lean seminar 4c's

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• Hello

• Lean Marketing

• Lisa Simpson invented the Lean Start Up

• 4 C’s

• Summary (Betaworks)

• Questions

• Goodbye

THE MILESTONES















Hello, I’m Saul.

Think lean

Look not so lean











LEAN MARKETING













MARKETING



The communication framework

used by businesses to achieve

their objectives.











UNDERSTANDING YOUR BUSINESS

Skeleton

Business

Structure

Anatomy

Business Processes

(How you do things)

Personality

How you

Communicate

DATA

Structure defines

the processes

Processes feed

the personality
















LISA SIMPSON INVENTED

THE LEAN START UP













WHO DO YOU WANT TO HAVE A

RELATIONSHIP WITH?


CUSTOMER













UNDERSTANDING THE MATRIX

CODE


It’s not BIG DATA that is important

it’s the BIG ANSWERS
















CALIBRATION



PRODUCT

PRICE

PEOPLE PROMOTION

PLACE PROCESS MESSAGE

CHANNEL

TIME











CONSISTENCY



OR

REPEAT BIN / PIVOT

REPEAT PROCESS











• CUSTOMER – The hypothesis: who you after? what do they want?

• CODE – How are you going to engage

• CALIBRATION – Of the tools at your disposal

• CONSISTENCY – Repeat what works until it fails

– If it fails start again.

4 C’s













SUMMARY













FINISHED!

QUESTIONS













THANK YOU

[email protected]

@websand












