lee jeans australia / lazy 's

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WOMENsWEAR COLLECTION Lee jeans capsule collection Lazy ‘S’ sub-brand. WINTER 2012

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Lazy ‘S’ is a proposed sub-brand for Lee Jeans, taking the brand back to it’s workwear and utilitarian roots without effecting it’s core business or consumer, while at the same time allowing a slightly more premium offering—selvedge denim, custom metalwear, hand finished details, aged branding & labelling, new washes and ‘extras as standard.’

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Page 1: Lee Jeans Australia / Lazy 'S

WOMENsWEAR COLLECTION

Lee jeans capsule collection Lazy ‘S’ sub-brand.

WINTER 2012

Page 2: Lee Jeans Australia / Lazy 'S
Page 3: Lee Jeans Australia / Lazy 'S

Lazy ‘S’ is a proposed sub-brand for Lee Jeans, taking the brand back to it’s workwear and utilitarian roots without effecting it’s core business or consumer, while at the same time allowing a slightly more premium offering—selvedge denim, custom metalwear, hand finished details, aged branding & labelling, new washes and ‘extras as standard.’

The womenswear focuses on wearable utilitarian denim, from patchwork shirting to seamed & panelled jeans, Lazy ‘S’ is functional and harks back the early years of Lee Jeans Union-Alls. The look is slouchy, but never sloppy; tailored shoulders and nipped-in waists keep the overall shape very streamlined. Mixing and matching true blues instantly lends a tomboy feel, so balance out the masculine staples with feminine accessories and sassy shoes. The collection can be re-worn again and again with wardrobe mainstays, from floral dresses to sequin skirts.

There is a companion menswear collection based on the rugged outdoor and work life of the 20’s -30’s American man with a focus on denim utility wear, plaid mixes & winter layering.

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Page 6: Lee Jeans Australia / Lazy 'S

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COLBY JACKET

ASYMMETRICAL JACKET WITH ZIP FASTENING, STAND NECK, ENGINEERED CONTRAST FABRIC SLEEVES, ZIP CLOSING POCKET & CUT & SEW SEAMS.

99% COTTON DENIM, 1% ELASTANECOTTON DRILL SLEEVESPOPLIN LINING

BLACK / BLACK COTTON DRILL

DEEP INDIGO / NAVY COTTON DRILL

Page 7: Lee Jeans Australia / Lazy 'S

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STOCKTON UTILITY JACKETSTONE WASHED SLEEVELESS UTILITY JACKET WITH REMOVABLE HOOD, C/F STORMFLAP, PANELLING, BELLOWED POCKETS, DRAWCORDS & CHEST POUCH POCKETS

100% COTTON HEAVY COTTON DRILL

SAND KHAKI

OLIVE KHAKI

Page 8: Lee Jeans Australia / Lazy 'S

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HUTCHINSONBIKER JEANS

LEE HIGH TUBE FIT JEANS WITH PANELLING, WELT POCKETS & SEAM DETAIL

99% COTTON DENIM, 1% ELASTANELEE FIT: HIGH TUBE

BLACK / ENZYME WASH

INDIGO / VINTAGE WASH

Page 9: Lee Jeans Australia / Lazy 'S

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ATWOOD SKINNY JEANS

LEE JETTS FIT JEANS WITH FRONT SEAM DETAILING DOWN THE LEG ON COLOURED DENIM

97% COTTON DENIM, 3% ELASTANELEE FIT: HIGH TUBE

ACOUSTIC BLUE

BURGUNDY

Page 10: Lee Jeans Australia / Lazy 'S

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ELLIS DENIMWRAP SKIRT

TWO BUTTON FASTENING WRAP SKIRT WITH TWIN DARTS, ZIP POCKETS, LARGE PATCH POCKETS & CURVED HEM

99% COTTON DENIM, 1% ELASTANELEE FIT: HIGH TUBE

DEEP INDIGO / FLAT FINISH

INDIGO / VINTAGE WASH

Page 11: Lee Jeans Australia / Lazy 'S

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CHANUTE HIGH WAIST SHORTS

TWO BUTTON FASTENING SHORTS WITH DARTS, ZIP POCKETS, & ROLLED HEM

97% COTTON DENIM, 3% ELASTANELEE FIT: HIGH TUBE

INDIGO / STONEWASH

INDIGO / DIRTY WASH

Page 12: Lee Jeans Australia / Lazy 'S

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WINFIELD UTILITY ROMPERLONGSLEEVE SHORT ROMPER WITH CHEST POCKETS, PANELLING, BELT LOOPS, TIE WAIST, ROLL CUFFS & POPPER FASTENING

100% COTTON DENIM

DEEP INDIGO / FLAT FINISH

INDIGO / DIRTY WASH

Page 13: Lee Jeans Australia / Lazy 'S

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OSBOURNE LONG SHIRTLONGSLEEVE SHIRT/DRESS WITH DOUBLE BUTTON FASTENINGS, PANELLING, PATCH POCKETS, WHITE STITCHING, SELVEDGE FABRIC & SOFT WASH

100% COTTON SELVEDGE CHAMBRAY

BLUE CHAMBRAY

RED CHAMBRAY

Page 14: Lee Jeans Australia / Lazy 'S

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HOXIE MESHSHIRT

MESH PANELLED SHIRT WITH BUTTON FRONT, POINT COLLAR & SEAM DETAIL

100% MERCERISED COTTON BODY80% POLYAMIDE, 20% ELASTANE MESH

BLACK

WHITE

Page 15: Lee Jeans Australia / Lazy 'S

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LEOTI KNITTED PONCHO

OPEN KNIT PONCHO WITH BUTTON FRONT, SLIT ARMHOLES, TASSELS & HOOD

70% ACRYLIC,30% WOOL MACHINE WASHABLE.

BLACK

SPACE DYED STONE

Page 16: Lee Jeans Australia / Lazy 'S

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DERBY MIX-MESHCROP TOP

LOOSE CROPPED TOP WITH COTTON & MESH LACE PANELS & WIDE BOAT NECK

100% MERCERISED COTTON BODY80% POLYAMIDE, 20% ELASTANE MESH

BLACK

WHITE

Page 17: Lee Jeans Australia / Lazy 'S

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OSBOURNE LONG SHIRTLOOSE SLEEVELESS MUSCLE TEE WITH STRETCHED NECK, RAW SEAMS, SHAPED HEM & ZIG ZAG STITCHING.

PRINT: SUBLIMATED

98% COTTON SLUB, 2% ELASTANE

UNION GREY / OVERDYED CLOUD GREY

Page 18: Lee Jeans Australia / Lazy 'S

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HARPER SIDE TAIL TEECAPPED SLEEVE, WIDE CREW NECKED TEE WITH DROP SIDE TAILS & SHAPED HEM, LONG LENGTH

PRINT: SCREEN

99% COTTON, 1% ELASTANE

LIGHT GREY MARL WHITE

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BURGUNDY CREAM

MADISONLONGSLEEVE TEELONGSLEEVE DEEP V TEE

PRINT: SCREEN

99% COTTON, 1% ELASTANE

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All designs © 2012 Ben Thornley

Lee logo and name © 2012 Lee Jeans company/ True Alliance

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