the 4c's of diamond selling - a closer look: cut
TRANSCRIPT
DIAMOND GUIDEA CLOSER LOOK
Understanding the CUT
CUTThis refers to the proportions, symmetry and polish of a Diamond
- A DIAMONDS CUT IS ITS ABILITY TO INTERACT WITH LIGHT, NOT SHAPE - CUT IS THE MOST DIFFICULT ATTRIBUTE TO DETERMINE OF THE 4C’S - 3 ATTRIBUTES ARE EVALUATED FOR THE CUT:
1. BRIGHTNESS - INTERNAL & EXTERNAL LIGHT REFLECTION 2. FIRE - THE SCATTERING OF WHITE LIGHT 3. SCINTILLATION - AMOUNT OF SPARKLE & PATTERNS
MOST COMMON & POPULAR CUTS
“I never worry about diets. The only carrots that interest me are the number of carats in a diamond.”
-Mae West
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