learning technologies survey 2016: fosway group seminar presentation

2/9/2016 1© Copyright Fosway Group Limited. All Rights Reserved.

The European Learning Technologies MarketExposing the facts behind the learning technologies market 2016

David Perring, Director of Research / @davidperringDavid Wilson, CEO / @dwil23


WHO ARE YOU?Customer / Vendor /

Consultant?


LMSAuthoringContentCollaboration / Social LearningOutsource PartneringStrategyManaged Learning Admin Services

What are you buying or selling?


How well prepared are buyers to buy?

Very PreparedSort of PreparedNot Very Prepared


http://www.adweek.com/socialtimes/81-shoppers-conduct-online-research-making-purchase-infographic/208527


Buyers in mature markets have independent resources to understand their choices and improve their decision making….

Who is buying what from whom and what’s working?This doesn’t exist for the Learning Technology Market!


Create the definitive LT market barometer

Ongoing research programme throughout 2016 and beyondSummary reports for all participants

Initial survey results available in Fosway Analyst Lounge on the Exhibition floor and from www.fosway.com/LT2016

• Customer insights / success / satisfaction

• Detailed market sizing and spend patterns

Strategic Research Partnership

http://www.fosway.com/LT2016


Starting our journey…

Learning Technologies Show 2016 Research

Learning Technologies Market Research 2016, 2017, 2018+• Vendor Rating• Solution Feedback


What are the facts about the Learning Technology Market?


We asked customers…?

Understand your needs

Exceed Learners

Expectations

Deliver GREAT Service

Innovate their

Offering

Deliver Value for Money

Future Demand

for LT

How well suppliers perform… and their own expectations..

Positive Impact

A+


What we asked suppliers and consultants …?

Investment Trends

How Challengin

g?

Customer Impact

A+Customers investment, solutions and business Impact….


+900

Respondents


IN THE LEARNING TECHNOLOGY MARKET I AM A…..

Customer55%

Supplier25%

Consultant20%


A EUROPEAN PERSPECTIVE40% Respondents from Organisations > 5000 Employees97 %

of respondents Europea

n 65% Respondents from Organisations > 1000 Employees


Work in the

82% PREDOMINATELY UK BASED INDIVIDUALS


What did they tell us & what did we learn?

L&D


Overall, how has your customer experience with Learning Technology changed over the past year?

Significantly Improved

6%

Improved 34%

Stayed the Same55%

Worsened5%


How well do suppliers understand customer needs?


How often do suppliers understand your needs?

Learning Content


Cool Hand Luke (1967) The phrase ranks at No. 11 on the American Film Institute list, AFI's 100 Years... 100 Movie Quotes.

https://en.wikipedia.org/wiki/American_Film_Institute

https://en.wikipedia.org/wiki/AFI's_100_Years..._100_Movie_Quotes


Lessons Learned? Be clear in explaining your needs!

1)Always set clear expectations with a solid brief outlining WIIFM for the business and learners. Share the problem / opportunities you want to solve. Don’t just provide a specification.

2)Be proactive in customer forums and steering groups and maximise our voice in shaping solution offerings.

3)Be proactive with After-Action-Reviews with providers sharing feedback about where they can improve their services – both during projects & after they end.

4)Engage with a cross section of the market so you understand the opportunities of investing at different levels, as well as gathering a broader set of solution options. Consider including a wildcard option to keep proposals fresh when you are tendering.


How often do suppliers deliver great service?


How often do your Learning Technology providers deliver great service?

Learning Content


How often do suppliers deliver value for money?


How often do your providers deliver value for money?


How often do your Learning Technology providers deliver value for money?

Learning Content

Learning Content


Lessons Learned: Value for Money comes to those who look for it!1.Regularly re-assess your supplier short-list when

tendering for learning solutions. Ensure you look for a range of options to understand the different cost and quality options.

2.Consider diversifying your procurement approach by adopting e-learning marketplaces to resource projects or share tenders.

3.Ensure you have a robust business case for each project and initiative. Measure and assess learning impact, reporting back to stakeholders the value your learning technologies have contributed to your organisations goals.

4.Harness the infrastructure and tools that are already embedded in your organisation.

5.Increase the use of user generated content and adopt community based learning approaches rather than assuming learning content is always the answer.


How often do suppliers exceed your learners expectations?


How often do your Learning Technology providers exceed learners expectations?

Learning Content


How often do suppliers have a positive impact?


How often do Learning Technology have a positive impact?

Learning Content

Learning Content


How often do your suppliers innovate their offering?


How often do your Learning Technology providers innovate their offering?

Learning Content

Learning Content


How do you expect your demand for Learning Technology to change in the future?


Future Demand


Survey Data Sheets & Action

Plans


Market Guides & Solution TrendsAvailable for FREE download from www.fosway.com


The more you contribute, the more insight and value you’ll back!

Learning Technologies Show 2016 Research

Learning Technologies Market Research 2016, 2017, 2018+• Vendor Rating• Solution Feedback


What are the facts about the Learning Technology Market?


Fosway GroupEurope’s #1 HR Analyst

David Wilson, CEO / [email protected] / @dwil23

David Perring, Director of Research / [email protected] / @davidperring

THANK YOU

mailto:[email protected]

mailto:[email protected]