learning from your competition in sports and marketing
DESCRIPTION
Presentation from "The Meeting" in Aspen, CO to leaders in the ski and outdoor industry. Key concepts include structure for continued learning, collecting big data, doing competitive and comparative analysis.TRANSCRIPT
slideshare.net/tamccann
Entrepreneur+
Engineer+
Competitor
Structure
18 month horizon
6 month goals
2 week sprints
3 month plans
10,000 hours X 1.01
(compounded)
Can you be 1% better every day, every hour?
Oh shit, we are slower
Collect data, learn
Lucky break #2
Lucky break #1
Getting faster…
Damn you judges (-2)
Build, measure, learn
Dude, we got this…
America’s Cup 2013
First to 9 wins!
Always be learning…
Where do I focus?
What’s working?
Digital marketing is hard!
@tamccann
Add a good toolset
Harness the data
Me vs. Me
Me vs. my peers
Me vs. best in class
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Red Bull
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Red Bull
Michelle Phan
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RedBull
GoPro
Michelle Phan
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For the athletes (and humans)
What if you had all the data?
Optimal health, peak performance
To really excel
We also need coaches, mentors and community
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Competitive, Comparative, Collaborative
Nobody is as good as everybody
(especially when you add software)
Are you good…
enough…
to win?
Hello, Goodbye, Please and Thank you
slideshare.net/tamccann
T.A. McCann @tamccann [email protected]
@tamccann
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