Xavier UniversityEvent Management

Lecture NotesFebruary 1, 2017

Jackie Reau

Class Discussion

• Sports Sponsorship

Class Discussion

• Sports Sponsorship– Best sports sponsorship EVER!– Why should brands sponsor sports teams/events– How can brands use sponsorships to meet business

objectives– How can brands activate their sponsorships– How should brands measure the effectiveness of their

sponsorship

Marketing Plan

Objective: tied to a business objective, sell xx ticketsTarget Audiences: who will buyKey Messages: what do they need to hear to buyInitiatives: how will you communicate, motivate targets to buyTimeline of Activity & Responsible Party: week by week and who will do itBudget: how much will we spendMeasurement: how will we measure success

Tactics of Marketing Plan

Review Chapter Notes

Marketing Plan for FC CincinnatiHome Match on April 15 vs. St. Louis

Objective: tied to a business objective, sell xx ticketsTarget Audiences: who will buyKey Messages: what do they need to hear to buyInitiatives: how will you communicate, motivate targets to buyTimeline of Activity & Responsible Party: week by week and who will do itBudget: how much will we spendMeasurement: how will we measure success