lecture 01 entrepreneurship

ÖZYEĞİN UNIVERSITY 1

BUS 102: Intro toEntrepreneurship & Business Planning

Lecture No. 1

Instructor: Didem AltopTAs: Asli Kurul, Firat İşbecer, Jason Lau, Sean Yu

Date: 9 February 2011

SPRING 2011 - BUS 102


Lecture #1 Agenda

• Entrepreneurship

• The Entrepreneur

• The Elevator Pitch

• Semester Format

• Looking Ahead



Entrepreneurship is...the locomotive of job, value & wealth creation.



Entrepreneurship is...a self or partnership based business model.



Entrepreneurship is...a catalyst for new sectors, products & services.



Entrepreneurship is...a skills based solution to a community’s needs.



Entrepreneurship is...a very competitive arena.



Entrepreneurship is NOT...a get-rich quick scheme.



Entrepreneurship is NOT...guaranteed instant business success or easy.



Entrepreneurial “Thinking” is an Attitude


Problem or Need

Opportunity

AlternativesAction Plan

Results


Common Traits ofSuccessful Entrepreneurs

VisionPassionFocus

DedicationCourage

Risk ToleranceIQ and EQ

Execution AbilityCredibility

Luck



“The Elevator Pitch”15 seconds – 3 minutes


Problem/Need

Proposed Solution

Target Market

Benefits


Semester Format

Topics, Grading, Major Milestones, Manifesto



Topics


• Entrepreneurship• Opportunity Recognition• Business Models & Strategy• The Business Plan, The Start Up Team, Mission-Vision-SWOT• Market Research & Competitive Analysis• Sales & Marketing• Operations & Human Resources• Forecasting & Financial Fundamentals• Raising Capital


Grading

Evaluation Assignment Format

15% Weekly Assignments Team – Pass/Fail

15% Bplan Presentation Team – Grade

15% Bplan Written Team – Grade

20% Midterm Entrepreneur Interview Individual – Grade

20% Final Exam Individual – Grade

5% Endeavor Nominations/1 Individual – Grade

5% Peer Review Individual – Grade

5% Attendance & Participation/2 Individual – Grade


1/ Unique candidates will receive 1/3 letter grade bonus.2/ Attendance at Guest Panel Lectures is mandatory.


Major Milestones


Date Milestone

9 Feb First Lecture

2 Mar Guest Lecture Panel

23 March Midterm – Entrepreneur Interviews

20 April Guest Lecture Panel

4 May Guest Lecture Panel

4 April Extra Credit – Endeavor Nominations

18 May Written Bplans & Presentations

Week of 23 May Final Exams


Manifesto

• This is not an easy class, but it is an exciting class• Choose your teams wisely• Not all business plans will lead to an actual new start-up, but this

whole experience is designed to be a critical reference point for all your future studies and career plans

• Lecture/lab attendance is not mandatory, but very strongly encouraged and will effect your participation grade– At least one member of your team should attend each lecture/lab in case you

are randomly called upon for comment; no surprises, therefore, no complaints– Attendance at 3 Guest Panel Lectures is mandatory– Active participation is expected in Lab Sessions; come prepared

• 45% of grade is team based, 55% of grade is individual based– Welcome to the real world, almost...



Looking Ahead

The Business Plan & The Entrepreneur Interview



The Elusive Business Plan



Business plans are writtenfor a number of reasons

• To help you understand an opportunity and what it will take to develop it

• To recruit prospective partners and appropriate management team

• To monitor progress and keep you on track following start up

• To raise finance

• SPECIAL REASON: To use as point of reference for all your future OzU studies and as a critical career tool



Process

• Form 4-6 Person Teams within Same Section

• Submit, Debate, Develop & Identify Business Idea

• Complete Weekly Assignments for Feedback

• Assemble Building Blocks of Written Business Plan

• Design & Present Business Pitch



The Entrepreneur Interview

• Each student will interview an entrepreneur of his/her choice• Goal is to discover insights that cannot be obtained from

classroom experience alone• The midterm will be a summary of your interview based on

following format:– Background of entrepreneur– Opportunity identification– Entrepreneurial process– Measuring success– Your personal judgment– Copy of your thank you letter to entrepreneur

• Interview should be conducted in person and someone outside your existing network of family/friends

• Interview can be someone related to your business idea



Contact Info

• Didem Altop – Lecture Wednesday 17:40-19:30, Auditorium– [email protected]

• Aslı Kurul – Section Friday 12:40, Room 208– [email protected]

• Firat İşbecer – Section Friday 12:40, Room 202– [email protected]

• Jason Lau – Section Thursday 14:40, Room 201– [email protected]

• Sean Yu – Student Relations– [email protected]


mailto:[email protected]






Albert Einstein


“Strive not to be a success,but rather to be of value.”

lecture 01 entrepreneurship

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