#LeanStartupMachine# @techyizu

Friday, June 29, 12

SOMETHING IS FUNDAMENTALLY

WRONG

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Why do startups fail?

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Big Idea #1

The vast majority of startups fail NOT because they couldn’t

build a product...

but because nobody wanted the product.没人要你的产品

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Why do startups succeed?

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Big Idea #2

“The vast majority of [successful] startups

abandoned their initial plans

and learned what would and would not work in the market.”

-Clayton Christensen, The Innovator’s Dilemma

Friday, June 29, 12

FAILUREThe Secret to Success

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Question Your Assumptions

Human brain is wired to assume

Canvas = Think like a Scientist

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Get Out of the Building&

Talk to People走出办公楼，与客户交流和学习

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GOOBing is HARD

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WHAT’S AN MVP?MVP是什麽？

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Definition

The minimum amount of effort you have to exert to complete exactly one turn of the Build-Measure-Learn feedback loop.

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MVP = EXPERIMENTMVP = 最小可行产品

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MVP Explained

1. MVP = EXPERIMENT2. Test your riskiest assumption测试风险最高的假设

3. Look for invalidation or currency获取客户的否定或认可

4. Confirmation Bias & Observer Bias证实偏误 ＆ 观察者期望效应

5. FAKE IT

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风险

可行性

已知 未知

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MVP Stages

1. Problem Exploration问题探索

2. Product Pitch产品推介

3. Concierge产品试配

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MVP Stages

1.Problem Exploration 问题探索:exists? who?

2.Product Pitch 产品推介:collect currency

3.Concierge 产品试配:deliver customer experience

Stages increase in opportunity cost机会成本提高

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Find Early Adopters

早期采纳者：

“FOAMING AT THE MOUTH”1. Have the problem2. Know they have the problem3. Searched for a solution4. Hacked their own solution5. Have budget for a solution

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3-POINT INTERVIEW1. Has [insert specific problem] been a

problem for you? (context)你是否有过【插入问题】?

2. Tell me about the last time you dealt with this problem? (story)告诉我你上⼀一次有【插入问题】的情况或故事。

3. What’s your ideal solution for this? (solution)对你来说,解决那个情况的最佳方案是什么?

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OBJECTIVE:Learn

remember...

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Validation Canvas

• Canvas is a communication tool• 5-7 words in black sharpie• WRITE IN ALL CAPS• Mentors will enforce strongly

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Canvas Demobit.ly/lsm-canvasvideo

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