Be Thoughtful………..

………. Always be Aware

"We can't solve problems by using the same kind of thinking we used when we created them."

"The secret to creativity is knowing how to hide your sources."

Millau ViaductTallest Bridge in the World

Sewing MachineEveryday product – old technology

Building the bridge like sewing a pair of pants!

One day George Ballas went to get his car washed……

Qualitative Discovery and Discussion

“I do not know enough about it”

“Show me how it works do not tell me”

“Brochures sit in the back of my desk drawer or get thrown away – I do not really learn much from them.”

-Education is a priority-Ability to touch and feel is very important-How can we make this impactful and fun

One day in the 4th Grade I went to……..

“Explain it to me as if I was a 4th Grader”

Principles of display design and communication at Children’s Museums

Impact on Marketing

Green Depot

Education

Children’s Museum

Messaging

Store Layout

Mission of Store Front

Hierarchy of Consumer Needs

Impact on Marketing

Northlich

Method Awareness

Martial Arts

Performance Levels

Desire to Learn

Connection

Visible Artifacts

Impact on Marketing

Catacoustic Consort

Authenticity

Renaissance Festival

Theatre or venue choices

Atmosphere Creation- food selections- costume

Advertising

Location

Craft Candy Shop

Impact on Marketing

Cincinnati Ballet

Professional Athletes

Playing through injury

Messaging

Advertising- location- images- graphical layout

Sponsorship

Atmosphere

Impact on Marketing

RGIPrepared Food

Smart Phones

Adjust to my preferences

Service Opportunities

Quality Perception- just for me- tastes just how I like it

Personalization- allergies- tastes- holiday reminders- ready to go

Habit Change

Valuable Resources

Publish documents online

Share with friends

Great for Conference Calls