lesson 1 of 20
TRANSCRIPT
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7/30/2019 Lesson 1 of 20
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HCM BusinessDiplomaSetting up a Music Business
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7/30/2019 Lesson 1 of 20
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In todays session Deliver the Assignment Brief
Recap of last weeks activity
Key words, Traits and Characteristics of MusicEntrepreneurs
Watch a Documentary of Chris Blackwell andIsland Records
Examine Blogs and Websites
Create a blog / portfolio on a MBE of YOURchoice.
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Assignment Brief
The tasks and activities you will undertake to passthis unit.
The Grading Criteria (GCs) that youll be judgedon.
How to achieve a Pass, Merit or Distinction
Launch, Review and Submission dates.
Feedback
Other relevant info.
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Assignment Brief
PS Business Blog
Assignment Briefhttp://hcmbusinessdiploma.wordpress.com/course-units/setting-up-a-music-business/assignment-brief/
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7/30/2019 Lesson 1 of 20
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Music Business Entrepreneurs
Richard Branson
Simon Cowell
Quincy Jones
Berry Gordy
Harvey Goldsmith
Chris Blackwell
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7/30/2019 Lesson 1 of 20
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Chris BlackwellIsland
Records
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7/30/2019 Lesson 1 of 20
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Activity 1
Watch the following documentary and makesome notes.
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7/30/2019 Lesson 1 of 20
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BBC : Keep on Running
http://youtu.be/zzFMa8BLGHk -
7/30/2019 Lesson 1 of 20
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Break20 Mins
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7/30/2019 Lesson 1 of 20
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Activity 2
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7/30/2019 Lesson 1 of 20
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In Pairs
Chose a MBE from the following list
Carry out some on-line research
.. and put together a short presentation.
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In Pairs ... MBE 2
Berry Gordy
MBE 4
Simon Cowell
MBE 1
Richard Branson
MBE 3
Quincy Jones
MBE 5
Harvey Goldsmith
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An example
Key Start-Up Points
Provided a Great Service
Identified / created aSpecialist Market
Knew he needed aDistribution experts(Salesmen)
Family / Start Up Money
Good brand Island
Records
Loved Music - Passion
Identified a challenge
Identified a key marketselling Jamaican Music toJamaican immigrants in UK
Represented his JamaicanCompetitors in the UK
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7/30/2019 Lesson 1 of 20
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The next step Changed strategy .
Moved to Rock andcreated Trojan records for
Reggae So changed the look of
Island Records.
Licensed the Spencer DavisGroup to Fontana Records
No. 1knocking the Beatlesoff of the top slot
Saw that maybe Rock musicwas a bigger market.
Importer to ArtistDevelopment
Long term Projects
I wanted to help artistsdevelop long term careers
Discovered a white groupplaying black music whichhe knew would be a hit!
Spencer Davies Group
Managed the group
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7/30/2019 Lesson 1 of 20
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Traits and Characteristics
Typical or Distinctive thing (s) they do.
The unique qualities they have or display.
What makes them different.
What choices have they made.
Why are they there and others arent?
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Blog portfolio
A Blog is a Website which can be used to presenta series of ideas, images or articles on a specificsubject.
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The Italian CutThe blog is a portfolio of my inspirations, desires & aspirations. Also,the title of the blog is inspired by James Sherwoods book: TheLondon Cut: Saville Row Bespoke Tailoring. 'The Italian Cut' is moresuitable because I believe that in terms of aesthetic, sartorialism,design & architecture Italy & Italians produce the best. Feel free todisagree.
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7/30/2019 Lesson 1 of 20
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The Shoe SnobYoung Shoe aficionado who went to Italy to learn his trade,who wants to design and make his own shoes. Now has a shoe-shine shop in London
Just about to launch his own brand of bespoke shoes.
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7/30/2019 Lesson 1 of 20
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GoogleBlogsot Easy to use, easy to understand way of creating
a website.
Youll need a Gmail account.
Go to www.blogger.com
Create a blog with your name in the title, forexample :-
alexforryan.blogspot.com
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What should it include Intro page about yourself, your history and your
business goals.
A page or pages on your chosen Music BusinessEntrepreneurs (MBEs) listing the traits andcharacteristics that you feel have made themsuccessful.
A page on the abilities, traits and characteristicsthat YOU possess and share with the MBEs thatyou have studied.
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7/30/2019 Lesson 1 of 20
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Recap of todays lesson
Assignment Brief
Traits and Characteristics
Blogs