leslie bradshaw - reputation > resumé
TRANSCRIPT
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REPUTATION > RÉSUMÉ
@LeslieBradshaw @madebymany || #DoLeader #INBOUND15
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a lot of things look good on paper
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my ex
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most political & economic systems
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thoughts from “thought leaders”
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all the employees you’ve ever fired
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if we can’t trust what’son paper or online,
then what do we do?
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let’s first look at it metaphorically,then break it down tactically
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till
plant
weed water prune
harvest
lie fallow
sell replant / store
farming
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mindset reboot
heads downpractice
significant outcome
repeat
speak / share
patience
mentor
your craft
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“…you can’t always be in a season of
harvest.”
—Joel Orsteen
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“Better to be known as a do leader than recognized as a thought leader.”
—Leslie Bradshaw
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tactically, this is about…
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what you deliver
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how you deliver it
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“The era of procrastination,of half-measures,
of soothing expedients,of delays is coming to a close. In
its place we are enteringa period of consequences.”
—Winston Churchill
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what you deliver
insightful on-targetexcellence follow-throughright level of effort
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proof-read
what you deliver
outcomesanticipate
questions & needs
make everyone’s lives easier
… until it’s done
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what you deliverconsistent
sharp
prompt
dependable
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proof-read
what you deliverconsistent
outcomesanticipate
questions & needs
sharp
make everyone’s lives easier
insightful on-target
… until it’s done
prompt
dependable
excellence follow-throughright level of effort
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proof-read
consistent
outcomesanticipate
questions & needs
sharp
make everyone’s lives easier
insightful on-target
… until it’s done
prompt
dependable
excellence follow-throughright level of effort
typos!
all over the place
busy workmakes too
many assumptions
unclear
takes a lot of extra work from others
obvious misses the mark
leave with the whistle
tardy
can’t becounted on
shoddy half-bakedtoo much /too little
red flags
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“…keep your head when all about you are
losing theirs and blaming it on you…”
—Rudyard Kipling
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“…talk with crowds and keep your virtue, or walk with Kings—
nor lose the common touch…”
—Rudyard Kipling
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how you deliver it
get dirty, in the trenchescan do!
valuing & empowering
others
no job too small
virtuous cycle of giving to get
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how you deliver it
calm, cool, collected take initiativemanage
expectationstake
responsibilitylift up others
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how you deliver italways ready
to chip in
lead with empathy
team > me
positive attitude & body
language
collaboratively
with grace
decisivelywith kindness
self-aware with a smile
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how you deliver italways ready
to chip in
calm, cool, collected
lead with empathy
take initiative
get dirty, in the trenches
manage expectations
team > me
positive attitude & body
language
can do!valuing &
empowering others
no job too small
take responsibilitylift up others
virtuous cycle of giving to get
collaboratively
with grace
decisivelywith kindness
self-aware with a smile
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take responsibility
red flags always ready to chip in
lift up otherscalm, cool, collected
lead with empathy
take initiative
virtuous cycle of giving to get
get dirty, in the trenches
manage expectations
team > me
positive attitude & body
language
can do!valuing &
empowering others
no job too small
blame others / pass the buck
always dipping out early
take all / too much credit
irritable, curt, moody
indifference
waiting for instruction
always taking / always asking
only likes the easy, white glove stuff
underdeliver
team < me
negative attitude & body
language
all the reasons why
you can’tun-self awareacting above
certain tasks
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but what about hiring others?
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play the talent long game
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have intention in the short term
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play the talent long game
weed outre-hire turtles
from the trenches
keep a running list of A players mentorstay in touch
protect your network
tag your talent in a CRM
realrecognize
real
make it enjoyable & memorable
treat people well
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have intention in the short term
scrappy > linear
tap others you trust to share their Rolodex
share a meal, observe manners
test time management & comms skills
run a simulation
don’t micromanage
don’t let toxic people stay
gracefully accept when people leave
prepare people for what’s next
be the place great talent
wants to work
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closing thoughts
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take stock
what outcomes have you helped drive?
do people genuinely enjoy working with you?
are you in the trenches regularly, or are you on the sidelines?
what season are you in? need to be in?
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stock up
skill up and give more than you take
do great work, drive great outcomes
be patient and be grateful
seek advocates and be an advocate
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materially impact 2 people per year
for the next 40 years
and they do the same…
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… and you’ve positively
impacted 850,00 people.
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“To laugh often and much; to win the respect of intelligent people and the affection of
children; to earn the appreciation of honest critics and endure the betrayal of false
friends… to know even one life breathed easier because you have lived. This is to have
succeeded.”—Ralph Waldo Emerson
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thank you!
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@lesliebradshaw
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