lean start up - jurgita sarkovaite
DESCRIPTION
Presentación de Jurgita Sarkovaite para Ecommerce NightTRANSCRIPT
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Jurgita Sarkovaite Lean Start UP
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Lean Start-Up Summary of the Eric Ries´ Book
Jurgita Sarkovaite [email protected]
@JurgaSarkovaite
© Neo Consulting, 2012
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Why Do Start-Ups Fail? Strong team
Effective use of
resources
Well executed business
plan
Successfully achieving Failure
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The difference! Traditional model Lean
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Structure
Vision
Steer
Ideas
Build
Product
Measure
Data
Learn
Accelerate
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1. Start
Product
Strategy
Vision
Pivot
Optimization
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2. Define: Goal of Start-Up
A startup is a human institution designed to deliver a new product or service under conditions of extreme
uncertainty.
• Find out what consumers want
• ASAP!
The Goal
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3. Learn Waterfall Approach
Customer Discovery
Customer Validation
Customer Creation
Scale Company
Validated Learning Approach
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4. Experiment: Consumer Interviews
From Alchemy To simple, testifying scientific experiments
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H1: Value Hypothesis
Does our product/service really delivers value to customers once they are using it?
H2: Growth Hypothesis
How new customers will discover our product/service?
5. Leaps of Faith
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6. Test: Minimum Viable Product " Build MVP and try it with REAL consumers
" It can take various forms
Find Early Adopters Include only key features
Repeatedly update and ask feedback
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7. Measure: Innovative Accounting
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8. Pivot (or Preserve)
Product
Strategy
Vision
Pivot
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Mechanical approach
1 by 1 approach
9. Batch
Complete 1
envelope at a time
Complete 1
action at a time
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9. Batch
Small batches practice
Flexibility Faster
iteration cycle
More feedback
Faster learning process
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10. Grow: Engines of Growth
Viral • Word of Mouth • As a side effect of
product usage
Paid • When revenue
from every acquired customer exceeds CPA
Sticky • Through repeat purchase or use
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11. Adapt
People
Culture
Process
Accountability
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11. Adapt: Building Adaptive Organization
From 5 blames to 5 Why´s
Invest in training
Automatic speed
regulator
Adapting to smaller batches
Increase in speed
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12. Innovate
Disruptive Innovation
Create a platform for innovation – SANDBOX
Take personal steak in the
outcome
Scarce but secure
resource
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Epilogue: Waste Not!
Ideas
Build
Product
Measure
Data
Learn
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Recommendations!
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