lee jeans australia / lazy 's
DESCRIPTION
Lazy ‘S’ is a proposed sub-brand for Lee Jeans, taking the brand back to it’s workwear and utilitarian roots without effecting it’s core business or consumer, while at the same time allowing a slightly more premium offering—selvedge denim, custom metalwear, hand finished details, aged branding & labelling, new washes and ‘extras as standard.’TRANSCRIPT
WOMENsWEAR COLLECTION
Lee jeans capsule collection Lazy ‘S’ sub-brand.
WINTER 2012
Lazy ‘S’ is a proposed sub-brand for Lee Jeans, taking the brand back to it’s workwear and utilitarian roots without effecting it’s core business or consumer, while at the same time allowing a slightly more premium offering—selvedge denim, custom metalwear, hand finished details, aged branding & labelling, new washes and ‘extras as standard.’
The womenswear focuses on wearable utilitarian denim, from patchwork shirting to seamed & panelled jeans, Lazy ‘S’ is functional and harks back the early years of Lee Jeans Union-Alls. The look is slouchy, but never sloppy; tailored shoulders and nipped-in waists keep the overall shape very streamlined. Mixing and matching true blues instantly lends a tomboy feel, so balance out the masculine staples with feminine accessories and sassy shoes. The collection can be re-worn again and again with wardrobe mainstays, from floral dresses to sequin skirts.
There is a companion menswear collection based on the rugged outdoor and work life of the 20’s -30’s American man with a focus on denim utility wear, plaid mixes & winter layering.
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COLBY JACKET
ASYMMETRICAL JACKET WITH ZIP FASTENING, STAND NECK, ENGINEERED CONTRAST FABRIC SLEEVES, ZIP CLOSING POCKET & CUT & SEW SEAMS.
99% COTTON DENIM, 1% ELASTANECOTTON DRILL SLEEVESPOPLIN LINING
BLACK / BLACK COTTON DRILL
DEEP INDIGO / NAVY COTTON DRILL
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STOCKTON UTILITY JACKETSTONE WASHED SLEEVELESS UTILITY JACKET WITH REMOVABLE HOOD, C/F STORMFLAP, PANELLING, BELLOWED POCKETS, DRAWCORDS & CHEST POUCH POCKETS
100% COTTON HEAVY COTTON DRILL
SAND KHAKI
OLIVE KHAKI
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HUTCHINSONBIKER JEANS
LEE HIGH TUBE FIT JEANS WITH PANELLING, WELT POCKETS & SEAM DETAIL
99% COTTON DENIM, 1% ELASTANELEE FIT: HIGH TUBE
BLACK / ENZYME WASH
INDIGO / VINTAGE WASH
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ATWOOD SKINNY JEANS
LEE JETTS FIT JEANS WITH FRONT SEAM DETAILING DOWN THE LEG ON COLOURED DENIM
97% COTTON DENIM, 3% ELASTANELEE FIT: HIGH TUBE
ACOUSTIC BLUE
BURGUNDY
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ELLIS DENIMWRAP SKIRT
TWO BUTTON FASTENING WRAP SKIRT WITH TWIN DARTS, ZIP POCKETS, LARGE PATCH POCKETS & CURVED HEM
99% COTTON DENIM, 1% ELASTANELEE FIT: HIGH TUBE
DEEP INDIGO / FLAT FINISH
INDIGO / VINTAGE WASH
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CHANUTE HIGH WAIST SHORTS
TWO BUTTON FASTENING SHORTS WITH DARTS, ZIP POCKETS, & ROLLED HEM
97% COTTON DENIM, 3% ELASTANELEE FIT: HIGH TUBE
INDIGO / STONEWASH
INDIGO / DIRTY WASH
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WINFIELD UTILITY ROMPERLONGSLEEVE SHORT ROMPER WITH CHEST POCKETS, PANELLING, BELT LOOPS, TIE WAIST, ROLL CUFFS & POPPER FASTENING
100% COTTON DENIM
DEEP INDIGO / FLAT FINISH
INDIGO / DIRTY WASH
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OSBOURNE LONG SHIRTLONGSLEEVE SHIRT/DRESS WITH DOUBLE BUTTON FASTENINGS, PANELLING, PATCH POCKETS, WHITE STITCHING, SELVEDGE FABRIC & SOFT WASH
100% COTTON SELVEDGE CHAMBRAY
BLUE CHAMBRAY
RED CHAMBRAY
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HOXIE MESHSHIRT
MESH PANELLED SHIRT WITH BUTTON FRONT, POINT COLLAR & SEAM DETAIL
100% MERCERISED COTTON BODY80% POLYAMIDE, 20% ELASTANE MESH
BLACK
WHITE
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LEOTI KNITTED PONCHO
OPEN KNIT PONCHO WITH BUTTON FRONT, SLIT ARMHOLES, TASSELS & HOOD
70% ACRYLIC,30% WOOL MACHINE WASHABLE.
BLACK
SPACE DYED STONE
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DERBY MIX-MESHCROP TOP
LOOSE CROPPED TOP WITH COTTON & MESH LACE PANELS & WIDE BOAT NECK
100% MERCERISED COTTON BODY80% POLYAMIDE, 20% ELASTANE MESH
BLACK
WHITE
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OSBOURNE LONG SHIRTLOOSE SLEEVELESS MUSCLE TEE WITH STRETCHED NECK, RAW SEAMS, SHAPED HEM & ZIG ZAG STITCHING.
PRINT: SUBLIMATED
98% COTTON SLUB, 2% ELASTANE
UNION GREY / OVERDYED CLOUD GREY
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HARPER SIDE TAIL TEECAPPED SLEEVE, WIDE CREW NECKED TEE WITH DROP SIDE TAILS & SHAPED HEM, LONG LENGTH
PRINT: SCREEN
99% COTTON, 1% ELASTANE
LIGHT GREY MARL WHITE
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BURGUNDY CREAM
MADISONLONGSLEEVE TEELONGSLEEVE DEEP V TEE
PRINT: SCREEN
99% COTTON, 1% ELASTANE
All designs © 2012 Ben Thornley
Lee logo and name © 2012 Lee Jeans company/ True Alliance
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