lean ux: stop with the deliverables and start making experiences
DESCRIPTION
Presentation from Cascade SF's UX Day March 30, 2013. Step away from the waterfall cycle of design deliverables and into creating products. Mary will present the fundamentals of Lean UX: What it is and what it isn't. How to create successful products by creating a cross functional team, a cycle of think/make/check and maintain the big picture vision.TRANSCRIPT
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Lean UX
Stop with the Deliverables and Start Making Experiences
Mary Lukanuski @mlukanuski
UX Day SF March 30, 2013
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Many years ago….
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Lean UX is: • Cross Functional • Collaborative • Customer Focused
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Cross Functional: This skills, not titles • UX Research • UX Design • Developer • Product Manager • Project Manager • QA • Marketing • Customer Support 4/2/13 mlukanuski 10
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Collaborative ,
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No design hero
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Design leads the facilitation
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• Not design by committee • Lead with conversation
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Customer Focused
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Customer Focused We are making product • For whom? • Why? • What’s the customer’s need?
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Less about artifact – more about the outcome
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Think – Make – Check loop
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Hypothesis
MVP
Experiment
Feedback/Research
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Design Studio
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What’s The Problem?
Who’s Involved? What’s Involved?
- Analytics - Usability - Past attempts on correcting - Business stakeholder Analysis - Competitive Analysis
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Problem Statement
Our Product was designed to (these goals). We have observed that the product isn’t meeQng (these goals), Which is causing (bad stuff) to our business. How do we improve so that our customers are more successful based on (measurable goals)
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Vanity Metrics Lean AnalyBcs, Alistair Croll & Benjamin Yoskovitz
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Hypothesis
Our Product was designed to (these goals). We have observed that the product isn’t meeQng (these goals), Which is causing (bad stuff) to our business. How do we improve so that our customers are more successful based on (measurable goals)
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SoluBons
Dump & Sort Affinity Mapping
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Vanity Metrics Lean AnalyBcs, Alistair Croll & Benjamin Yoskovitz
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Prototyping
Lo – Paper, Basalmiq Medium – Visio, Excel, Powerpoint, Omnigraffle Hi – Axure, Fireworks SuperHi – HTLM/CSS/Javascript
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PaKern Libraries
Lo – Visual Medium – Interaction Design Hi – Axure, Fireworks SuperHi – code
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Get Out Of The Building
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Hypothesis
MVP
Experiment
Feedback/Research
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Deliverables
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• Light
• Communicate results • Focus on outcome not output
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Lean UX … Big Picture
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Lean UX -‐ OrganizaBon
• Cross functional • Small: co located – dedicated • Lead with Conversation
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Lean UX -‐ Approach
• Collaborative • Outcomes not outputs • Problem Focused • Light: little waste • Shared Understanding – Externalize Work • No Design Hero • Making over Analysis • Learning Over Growth • Permission to Fail • Lead with Conversation
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Lean UX -‐ Process
• Continuous Discovery • Get Out of the Building • Shared Understanding • Externalize Work • Lead with Conversation
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Now What
• Work with Agile? • yes
• Materials Needed? • Post-Its, sharpies, white boards • See http://luxr.co/ for complete list
• Non co located teams? • Yes, Skype etc
• Who’s on the team? • As much cross functional as you can
• Organizational Support? • Helps, but just do it, don’t announce a big initiative,
“We’re going to do Lean UX!” . Just invite others into the process
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Future of Designers
• Outcomes not Portfolios • Leadership • We don’t own the solution • UX Debt equal footing as Tech Debt
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Lean UX has a rough time in: • Agencies • 3 party vendors • Unresponsive distant teams • Threatened designers
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Resources -‐ Books The Lean Startup, Eric Ries Lean UX, Jeff Gothelf with Josh Seiden Don’t Make Me Think: Steve Krug The Four Steps to the Epiphany, Steve Gary Blank Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers, Alexander Osterwalder Lean Analytics, Alister Croll & Benjamin Yoskovitz Design is a Job, Mike Monteiro Crucial Conversations, http://www.vitalsmarts.com/crucialconversations/ About Face 3: The Essentials of Interaction Design, Robert Reimann The Art of Game Design, Jesse Schell Agile Retrospectives: Making Good Teams Great, Esther Derby Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, Sunni Brown Observing the User Experience: A Practioner’s Guide to User Research, Mike Kuniavsky 4/2/13 mlukanuski 52
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Resources -‐ Sites http://sf.lean-ux.com/ - Mike Long http://www.balancedteam.org/ - Balanced Team http://luxr.co/ - Janice Fraser http://www.lanehalley.com/ - Lane Halley http://www.jeffgothelf.com/blog/ - Jeff Gothelf
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