usc marketing competition
TRANSCRIPT
Casper Sermsuksan | Nicholas Wang
Tommy T.
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T
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Tom Me
Retain Young Talk to Me Fix My Problem Reward Me
What do we learn from Tommy?
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Retain Young Talk to Me Fix My Problem Reward Me
Retain Young Talk to Me Fix My Problem Reward Me
Retain Young Create an impact while they are still in the nest
75% of Millennials cited friends and family as sources for information about products and brands
Source: The Monogram Group
Retain Young Talk to Me Fix My Problem Reward Me
Retain Young Create an impact while they are still in the nest
Family Plan
Retain Young Talk to Me Fix My Problem Reward Me
Retain Young Create an impact while they are still in the nest
Retain Young Talk to Me Fix My Problem Reward Me
Retain Young Create an impact while they are still in the nest
Retain Young Talk to Me Fix My Problem Reward Me
Talk to Me Create recurring notifications and informative emails
95% of Millennials want their brands to actively court them
Source: Accenture’s Report
Retain Young Talk to Me Fix My Problem Reward Me
Talk to Me Suggested Topics
Social Issues
New Technology
Local Community
89% of Millennials are more loyal to brands that support solutions to social issues
83% of Millennials are willing to work with brands to achieve positive change
Source: Cone & MSL Group
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Talk to Me Local Success Story
Carmel StevensState Farm Agent, LA
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Fix My Problem Control the damage right when it happens
Customers Corporate
State Farm @statefarm
We are so sorry to hear that. @tommytrojan can you please tell us what happened? In the mean time, your agent @mariaSF should have contacted you via email. Thank you for being a loyal customer, Tommy!
Tommy T. @tommytrojan@StateFarm had the slowest service ever! Definitely not a good experience with my first accident
Social Mention
Mention
Topsy
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Share Folder
Control the damage right when it happens
Customers Corporate Local Agent Customers
Your Recent Accident Feedback – Maria from State Farm
Hi Tommy,
I saw that you had an unsatisfactory experience with your service today. Can you please let me know what went wrong and how I can fix it? I am here to make sure that we provide you with a great experience!
Best regards,Maria SF
Fix My Problem
Retain Young Talk to Me Fix My Problem Reward Me
Reward Me! Connect the dots; create the community
86% of Millennials join loyalty programSource: Forbes
Retain Young Talk to Me Fix My Problem Reward Me
Reward Me! Neighbor Sticker
Neighbor
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“A Good Neighbor Builds a United Community”
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Q&A Session