Marketing and Tourism

SLOVAN vs. MARRIOTTLenka Drgová

Jitka DobrovolnáIvana Hošková

Jakub MatoušekJakub Kušnier

Pavel Řezníček

Three star hotel in the Brno

Easily accessible by car or public transport

Own parking house

Restaurant and meeting rooms

Every day opened The Bugatti restaurant with traditional Central European cuisine

Free internet corner in the hotel lobby

HOTEL SLOVAN

Single, double/twin, triple and quadruple rooms

Room price includes rich buffet breakfast

Satellite TV, internet, bathroom, toilet, hair dryer

◦ Single room 1.490 CZK ◦ Double room 1.890 CZK (4250/4990 CZK)◦ Triple room 2.490 CZK◦ Quadruple room 2.990 CZK

HOTEL SLOVAN

HOTEL SLOVAN – single room

HOTEL SLOVAN – double room

Congress room

President room

Meeting room

Billiard room

A night club (disco)

Stodola restaurant

Copy centre MSD

HOTEL SLOVAN Services

Sports centre ODC (spinning and cranking)

Hairdressing and beauty parlour Leny

Massage centre Gua sha

Car wash

Parking house

Solarium - Body sun

HOTEL SLOVAN Services

http://slovan-brno.hotel.cz/reviews/

Average evaluation (10 max)

Staff 8.5 Services 8.2 Clean 8.8 Comfort 7.7 Price/Quality 7.2

Five star hotel

3,600 accommodation facilities in 71 countries

CZ represented by five hotels

Standard rooms ◦ Double room Deluxe◦ Double room Club Level ◦ Junior Suites◦ Bi-Level Suites

Suites perfect for working, hosting business associates or small private meetings

HOTEL MARRIOTT

MARRIOTTrooms

Hotel Marriott (5 stars)◦ widespread ◦ well known◦ ideal for foreigners◦ goodwill◦ puts people on first place

HOTEL SLOVAN (3 stars)◦ ideal for middle class◦ smaller advertising effort◦ people just as customers

COMPARISON

HOTEL SLOVAN Suggestions how to improve services

◦ Website prezentation (SEO)

◦ Presentation hotel through online web catalogs

◦ Loyalty card

◦ Better advertising