learn exactly what mobile users need
DESCRIPTION
My Tropical Think Tank PresentaitonTRANSCRIPT
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Greg Hickman -‐ MobileMixed.com
MOBILE USERS NEEDLearn Exactly What
@gjhickman
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BY 2015, MORE U.S. INTERNET USERS WILL ACCESS THE INTERNET THROUGH MOBILE DEVICES THAN THROUGH PC’S
OR OTHER WIRELINE DEVICES
MOBILE
PC
2015
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40%
OF GLOBAL YOUTUBE VIEWS COME FROM MOBILE
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51%
OF ALL EMAIL IS OPENED FROM MOBILE
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61%OF ALL THAT FOLLOWED A GROUP/LIKED PAGE CREATED BY BRAND CAME FROM
MOBILE
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61%
OF PODCAST DOWNLOADS HAPPEN ON A MOBILE DEVICE
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65%OF ALL WATCHED VIDEO CLIPS ON
FACEBOOK WERE ON MOBILE
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68%OF ALL CLICKED FACEBOOK “LIKE”
BUTTONS ARE FROM MOBILE
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73%OF ALL UPLOADED & SHARED PHOTOS
ON FACEBOOK ARE FROM MOBILE
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88%OF ALL UPLOADED AND SHARED
PHOTOS ON TWITTER CAME FROM MOBILE
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90%OF SHARED LINKS TO BLOGS ON
TWITTER CAME FROM MOBILE
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“Get your content ready to go anywhere because it’s going to go everywhere”.
Brad Frost
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MOBILE USERS NEED?What do
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ENHANCE
PERFORM
INTERACT
ACCESS
Hierarchy Of Mobile User Needs
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ENHANCE
PERFORM
INTERACT
ACCESS
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ENHANCE
PERFORM
INTERACT
ACCESS
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Access. Get what you ask for.
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ENHANCE
PERFORM
INTERACT
ACCESS
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Interact. Can they get around?
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ENHANCE
PERFORM
INTERACT
ACCESS
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Performance. Don’t assume much about mobile users context.
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74%OF CONSUMERS WILL WAIT 5 SECONDS
FOR A WEB PAGE TO LOAD ON THEIR MOBILE BEFORE ABANDONING THE SITE
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46%OF CONSUMERS ARE UNLIKELY TO
RETURN TO A MOBILE SITE IF IT DIDN’T WORK PROPERLY DURING LAST VISIT.
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71%OF MOBILE BROWSERS EXPECT WEB
PAGES TO LOAD ALMOST AS QUICKLY OR FASTER AS WEB PAGES ON THEIR PC.
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ENHANCE
PERFORM
INTERACT
ACCESS
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Enhance. One size does not fit all.
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So what does mobile mean for you?
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Know your customer. Know their tools.
images © Jason Travis
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Know your customer. Know their tools.
• Background • Demographics • Identifiers • What Kind Of Phone? • How Do They Use
Their Phone? • Goals • Challenges • How You Can Help • What Do They Say? • Common Objections • Elevator Pitch?
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Mass Marketing Tactics Niche Marketing Tactics
SMS Voice Mobile Web
Social Email Mobile Search
Apps Games MMS Display Adv
Video
Persona 1
Persona 2
Persona 3
Heat Legend
Low M
Medium
High
Your Mobile Tactic Heat map
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Mass Marketing Tactics Niche Marketing Tactics
SMS Voice Mobile Web
Social Email Mobile Search
Apps Games MMS Display Adv
Video
Persona 1
Persona 2
Persona 3
Heat Legend
Low M
Medium
High
Your Mobile Tactic Heat map
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How do I build my heat map?
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IDEAS SURVEY
ANALYTICS HEAT MAPS
EXISTING CONVERSIONS !
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It’s time to prepare for the next generation of your audience.
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Greg Hickman -‐ MobileMixed.com
Questions?
mobilemixed.com/newsletter