Wilderness is a unique 4-day festival of pioneering liveperformances, talks, debates & theatrical spectaculars. Multi-award winning,

including Best New Festival (2011) and Best Festival (2012) Currently has a 20,000 capacity license and was a sell out event in 2013

!For the past 3 years I have produced a variety of key content pillars for the festival!

These include:!

Transe Express, Maudit Sonnants - (click here)!

A celestial art masterpiece of bell ringers and trapeze artists suspended 50ft in the air on a mechanical chandelier attached to a 200 tonne crane!

Les Pepones - (click here)!

An aerial trapeze act inspired by the silent films of Buster Keaton and Charlie Chaplin.!

For both aerial acts, I produced the performance from initial relationship building with the French based troupes, though to contracting, production and budget management, H&S sign-off and

on-site build management!

Thyme Food School - (click here)!

A gourmet food and hotel brand based in the Cotswold village of Southrop Having never operated within a festival environment, I worked with them to build and develop their Wilderness

operation including a programme of cookery classes, talks and demonstrations and a gourmet cafe offer with book signing I was the content director on behalf of Wilderness, pre and live

event production manager and budget owner

Event synopsis and strategy Wilderness Festival

!Red Bull Music Academy - (click here) is a world-traveling series of

music gigs founded in 1998. In 2013 RBMA chose Lovebox Festival as one of its event partners!

!For this ambitious arena build, I directed the team responsible for the creative

vision and on-site build, procured all materials and managed the budget on behalf of RBMA!

The production aesthetic was based on 4000 pieces of 6m bamboo which were then secured to box truss towers!

Each bamboo tower was internally lit by one of the top lighting designers in the country. The result was the largest free-form stretch tent construction in the UK

to date!

In liaison with the agents of DJ Harvey, Toddla T and David Rodigan, I worked to ensure the stage was suitable for each individual headliner across the 3-day

festival!

I was the sole budget holder, managing a variety of suppliers including lighting and sound, H&S, steel deck, tent and truss companies!

Event synopsis and strategy Red Bull Music Academy

Google UK were looking for a Christmas Party to remember complete with full creative production, theatrical entertainment and bespoke themed

catering

!For the past two years I have worked with interactive entertainment company Bearded

Kitten, to develop two creative themes for Google: ‘Santa’s House Party’ in 2011 and ‘Googlehofen Ski Resort’ in 2012!

I work as the creative director, budget holder and live event producer!

Design and build manager for large bespoke event props including giant armchairs, oversized gingerbread men and a Santa’s sleigh DJ booth!

I championed the first ever Google snowball fight which has since become something of an event tradition!

Worked with a team of around 20 actors including a team of dressmakers and make-up artists who transformed the team in to Santa’s house elves (2011) and ski

instructors (2012)!

I am proud to say that since first managing this event two years ago, the attendance rate has more than doubled thanks to the efforts of my team. We have helped create

an event legacy which attracts a great deal of pre-event Googler excitement!!

Event synopsis and strategy Google UK

Premium brand Russian Standard Vodka wanted to develop their UK presence and market share

!Working with their UK distributor, I developed a 360° live marketing campaign based

on a loyalty card scheme allowing Russian Standard consumers to attend free branded gigs across the UK!

I commissioned a bespoke touring stage set based on Russian Standard’s opulent back bar as featured in their television advert - (click here)!

This toured MAMA venues including The Forum in London and the Picture House in Edinburgh!

I managed the production of supporting collateral in the form of advertorials in The Fly Magazine and via MAMA’s online channels Sole production budget owner across a two

year campaign!

Liaised with the TV production company in charge of broadcasting the gigs on Channel 4!

Managed the pre-event creative development and on-site build teams including a team of 15 carpenters, set builders and stage riggers!

The talent booked for the gigs included The Noisettes, Plan B, Paloma Faith and Fenech Soler!

Event synopsis and strategy Russian Standard Vodka

Relentless is an energy drink created in 2006 by The Coca-Cola Company. With the slogan ‘No Half Measures’ the brand aligns itself with dance music

and extreme sports!

!I produced large-scale arena builds for Relentless at both Lovebox and Leeds festivals!

Leading the creative development with the brand’s production arm Vision 9 (formerly Sportsvision)!

I progressed the scale and ambition of their production builds over a three- year deal Directed the team responsible for the pre-event management and on-site build!

Budget owner including helping to achieve economies of scale across both Lovebox and Leeds festivals!

Liaised with artist bookers and the festival MD to ensure the stage’s suitability in terms of both size and aesthetic for promoters and talent such as Hospitality, Booka Shade, Ed

Banger Records, Mulletover and This is Circus!

Managed pre-event marketing and PR collateral across print and digital platforms!

Event synopsis and strategy Relentless Energy Drink

In 2010 Gaymers cider altered its marketing strategy aiming for an LDA 18-24 year old audience. A major part of this shift in target demographic was

achieved through live marketing campaigns at both Lovebox and Glastonbury festivals!

!I worked directly with Gaymers marketing directors to develop the following campaigns:!

A bespoke 2-tiered tree-house viewing platform and bar aesthetic at Lovebox Festival!

I developed the creative and the production build in conjunction with Gaymers and MAMA’s sponsorship team!

Working with Los Angeles based art collective The Do Lab - (click here) we created large scale wooden pallet structures which could be seen across the whole of the festival site!

I progressed the marketing strategy a year later with a roof top party inspired creative, which toured both Glastonbury and Lovebox festivals!

The arena was programmed with talent such as Silent Disco, Hip Hop Karaoke, Drum Along Disco and Beardyman - all aimed at driving footfall in the 18-24 year old bracket!

Budget owner, helping achieve economies of scale across both festival builds Managed the pre-event creative development and on-site build teams Managed pre-event marketing

and PR collateral across print and digital platforms!

Event synopsis and strategy Gaymers Cider

!Jose Cuervo is a tequila brand produced by Tequila Cuervo La Rojeña. It is reportedly the largest selling tequila brand in the world with a 19% global

market share!

!In 2010, I worked with Diageo (the then UK distributor for Jose Cuervo) to create a

bespoke festival environment for the brand.!

Alongside Jose Cuervo brand managers, I curated a Day of the Dead street fiesta theme!

I commissioned spray artists to create the Day of The Dead stage art work The area’s architecture consisted of a stage at one end, flanked by a margarita bar!

Working with Los Angeles based art collective The Do LaB - (click here) we created suspended canopies over the bar area providing much needed shade during drink

purchase!

I directed the team responsible for the pre-event management and on-site build!

Budget owner Booked and managed all carnival collectives and dancers!

Managed pre-event marketing and PR collateral across print and digital platforms!

Event synopsis and strategy Jose Cuervo

Vintage Festival, the brain child of Hemingway Design - (click here) moved to London’s Southbank in 2011 The festival is a celebration of

British music, fashion, film, art, design and food!

!Working with The Southbank Centre and MAMA’s sponsorship team, I produced a

series of branded ‘High Street’ shop fronts along with!

numerous smaller vintage market traders!

I worked with several brands including Benefit cosmetics, New Era caps, Cath Kidston and Oxfam to design their ‘store front’!

The build was created using a series of staggered clear-span marques with scaffolding sub-structures on to which my team clad the branded store fronts!

I commissioned a series of spray artists, some of whom are leaders in photo-realist street art, to accurately replicate each brand’s identity!

I managed the production budgets and was lead client liaison for each of the major brands involved in the project!

Liaising with the Southbank Centre’s preferred supplier list, I ensured reliable water, internet and power supplies were provided for each brand!

Event synopsis and strategy Vintage Festival

!Leila Padidar

Event Specialist

!Mob: +447900555736

Email: leila@ickleproductions.com

LinkedIn: My LinkedIn Page

!

Contact Me