lens academy - workshop 2016
TRANSCRIPT
Learn digital, advertising and data
WORKSHOP
Learn digital, advertising and data
WORKSHOP RATE CARD
€ 80*
2h
€ 1.200
*Price for each additional participant
1-15 participants
€ 127*
4h
€ 1.900
*Price for each additional participant
€ 254*
8h
€ 3.800
*Price for each additional participant
VAT excluded
BEST TOPICS / MOST REQUESTED
PICK THE BEST TOPIC FOR YOUR COMPANY
1. Data Driven advertising and intro to programmatic.
• What is data driven advertising and why is so important today?
• What is data and how do you use it and what do you track?
• What are the existing methods and what are the best strategies for Data Driven
Advertising?
• What is Display advertising and how to approach programmatic?
• Programmatic trading, what are the technologies?
• What is RTB and what does targeted ads mean today?
2. Programmatic Buying
• Performance Vs Branding campaign
• A/B testing and measurement tools
• Data management tools
• DSP: practice
• What is Data Management Platform? Why do you need a DMP?
• Mobile advertising: formats, measurement, methods and monetization
• Second screen and Video formats
3. Programmatic Selling
• Programmatic for sellers
• Sell side: ad-server, SSP, ad exchange
• Ad Server and yield management
• SSP: practise
• Mobile and Video advertising: formats, measurement, methods and monetization
• Programmatic selling: holistic and waterfall strategy
4. Programmatic, automation and creativity
• DCO (Dynamic Creative Optimization)
• Programmatic Creative
• Creativity driven by data
• Email marketing for programmatic adv
• Native Advertising
• Video Advertising Vs TV advertising
5. Data, Data Management Platform
• What is a DMP? How to select and choose the DMP?
• DMP vs Data Provider vs Data Exchange
• 1°, 2°, 3° party data, how to gather the data
• Inference and Lookalike, Sampling, Container Tag & SDK
• Profiling, Pixel VS Matching pixel
• S2S integration
• Segment and taxonomy, TTL, Recency, Frequency
• How to integrate the containerTag on page
• Matching / Swapping pixel, Swapping CRM
• Switching between DSP and DMP
6. Other topics
• Native, video, mobile advertising
• Social advertising, Search engine marketing
• Digital media planning
• On request
CONTACT US [email protected]
