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Getting Graphic about Infographics: Strategies for incorporating
visuals in the classroom
Patrick R. LowenthalBoise State University
ABOUT ME
educator
researcher
designer
developer
patricklowenthal.com
Twitter @plowenthalPatrick Lowenthal
Religion PowerPoint
TedTalks
SEO
YuhnkeDesign
1995 2001 2005 2011 2012 2013 2014
OVERVIEW
Agenda
What Why How
I’m here to get
you excited about
infographics
WHAT’S AN INFOGRAPHIC?
Definitions…
“A visual representation of data” (data visualization = infographic)
“Information or data that is shown in a chart,
diagram…so that it is easy to understand” (2011 added to Oxford dictionary)
“Larger graphic design that combines data
visualizations, illustrations, text, and images
together into a format that tells a complete story”
[ general specific
]
Definitions…
“A visual representation of data” (data visualization = infographic)
“Information or data that is shown in a chart,
diagram…so that it is easy to understand” (2011 added to Oxford dictionary)
“Larger graphic design that combines data
visualizations, illustrations, text, and images
together into a format that tells a complete story”
[ general specific
]
Definitions…
“A visual representation of data” (data visualization = infographic)
“Information or data that is shown in a chart,
diagram…so that it is easy to understand”(2011 added to Oxford dictionary)
“Larger graphic design that combines data
visualizations, illustrations, text, and images
together into a format that tells a complete story”
[ general specific
]
Definitions…
“A visual representation of data” (data visualization = infographic)
“Information or data that is shown in a chart,
diagram…so that it is easy to understand” (2011 added to Oxford dictionary)
“Larger graphic design that combines data
visualizations, illustrations, text, and images together
into a format that tells a complete story”
[ general specific
]
…more like
articles or
speeches than
charts
Images
Visually
Purpose is to
inform, entertain, or
persuade.
Types of Infographics
according to Siricharoen
• Statistical Based
• Timeline Based
• Process Based
• Location or
Geography Based
according to Krum
• Informative
• Persuasive
• Visual Explanations
Types of Infographics
according to Siricharoen
• Statistical Based
• Timeline Based
• Process Based
• Location or
Geography Based
according to Krum
• Informative
• Persuasive
• Visual Explanations
Media Formats
according to Krum
Interactive
Infographics
Video Infographics
Animated Infographics
Clickable Infographics
Zooming Infographics
Static Infographics
All
data visualization
is biased(e.g., Google “abortion
infographics” OR “political
infographics”)
WHY USE INFOGRAPHICS?
2. Improve Learning
1. Standards
3. Fun
1. StandardsSubject-matterSense-making and information literacy.
NETS for studentsCreativity and innovation, communication and collaboration, & research and information fluency.
Common CoreCollege and career readiness touch on integrating and evaluating diverse media.
2. Improve Learning
Picture
Superiority
EffectCircle
More
remember this
Less
remember this
3. Fun
HOW TO USE INFOGRAPHICS?
General Ways to Use
1 Interpret
2 Create
WHAT’S A GOOD INFOGRAPHIC?
my research
Getting Graphic…
Dunlap, J., & Lowenthal, P. R. (under review).
Getting graphic about infographics:
Design lessons learned from popular
infographics.
Aesthetic Learning Experiences
Immediacy
Malleability
Compellingness
Resonance
Coherence
Top Rated
general RECOMMENDATIONS
Unexpected element (e.g., humor)
Not simply information + graphics
Allow multiple pathways
Use visuals + structure; less text
general RECOMMENDATIONS
Unexpected element (e.g., humor)
Not simply information + graphics
Allow multiple pathways
Use visuals + structure; less text
general RECOMMENDATIONS
Unexpected element (e.g., humor)
Not simply information + graphics
Allow multiple pathways
Use visuals + structure; less text
general RECOMMENDATIONS
Unexpected element (e.g., humor)
Not simply information + graphics
Allow multiple pathways
Use visuals + structure; less text
tips: STRUCTURE & FORM
Concise1-2 pages
Only
essential
elements
Clear &
dominant
title
tips: STRUCTURE & FORM
Concise1-2 pages
Only
essential
elements
Clear &
dominant
title
tips: STRUCTURE & FORM
Concise1-2 pages
Only
essential
elements
Clear &
dominant
title
tips: CONTENT
Clear focus and (concise) purpose
Content rules! Visuals don’t improve bad content
Captures the essence of an idea
Provide sources (when appropriate)
tips: CONTENT
Clear focus and (concise) purpose
Content rules! Visuals don’t improve bad content
Captures the essence of an idea
Provide sources (when appropriate)
tips: CONTENT
Clear focus and (concise) purpose
Content rules! Visuals don’t improve bad content
Captures the essence of an idea
Provide sources (when appropriate)
tips: CONTENT
Clear focus and (concise) purpose
Content rules! Visuals don’t improve bad content
Captures the essence of an idea
Provide sources (when appropriate)
tips: VISUAL ELEMENTS
Only relevant
visuals
Use visual
representations
of relationships
Use simple
visuals
tips: VISUAL ELEMENTS
Only relevant
visualsUse visual
representations
of relationships
Use simple
visuals
tips: VISUAL ELEMENTS
Only relevant
visuals
Use visual
representations
of relationships
Use simple
visuals
Tips According to Krum
according to Krum
• Engaging topic
• New, surprising information
• Visually appealing and distinctive
• Simple, focused message
• Quick and easy to read
• Easy to share
• Clear, easy to understand data visualizations
• Credible data sources
EXAMPLES
IMPLICATIONS
personal
IMPLICATIONS
classroom
General Ways to Use
1 Interpret
2 Create
Interpret Example
Visual read-aloud/think-alouds of
infographics
Re-visualizing the data in an infographic
Interpret Example
Visual read-aloud/think-alouds of
infographics
Re-visualizing the data in an infographic
General Ways to Use
1 Interpret
2 Create
Create Process
Step One: Get an idea
Step Two: Sketch it out
Step Three: Collect the data
Step Four: Develop proof of concepts
Step Five: Lay it out and have fun (Krauss)
Create Example
Students create their
own with something they
are comfortable with!
Lesson Plans
Investigate &
Solve a Problem!
More Ideas
according to Krauss
• Showing the percentage of family income that
goes toward food in countries around the world
• A visualization of time-travel plots in films and
TV
• An infographic that represents the largest
bankruptcies in history by showing insolvent
companies as sinking ships of relative size”
Other ideas? Let’s Share
Bitter Medicine -
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TraffickingDaniel Medina
Key Books
Cool Infographics by Randy Krum
The Wall Street Journal
Guide to Information Graphicsby Dona M. Wong
Key ArticlesKrauss, J. (2012). Infographics: More than words can say. Learning & leading with
Technology, 39(5), 10-14. Retrieved from http://goo.gl/bjurRW
Siricharoen, W. V. (2013). Infographics: The New Communication Tools in Digital Age.
In The international conference on e-technologies and business on the web (EBW2013)
(pp. 169-174). Retrieved from http://goo.gl/W6wDWg
Kos, B. A., Sims, E. (2014). Infographics: The new 5-paragraph essay. In 2014 Rocky
mountain celebration of women in computing. Laramie, WY, USA.
Vanichvasin, P. (2013). Enhancing the quality of learning through the use of
infographics as visual communication tool and learning tool. In IQCA ’13 (pp. 135–
142). Ratchathewi, Bangkok. Retrieved from http://www.icqa2014.com/downloads/
Proceeding_29.pdf#pa ge=135
Lamb, G. R., Polman, J. L., Newman, A., & Smith, C. G. (2014). Science news
infographics: Teaching students to gather, interpret, and present information
graphically. The Science Teacher, 81(3), 29.
Marcel, F. (2014). Infographics and data visualization tools to engage your language
learners. CONTACT, 40(1), 44-50. Retried from http://www.teslontario.net/uploads/
publications/contact/ContactSpring2014.pdf#page=12
Davidson, R. (2014). Using infographics in the science classroom. The Science Teacher, 81(3),
34-39. Retrieved http://sks.sirs.bdt.orc.scoolaid.net/text-pdf/0000361677.pdf
Key Tools
Inspirational Books
