credit unions through contributions exceeding $8.5 million

• Invest in America recently pledged $700,000 in funding towards the program and is now asking our credit union and league partners that receive Sprint marketing incentives to join us in raising the remaining $1 million needed for BizKid$ to thrive

• By donating 10% of your Sprint year-end rebate to support the program:– You’ll be supporting an important credit union initiative that has always shown credit unions in a positive light– Gaining marketing and public relations benefits that will be priceless– Creating a financially well-educated membership to help our nation’s credit unions grow and succeed

• So, give the gift that keeps giving – to you and your community. For more information, please contact your IIA National Business Consultant or League Representative, or email us at InvestinAmerica@CUcorp.com

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What’s New Value Propositions

MemberLoyalty

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What’s NewCUNA Mutual Insurance

• CUNA Mutual and IIA have partnered to offer discounted home and auto insurance products to credit union members

• Members will be able to obtain quotes via www.LovemyCreditUnion.org

• Credit unions already partnered with CUNA mutual will receive their normal commission from IIA sales

• Targeted start date early 1st quarter 2011

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UpdateGM Private Offer

Status

• 130 credit unions with 8 million members signed-up!!!• Enrollment extended to October 15, 2010• $1,000 private offer stackable with GM employee pricing

Details

• Private offer timing: 11/2/10 – 1/3/11

• Private offer incentive of $1000

• Available to targeted credit union members only– Identify members in-market for a new auto– Credit unions have flexibility in modeling their member data

• Credit unions must send a direct mail/e-mail piece to targeted members to inform them of the offer and to provide their unique program code

• To take full advantage of the offer, credit union members will need to provide their local GM dealer with their direct mail/e-mail piece which includes:

– The standard GM credit union member discount authorization number for GM Preferred Pricing – The unique private offer program code which will be pre-printed on the direct mail/email piece– Member name

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UpdateAutoNation Direct 

AutoNation Direct Launches in Florida 

• Invest in America is pleased to announce the launch of AutoNation Direct in Florida 

• Credit union members, who reside in the state of Florida, will be able to take advantage of savings, up to 15% below publicly published prices on pre-owned vehicles

• Through AutoNation Direct, credit union members will be provided a very high level buying experience, utilizing a customized website, professional auto consultants and dealer concierge personnel

• The plan remains to conduct a phased AutoNation Direct launch in select markets

Invest in America Partner Strategy• A key strategy for Invest in America is to ensure that all partner offers are compatible with

each other and current credit union offerings

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UpdatesThe 2010/2011 Contract Year began October 1, 2010• The Sprint contract year runs from October 1, 2010 through September 30, 2011

• Newly enrolled credit unions must include an insert in their January mailing to be eligible to earn 75% of their marketing incentive

• The deadline to order inserts for the January statement is December 1, 2010

Credit union members have saved over $69 million• Are your credit unions providing this discount to their members?

• Reach out to your credit unions supporting other IIA programs but not • Sprint and make sure they are aware of this tremendous opportunity

• Act now so they can earn 75% of their marketing incentive next year

HTC EVO™ 4G

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Future League Communications• League Conference Calls will be held the 1st month of each quarter on

Wednesday’s at 3pm EST*– January 19, 2011

• Access Information• Toll free: +1 (866) 816-1627

• Conference ID: 1177265367

• Monthly updates via PowerPoint Presentation will be emailed on:– November 17

– December 15 *Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards

New Access

Instructions