Insights and opportunities in social media

Class 6

Questions from Last Week and/or Reading?

Social Media Law

Laura Cooney

Tweeting can be risky

kim kardashian

Tweeting can be risky

dr siegel

Tweeting can be risky

Cease & Desist Sueskim kardashian kim kardashiandr siegel

Tweeting can be risky

courtney love

Facebook

presidential facebook poll

Individual

Defamation (libel and slander)Intellectual Property Rights (copyright, trademark, etc.)Rights of Privacy and PublicityFTC & Other Government Entities

Company

Defamation (libel and slander)Intellectual Property Rights (copyright, trademark, etc.)Rights of Privacy and PublicityFTC & Other Government EntitiesChildrenPR

Assignment Overview

Assignment 2 Review

( + )• For the most part, implications were

great• A lot of interesting insights into cause

and effect• Resourceful use of tools

( - )• Completion of all criteria (esp.

background information)• YOUR Point of View• Looking at factors in social media (e.g.

influencer, measurement, etc.)

BSOs to help in social media tactics

Quick Response Codes (QR Codes)

http://www.youtube.com/watch?v=7a33uCPOywA

Quick Response Codes (QR Codes)

Augmented Reality (AR)

http://www.youtube.com/watch?v=I7jm-AsY0lU

Augmented Reality (AR)

http://www.youtube.com/watch?v=U2uH-jrsSxs

Augmented Reality (AR)

http://www.youtube.com/watch?v=b64_16K2e08

Geocaching

Ubiquitous Connectivity

Some other inspiration

http://thru-you.org/

http://www.youtube.com/watch?v=Qo_Bex8zmuQ

Advocates and influencers: Some Exercises

Scenario 4

You’ve just opened up a new restaurant and you need to get the word and excitement out about it.

Scenario 5

People in your loyalty program are either inactive or, worse, are even starting to opt out. You need to refresh and rejuvenate your list.

Assignment 3

Assignment 3: Developing a Social Media Program

YOUR ObjectiveDevelop a social media strategy

MY ObjectiveUnderstand your ability to holistically apply what we’ve learned

Assignment 3: Developing a Social Media Program

• Objective: Develop a social media strategy• Not to be implemented, all is theoretical• Budget is not in issue (imagine you had all the money you needed)• Incorporate all you’ve learned throughout the course• It can be something you are actually involved with or you can treat it like a

‘case’ for someone / something else• Should be for a limited engagement rather than an ongoing platform• To be completed on power point or comparable style of document• Each question should be answered on one to two slides/pages

Assignment 3: Developing a Social Media Program

• What is the brand, company, organization, etc. that you are creating this for? • What is the problem you need to solve for and why does it matter?• What is the overall objective in addressing this problem? Why?• What are the issues/themes you need to keep track of and why?• What is the approach you will take for listening? Monitoring? Moderating? Don’t have to do

both, but need to know why you would use. (LISTEN)• How will you use information you get from listening? (e.g. crisis management, insight

development, influencer identification, etc.) Why? (UNDERSTAND)• What are 3 tactics you would employ and how they would work specifically for your strategy?

(Develop a Facebook app VS Develop a Facebook app that allows people to share fantasy football stats with their network and can pull directly from their fantasy football sites.) How do they work? Why would you use these? (ENGAGE)

• What do you ultimately want your ‘community’ to do? Why? (RALLY/HARNESS)• What does your internal social media process or logistics look like?• What are 3 things that could cause potential problems for you?• How will you measure success?

Assignment 3: Developing a Social Media Program

TACTICS (a partial list)• FB page• Content calendar• Apps• Mobile link• Ratings and rankings• Influencer outreach• Content seeding• Twitter feed• Community development• Wikis• Contests• UGC