lesson 01 yr12 a2
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Advanced Production Portfolio
Lesson Aims - To understand the key requirements for the A2
Production Portfolio.- To examine generic codes and
conventions of music videos.
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The Brief Produce a promotion package for the release of an album, to include a music promo video, together with the following ancillary texts:• a CD/DVD digipak for its release (4 panels - front cover, back cover, 2 inlay cards). • a magazine advertisement for the release of the CD/DVD.
The music track you use should be copyright free. Copyright free options available for Music Video in G324:• Approach local singers / groups / bands and get permission to use their material• Approach unsigned bands on ‘My Space’ etc and get permission to use their material.• Collaborate with music department/students in your school on the project• Create your own music or sound track.
The unit is marked out of a total of 100 marks: - 20 marks for the planning and research and its presentation- 60 marks for the construction (40 marks for music video and10 marks
for each ancillary task)- 20 marks for the evaluation
Similar to your AS coursework, this work will also be submitted on a blog.
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Assessment CriteriaAO2 – Assess ability to apply knowledge and understanding in their own work, showing how meanings and responses are created. AO3 – Assess students’ ability to plan and construct media products using appropriate technical and creative skill.
AO4 – Assess ability to undertake, apply and present appropriate research.
- Advanced Production Portfolio - 50% of A2 - 25% of overall A-level
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The Advanced Production Portfolio requires you to significantly evidence your pre-production research and planning. Your Research and Planning should include:
- At least 5 analysis of music videos.- Research into the artist / group you are producing the video and ancillary texts for. - A complete copy of the lyrics of the track and detailed timings.- Target audience research with results displayed and analysed.- A narrative breakdown of the composition of the video.- Themes that need to be incorporated into the video.
Research and Planning
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- A storyboard for the video.- A detailed breakdown of the visual codes to be constructed.- A props list and shooting schedule.- An equipment list.- Research into the music channel that would exhibit your video
RESEARCH AND PLANNING TO COMPLETED BY THE END OF SEPTEMBER
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Categorising Music Videos
- Andrew Goodwin handout
- Performance, narrative and concept.
- Genre
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Types of Music Videos PerformanceA music video that is based around a performance of the artist/group.
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NarrativeA music video that tells a story.
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Concept A music video that is based on a theme or idea.
- Played backwards
- Filmed in one continuous take
Use of stop motion -
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Generic Codes and Conventions What is genre?
What music genres do you know?
What are generic codes and conventions?
Why is genre important?
What are the drawbacks of genre?
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Points about Genre
‘Genre is in a constant state of flux’ Steve Neil
Hybrids (a mixture of two or more genres) can reach a much wider audience (eg. Shaun of the Dead is a Horror and a Comedy so therefore it had the potential to reach the target audience of horror and the target audience of comedy).
Genre relies on both repetition and variation.
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Genre Analysis1. Watch a music video2. Make a list of the generic codes and conventions used in the video
Representations Mise-en-scene
Camera
Editing
Narrative
Genre
3. How does the video adhere to, subvert or develop the genre?4. Is the video a hybrid?5. Is the video a performance, narrative, concept video or a mixture.http://www.youtube.com/watch?v=co3qMdkucM0