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Page 1: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition

Lecture 1

Page 2: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition
Page 3: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition
Page 4: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition

Lecture 2

Page 5: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition
Page 6: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition
Page 7: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition
Page 8: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition
Page 9: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition
Page 10: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition
Page 11: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition

Lecture 3

Page 12: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition
Page 13: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition
Page 14: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition
Page 15: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition
Page 16: Lecture 1 - Alison · McKinsey Matrix Used for GE: Factors determining industry (Market) attractiveness Weightage (typical) 6. Size of the market Growth rate (sales) Nature of Competition

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