Search Engine Optimization(SEO)

Lecture - 1

• Review of Search Engine Startup• What is a Search Engine?• What is the Purpose of Search Engines?• Review of Search Engine Era• How do Search Engines Work?

“It is a dangerous thing to think we know everything.” -Jack Kuehler

•What is Search Engine Optimization (SEO)?•What is the Purpose and Benefit of SEO?•Why to Optimize for Search Engines?•How do we Optimize a Website?•Summary

Getting Familiar with…

• Marketing Vs. Internet marketing• Search Engine Optimization (SEO)• Difference between internet

marketing and SEO• Why do we need SEO?• Online business and SEO• Advantages of SEO

Review of Search Engine Startup

• Manual Lists• Online Lists• Online Databases• Directories

• Manual• Automated

• Search Engines• Crawlers• Meta Search Engines (Meta Crawlers)

What is a Search Engine?

• Search Engine is a sophisticated software (algorithm) wrapped over a huge database of information.

• The database of a search engine contains different types of information/data like the following.

• Text• Multimedia• News• Etc

• Search Engines allows you access huge pile of information over the web for a specified query

What is the Purpose of Search Engines?

• To build large databases of useful information over the web.• To eliminate the human limitations. (What?)• To bring you ease in finding desired information. (How?)• To serve relevant information from across the globe. (How?)

• Anything more…?

Review of Search Engine Era

• 70+% of all traffic on the internet is referred to by search engines. (2013)

• Now… 85 % of purchases are made through search engines.

• Which Search Engine to optimize for?

eMarketingRobots.com (2013)

How do Search Engines Work?

• Search Engine’s working is based on major two streams.

• Building Database• Serving Relevant Information

• Building Database• Crawling• Submission

• Serving Relevant Information• Search and Result (what is SERP?)• Most important Results

What is Search Engine Optimization (SEO)?

• Search Engine Optimization is a process of making your website inline according to the search engines guidelines.

• The practice of designing web pages so that they rank as high as possible in search results for specific keywords.

• SEO is a bridge between search engines and your website.

• SEO is about making your website search engine friendly and familiar.

What is the Purpose and Benefit of SEO?

• To have maximum visibility over the web.• To have more traffic from the globe.• To have competitive advantages.• To have more business opportunities.• Maximize your Return of Investment – ROI• Enabling your business to compete and stay ahead in the online market• Promotion that doesn't sleep• Long term positioning• Ultimately, revenue growth.

• Anything more…?

Why to Optimize for Search Engines?

• 90% of all users don’t look past the first 20 results (most only view top 10).• Higher placement in the search results leads to higher traffic.• Cost-effective advertising.• Clear and measurable ROI.

• Anything more….?

How do we Optimize a Website?

• Get to know what is your website all about?

• Get to know what users will be looking for?

• Make your website search engine friendly and familiar.

• What do you think about Optimizing a website for Search Engines?

Summary

• Search engines are huge online databases enabling to have desired relevant information.

• Today, numerous search engines exists such as Google, Yahoo, Bing etc. Almost 85% of the internet users use search engines to find information/services over the web.

• Search engines optimization is a process which brings a website into top search engines ranking and maximum exposure/visibility over the globe.