leiki functionalities - part 1: contextual recommendations

Leiki Functionalities – Part 1Contextual Recommendations

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From Search to Discovery.From Brands to Relevancy. www.leiki.com

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Challenges of a content owner

How to: get more traffic? increase CPM? keep users?

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Solution: Linking similar content

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Linking catalogs to contentRelevant recommendations increase traffic between publisher’s sitesfrom high traffic & low CPM sites to high CPM & low traffic sites

➔ Traffic to shops and classifieds comes from the publisher’s own media sites

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How does it work?

Proprietary language independent 100k+ category standards-based ontology

Highly detailed semantic profile that can be used to identify related content

Original content item (Leiki considers anything that has a text description as content, e.g., articles, product catalogues, adverts, blogs, image metadata, etc.)

Keith Richards designs forLouis Vuitton

Keith Richards, the newest celebrity in the Louis Vuittoncampaign, hesitated before making his virgin leap into the pitch business."I told them, 'I'll only do it if you make me a guitar case with the logo on it,' " the Rolling Stones guitarist says. "They've done it. I'm very proud of it. I'll probably never travel with it, because it's just too beautiful.“

The Annie Leibovitz photo depicts Richards strumming his guitar flanked by the custom-made Vuitton case and a lamp draped in a skull-print scarf. The caption reads: "Some journeys cannot be put into words. New York 3 a.m. Blues in C.“

1 2 3Content analysis and keyword identification

Keywords to concepts mapping& associated additional keyword identification

Semantic content profile generation, including weighing

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Direct increase in traffic and revenuesTypical CTR is 3-6% for a single recommendation widget.

Indirect increase in trafficUsers discover new services and sections with personally relevant content.

Improved customer loyaltyAutomatic content discovery leads to a more pleasant experience with personal recommendations improving over time.

Increase in external trafficEasily create topic specific pages that increase search engine visibility.

Understand your users much betterThe user profile database can be integrated with the publishers CRM system for personal interest analysis and marketing.

Plug and Play setup with services up and running within a number of days

Benefits of Leiki’s content recommendation

Contextual recommendations from several Leiki widgets on a news article in a leading news

site in the Nordics; Hs.fi

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Leiki’s context based product recommendations on leading UK media: The Independent, Trinity Mirror and Financial Times

Leiki serves 3 billion recommendations each month!

Customer case examples

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Winner of 'Most Innovative Technology'

2008 Media Innovation

of the Year Award

Customers Awards

Customers & Awards

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Contact us

Leiki HelsinkiDr. Petrus Pennanen, CEO+358 40 [email protected]

Leiki LondonMark Bembridge, Leiki UK MD+44 7789 996927 [email protected]