Leapfrogging

In most cases, the reason people do not become involved in MLM

is because they do not believe

THEY can do it.

However, it is much easier for these same people/prospects

to believe that the people they KNOW

can do this business.

Leapfrogging is simply a way to bypass

a person’s beliefs about his or herown abilities or time priorities,

of which they have great conviction.

Instead of focusing on what they can or cannot DO,

focus on who they KNOW

that you know might do well.

The prospect cannot object with conviction

about someone they know who would not or could not

do this business.

Do not ask if they want or can do this business.

Leapfrog instead.

Ask your prospect to tell you who they know in occupations that you know are successful

in MLM.

Small Business Owners

Health Care Professionals

Retired Military

Entrepreneurs

Former Network Marketers

Single or Stay-at-Home Parents

And more…

EXAMPLE

Ask the prospect:

“Who do you know that is a small business owner?”

EXAMPLE

Ask the prospect:

“Who do you know that is a small business owner?”

Draw a circle and write your prospect’s name inside. Tom

Draw a sponsorship line below to a second circle with the small business owner’s name inside.

EXAMPLE

Ask the prospect:

“Who do you know that is a small business owner?”

Tom

Julie

Now ask your prospect additional questions about the name they have given you:

Where does Julie live?

How long has Julie owned her small business?

How large is Julie’s client base?

How long have you known Julie?

Tom

Julie

Be enthusiastic about your prospect’s responses.

Let them know that the person they named has the potential to do very well in MLM.

Explain why that profession is so suitable for success.

Tell stories about successful Distributors with similar professions.

Point out logical reasons they should be successful.

It is important to repeat—for effect—

the value of each profession, and why it is well-suited

for success in MLM.

Small Business Owners

Entrepreneurially minded risk takers.

Business owns them, instead of them owningthe business.

Many business/client contacts.

Health Care Professionals

Quality products/services thatsupport patient health and wellness.

Large client base.

Looking for early retirement opportunities.

Retired Military

Trained leaders who typically retire early and have time

on their hands.

Entrepreneurs

Risk takers who know they can do anything they put their mind to.

Former Network Marketers

Hundreds of contacts.

Single or

Stay-at-Home Parents

Looking for a part-time second stream of income through a

home-based opportunity.

Once you’ve made your case, ask:

“Do you think Julie knows at least 5 or 6 other small business owners?”

Tom

Julie

When you get a yes, draw sponsorship lines below the small business owner’s name, with four corresponding circles.

Tom

Julie

You

over the prospect

To reach their contacts!

Leapfrog Tom

Julie

Repeat the Leapfrogging exercise until you have at least

two separate groups…

Ask the prospect questions like:

Who else do you know that owns a business?

Do you know any health care professionals or retired military people?

Who do you know that has tried Network Marketing before?

Do you know any single or stay-at-home moms who could use some extra cash?

Until your diagramlooks something like this:

JillJulieMike

Tom

When you have drawn two or three exciting groups of possibilities, ask the following question:

“How soon can we get together for your follow-up training?”

— OR —

“How soon can we talk to these people?”

Scheduling the next step

is more important than anything.

Focus on when you can begin approaching their prospects.

• Assure them of your partnership with them.

• Explain how you and their upline will work with them personally.

• Tell them that you provide the training, while they provide the contacts.

You have now presented them with ownership of a

profitable organization.