KickNow

London - 7/10/12

Sunday, 7 October 12

Some people just want to play a game!

Not all teams are full

KickNow

Instantly connect footballers looking to play

and teams looking for players

The PitchI want to play football, but I dont

know any one

If only we had another player!!

Sunday, 7 October 12

Process

Experiment 1 2 3 4 5

Customer

Riskiest Assumptions

Result

Learned

Decision

Method

Active people Active People Footballers Footballers Footballer

will do it with strangers

Scheduling activities is hard

Was there demand for the

UVP

Was there demand for the

UVP

Would people use the service

9/14VALID

0/14INVALID

3.6%VALID

5/6VALID

0/10FAILED

Demographic Interviewed where happy

Plenty of alternative tools.Teams often incomplete

Value Proposition Resonated

We used a flyerA Mockup would better+ve Response

Wrong TimeWrong Place

PERSEVERE PIVOT PERSEVERE PERSEVERE PERSEVERE

EX EXPITCHWEB

PITCHMOCKUP

CONCIERGE MVP

Sunday, 7 October 12

The Money Shot!

“Great idea, we talked about this [problem] yesterday”

“When will it be available”

“Can I have some fliers for my mates”

“Can I use this now?”

Sunday, 7 October 12

Next Steps

Assumption: We can KickNow people!!

Vision: Every sport event will be KickNow’ed

Team: Glyn, Roberto, Thomas, Jochen, Ernst - We are the Rock Star Team!!!

Sunday, 7 October 12