lean strategy execution: the ba’s cup of tea?
TRANSCRIPT
lean strategy execution:the BA’s cup of tea?
IIBA Brussels — April 21 2016
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tablets in school
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investment break-even profit / cost reduction
> investment
business case
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Does the actual return on investment
match the business case calculation ?
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Do you actually measure
return on investment ?
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lean strategy execution
expose enablers
identify, prioritise & validate hypotheses
pin down goals1
2
3
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Sub goal EnablerFeature
Goal
Sub goal Enabler
Feature
Feature
Feature
benefit map
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PIN DOWN GOALS
lean strategy execution
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goal: 250 M€ by 2020
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—
“If you don't know where
you're going, you're unlikely
to end up there”
Forrest Gump
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“you press the button, we do the rest”
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“as convenient as the pencil”
lean strategy execution: the BA's cup of tea ?16 Kodak.com
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strategy sniff test
“Can I make the opposite choice
without looking stupid ?”
lean strategy execution: the BA's cup of tea ?17 HBR
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tablets with
PDF books and
exercises app
improve
academic
results
how ?
why ?
decompose goals – goal seeking
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ask why 5 times – goal seeking
– Why do we want to introduce tablets?
Because they will increase real time communication between students, also when they are not physically together
– Why do we want to increase communication between students
Because we believe students will collaborate more intensively when we offer them accessible collaboration tools and opportunities
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– Why do we want to increase collaboration between students?
Because we see that academic results are better when students work together on their study material and projects
– Is real time communication the only reason tablets will improve academic results?
No, it might also increase the students’ engagement as they will be able to use tools from their daily life, as opposed to email we currently use
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Increase
collaborative
learning
Books and
exercises on tablet
Improve
academic
results
Increase
student
engagement
Real-time, visual
communication via
tablet
how ?
why ?
decompose goals – goal seeking
lean strategy execution: the BA's cup of tea ?21
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driver for change
– Every project is a change project
And there is no such thing as an IT project
– The project’s goal
Is the reason of existence for the project
States why a new version of your organisation is needed
project
charter
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say yes to no
what if our strategy is based on
no academic results ?
no collaboration ?
no engagement ?
lean strategy execution: the BA's cup of tea ?23
no schools ?
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one year after introducing the solutionaverage task scoremust be 15% higher than before
measurable goals
improve
academic
results
▸ when ?▸ what ?▸ how much ?
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Double the number of tasksstudents work on togetherspontaneously within 1 academic year
Increase
collaborative
learning
Books and
exercises on tablet
Improve
academic
results
One year afterintroducing the solution, average task score must be 15% higher thanbefore
Increase
student
engagement
Increase the number of answers to non mandatoryquestions by 20% within 3 months
Real-time, visual
communication via
tablet
measurable goals
lean strategy execution: the BA's cup of tea ?25
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measurable goals
what do we want to achieve?1
how are we going to evaluate
and measure success?2
how much better, faster,
prettier do we want to be?3
business
case
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one story
business
case
project
charter
benefit
map
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| lean strategy execution: the BA's cup of tea ?28
– strategy = choice, be specific– solution ≠ goal– multiple deliverables, one story
lean strategy execution
expose enablers
identify, prioritise & validate hypotheses
pin down goals1
2
3
|
—
“People with goals succeed because
they know where they’re going.
It’s that simple.”
Earl Nightingtale
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We want to grow our revenue from extra-legal services
By 2017we will grow our revenue from extra-legal servicesfrom 20% to 40%through better exploitation of existing products and servicesat our current customer base
case – service provider for safety and well-being at work
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EXPOSE ENABLERS
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We expect all students to write reports about their internship,
while some have better speaking skills than writing skills.
So it’s preferable to let them make a picture report on a tablet and
have them explain it orally.
lean strategy execution: the BA's cup of tea ?33 Klasse
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Goal Solution
Increase
collaborative
learning
Real-time, visual
communication via
tablet
lean strategy execution: the BA's cup of tea ?34
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Goal Enabler Solution
Increase
collaborative
learning
Real-time, visual
communication via
tablet
why ?
Find the solution independent need between the
proposed solution and the project goal
what’s the real need?
?
lean strategy execution: the BA's cup of tea ?35
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Goal Enabler Solution
Increase
collaborative
learning
Enable out of
classroom
collaboration
between students
Real-time, visual
communication via
tablet
why ?
what’s the real need?
lean strategy execution: the BA's cup of tea ?36
Find the solution independent need between the
proposed solution and the project goal
|
Goal Enabler Solution
Increase
collaborative
learning
Enable out of
classroom
collaboration
between students
Real-time, visual
communication via
tablet
open up for alternatives
Real-time
communication
conference system
Virtual
communication via
Facebook group
Real-time
communication via
lean strategy execution: the BA's cup of tea ?37
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—
“There’s an alternative. There’s
always a third way, and it’s not a
combination of the other two ways.
It’s a different way.”
David Carradine
lean strategy execution: the BA's cup of tea ?38
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say yes to no
what if our solution could have
no tablets ?
no digital books ?
no real-time communication ?
lean strategy execution: the BA's cup of tea ?39
| The Huffington Post
seeing the unseen
lean strategy execution: the BA's cup of tea ?40
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Double the number of tasks
students work on together
spontaneously within 1
academic year
Goals Enablers Solutions
One year after
introducing the
solution, average task
score must be 15%
higher than before Increase the number of answers
to non mandatory questions by
20% within 3 months
Increase
collaborative
learning
Enable out of
classroom
collaboration
between students
Real-time, visual
communication via
tablet
Improve
academic
results
Increase
student
engagement
Enable students to
use engaging “tools”
from their world
Books and
exercises on tablet
Learning
environment
accessible on
smartphone
Real-time
communication via
“completed” benefit map
lean strategy execution: the BA's cup of tea ?41
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Proven price/quality
Proven, efficient and
sustainable result
Goals Enablers Solutions
Reach new
target
segment
• target segment: 30 - 45
• number of new users
(free – registered – subscriber)
• number of purchases & revenue
Web site for promoting
and selling verified
health services
Access to health
services
Social media
Community feedback
case – developing a new health service
Scientific validation
lean strategy execution: the BA's cup of tea ?42
Brand communication
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| lean strategy execution: the BA's cup of tea ?44
– strategy = choice, be specific– solution ≠ goal– multiple deliverables, one story
– say “no” to solutions– find the hidden needs– open up for alternatives
lean strategy execution
expose enablers
identify, prioritise & validate hypotheses
pin down goals1
2
3
|
—
lean strategy execution: the BA's cup of tea ?45
“The important thing is to
fall in love with the problem you are trying to
solve rather than with the solution,
and to be comfortable with iteration
as you work toward the answer.”
Kaaren Hanson, Intuit
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IDENTIFY, PRIORITISE & VALIDATE HYPOTHESES
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Does the actual return on investment
match the business case calculation ?
lean strategy execution: the BA's cup of tea ?47
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case – personal financial management
– Are we solving a relevant problem ?
– Are people willing to use our solution ?
lean strategy execution: the BA's cup of tea ?48
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—
“The big question of our time is
not Can it be built?
but Should it be built?”
Eric Ries
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lean
agile
fail fast
reduce waste through not doing things that
don’t add value
learn in short feedback loops on working
partial products
= learn fast
≠ trial & error
lean strategy execution: the BA's cup of tea ?50
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Time
Scope Budget
triple constraint
lean strategy execution: the BA's cup of tea ?51
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implementation plan
Increase
collaborative
learning
Enable out of
classroom
collaboration
between students
Real-time, visual
communication via
tablet
Improve
academic
results
Increase
student
engagement
Enable students to
use engaging tools
from their world
Books and
exercises on tablet
Learning
environment
accessible on
smartphone
Real-time
communication via
Books and exercises on
tablet
Learning environment accessible
on smartphone
Real-time
communication via
lean strategy execution: the BA's cup of tea ?52
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implementation plan
lean strategy execution: the BA's cup of tea ?53
Books and exercises on
tablet
Learning environment accessible
on smartphone
Real-time
communication via
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Time
Scope Budget
triple constraint
lean strategy execution: the BA's cup of tea ?54
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enablers solutionsrealisegoals help achieve
value creation
Increase
collaborative
learning
Enable out of
classroom
collaboration
between students
Real-time, visual
communication via
tablet
Improve
academic
results
Increase
student
engagement
Enable students to
use engaging tools
from their world
Books and
exercises on tablet
Learning
environment
accessible on
smartphone
Real-time
communication via
lean strategy execution: the BA's cup of tea ?55
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output risks ≠ outcome risks
lean strategy execution: the BA's cup of tea ?56
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risks vs hypotheses
output risks
– feature scope
– time to output
– output realisation
uncertainties
value hypotheses
– value scope
– time to outcome
– outcome realisation
uncertainties
lean strategy execution: the BA's cup of tea ?57
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identify hypotheses
Increase
collaborative
learning
Enable out of
classroom
collaboration
between students
Real-time, visual
communication via
tablet
Improve
academic
results
Increase
student
engagement
Enable students to
use engaging tools
from their world
Books and
exercises on tablet
Learning
environment
accessible on
smartphone
Real-time
communication via
enablers solutionsgoals
lean strategy execution: the BA's cup of tea ?58
realisehelp achieve
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—
In God we trust.
All others must bring data.
W. Edwards Deming
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If students can use tools from their world, it will increase their engagement for school work75% of students are ok with using tools from their personal world for school work
Students use tablets frequently
prioritise hypotheses
Enable students to
use engaging tools
from their world
Books and exercises
on tablet
Impact on value if incorrect: MediumFind the right “tool” = device and / or app
Increase
student
engagement
Enable students to
use engaging tools
from their world
Impact on value if incorrect: High Increase the number of
answers to non mandatory
questions by 20% within 3
months
Students will spend more additional time on school work by using tablets compared to PC, smartphone, paper, …
lean strategy execution: the BA's cup of tea ?60
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validate hypotheses = validation plan
– Survey
Which communication devices and apps do students use frequently?
Which devices and apps are students willing to use for school work?
– Small try-out
Measure additional time spent on school work with 3 groups of
students, using the top 3 tools from the survey results
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survey try-out … …
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merge implementation and validation plan
Books and exercises on
tablet
Learning environment accessible
on smartphone
Real-time
communication via
+
survey
Slack try-out
exercises
book
references
survey try-out … …
…
…
…
… …
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merge implementation and validation plan
survey
Slack try-out
exercises
book
referencestry-out
…
…
… …
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case – personal financial management
– Are we solving a relevant problem?
– Are people willing to use our solution?
lean strategy execution: the BA's cup of tea ?64
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—
When the territory and the map
disagree, believe the territory
Swiss army manual
lean strategy execution: the BA's cup of tea ?65
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– strategy = choice, be specific– solution ≠ goal– multiple deliverables, one story
– learn fast ≠ trial and error– implementation plan ≠ validation plan– bring data
– say “no” to solutions– find the hidden needs– open up for alternatives
lean strategy execution: the BA's cup of tea ?66
lean strategy execution
expose enablers
identify, prioritise & validate hypotheses
pin down goals1
2
3
|
Goals Enablers Solutions
Sub goal EnablerFeature
Goal
Sub goal Enabler
Feature
Feature
Feature
benefit map
lean strategy execution: the BA's cup of tea ?67
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—
First test, then investFilip Hendrickx
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more– IRM Connects article
A Business Analyst’s Approach to Lean Strategy Execution
– Blog
LinkedIn Pulse
Full blog
– IT Works workshop — 1/6/2016 (14u — 18u30)
Van Strategie tot Lean Startup: Business Analyse in Tijden van Verandering
lean strategy execution: the BA's cup of tea ?69
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about meBusinessArchitectMeetsInnovator
ConsultantaltershapeCoachSpeaker
FatherOfFour●RunningMan
AE●Euroconsumers
lean strategy execution: the BA's cup of tea ?70
https://be.linkedin.com/in/filiphendrickx
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