Leaning into the Innovation CurveCathy Jacobson, President & CEO, Froedtert Health

Becker's Hospital Review 5th Annual CEO + CFO RoundtableNovember 8, 2016

Delivery System:

• 3 Hospitals – Including a 550 Bed Academic Medical Center

• 1,319 Provider Faculty Practice

• 494 Provider Community Based Physician Practice

• Various Other Health Care Companies

Health Plan/TPA:• 50/50 Ownership of Network Health with Ascension

• 2nd largest Medicare Advantage Plan in Wisconsin 65,000 Lives

• Medicare Advantage 4.5 Stars

• FH Ownership of TPA (Exceedent)

Digital/Innovation Hub:• Created to drive innovation and collaborate with innovative companies to address

health care problems, develop new ideas, and scale solutions across the health

network.

150,000 Enrolled

Mission

Froedtert & the Medical College of Wisconsin advance the health of the communities we serve through exceptional care enhanced by innovation and discovery.

Vision

Froedtert & the Medical College of Wisconsin will be the region’s premier health system by demonstrating superior value through an academic-community partnership and aligning health care delivery across the region.

Shared Mission and Vision

3

Froedtert & MCW Strategic Plan

Strategic Initiatives

Disruption in health care

What is different today?

• Health care is crossing over to digital

Records, testing, delivery of care, treatments, research

• Capital inflows (Google, Apple, etc.)

$16.4 billion in investment (2015)

• Power of the consumer

• Incentives for health care vs. sick care

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Perceived change

Digital change

Disappointment

Disruption

• Separate LLC

• Small Board (CEO, CMO, CFO, Dean, president IH)

• Protected funding

• Focused attorney

• Priority IT resources

• Consolidated digital health/telehealth and Innovation

• Many “key advisors” from health network – but without veto authority

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Innovation mandate

7

Incremental Semi-radical Radical

Perceived change

Digital change

8

Early Results

Incremental Semi-radical Radical

Digital Wayfinding Digital MedicinesDigital Consumer Engagement

Better together: AVIA Innovator Network members are dedicated to transforming care through digital solutions. Our rigorous, collaborative process empowers members to achieve more at a faster pace and with less risk.

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World of health innovation

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Single organization’s innovation contributionAcademic and research

Corporate

Start-ups

International

Inception Health

Person

Network

Organization

Startup Company

Category

VC groups

SocialCapital

Glooko

Chamath Palihapitiya

Syapse PritzkerGolden Angels

Jump Capital

Disruptive Technology

DH Accelerators

Rock Health

Startup Health

Matter madison Denver

Singularity

EmTech / MIT

Sentrian

Enlitic

UCSF Grassley Lab

DMI Lab

Informal Relationship

Formal Relationship

AVIAEric Langhur

HealthfinchBinary

FountainGauss

SurgicalPatient Wisdom

P

George Day /

Wharton

Medicalis

ConnexientMental Health

Summation ventures

Aaron Martin

Brant Heise

Providence

Cedars S

Gregory Makoul

Healthloop

Artificial Intelligence

Biome

Genomics

Telemedicine

Robotics

3D Printing

Advanced Laboratory

Sensors

Human Longevity

Inc

Virtual Reality

Jibo /Pepper

UBIiome

Miroculus

3D Systems

Cloud Dx

Tess Sense.ly Lark

Second Genome

Second Genome

Syapse Arivale

Curely

Carena

Thought Leader

Connections

Sg2 CB Insights Gartner

Medtronic Muse

Allison Hedon

Chris Cornue

Avasure

YaleIowa

Sieva

Cambia

Ben Albert

Roy Rosin

Darren Dworkin

Rishi Sikka

Rich Roth

Penn

Advocate

Dignity

GE

Garrett Vygantas

Stuart Weitzman

Adam Swick

Nicole Bell

Steven Collens

Jeffrey Nathanson

PDS

Asif Naseem

Andrew Swinand

Mass Gen

Chris WaughSutter

Bright.MD

MySugr

Mathew Warrens

OSF

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Artificial Intelligence

Precision Medicine

Internet of Things

Next Generation Lab

RoboticsDisruptions to Watch

Perceived Change

Digital Change

What if you could screen for cancer

with a finger prick?

What if sequencing a full genome cost less than a dollar?

What if your smartphone knew more about your health than

your provider?

What if a computer was more accurate diagnosing and planning

treatment than a provider?

What if a robot could help people

age safely at home?