lesson from the impact of internet development and … · •3g start to be deployed in vietnam...
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THE IMPACT OF OTT IN THE VOICE SERVICE
OF VIET NAM
Nguyen Minh Ngoc (Ms)
Vietnam Telecommunications Authority
Ministry of Information and Communications of Vietnam
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Present OTT services in Viet Nam
Effects of OTT services to voice services in Vietnam
Policy Regulations view on OTT service
Operators view on OTT service
Conclusions
CONTENT
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Present OTT services in Viet Nam
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Present OTT services in Viet Nam
Viber • Call
• SMS
Whatsapp • SMS
• Voice SMS
• File sharing
Line • Game
• SMS
Wechat • SMS
• Voice SMS
Zalo • Social
network
• SMS
Skype • Call
Kakao • SMS,
• Voice SMS • SMS • Call
• Call
©VNTA 2012. All Right Reserved www.vnta.gov.vn 8
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Present OTT services in Viet Nam
Viber • Thoại
• SMS
Whatsapp • SMS
• Voice SMS
• Chia sẻ file
Line • Game
• SMS
Wechat • SMS
• Voice SMS
Zalo • Mạng xã
hội
• SMS
Skype • Thoại
Kakao • SMS,
• Voice SMS • SMS • Thoại
• Thoại
©VNTA 2012. All Right Reserved www.vnta.gov.vn 8
OTT users in Vietnam ( 11/2013)
others
Line
Kakaotalk
Zalo
Viber
8 millions
5 millions
Over 4 millions
4 millions
1.5 millions
Source: Techinasia, ICTnews
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©VNTA 2012. All Right Reserved www.vnta.gov.vn 10
Present OTT services in Viet Nam
0
2
4
6
8
10
12
14
viber
Number of Viber subscribers in Vietnam
9/2012: 0.1 M
3/2013: 3.5 M
11/2013: 8 M
3/2014: 12 M
Source: TechinAsia
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Effects of OTT services to
voice services in Vietnam
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Effects of OTT services to voice services in Vietnam
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Per
cen
tage
of
smart
ph
on
e u
sed
OT
T s
ervic
es
Source: Vietnam Internet Associations (VIA)
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Effects of OTT services to voice services in Vietnam
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
2009 2010 2011 2012 2013
Number of fixed-line telephone subscribers
Source: TelecomWhitebook
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Effects of OTT services to voice services in Vietnam
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
2009 2010 2011 2012 2013
Year
Number of 3G mobile subscribers
Source: TelecomWhitebook
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Effects of OTT services to voice services in Vietnam
Source: TelecomWhitebook
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Policy Regulations view on
OTT Services
December 23, 2013 20
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Legal frameworks
LAW ON TELECOMMUNICATIONS
04/12/2009
DECREE No 25/2011/NĐ-CP ,dated 06/4/2011
DECREE No 72/2013/NĐ-CP, dated 15/7/2013
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Policy Regulations view on OTT Services
User’s
benefits,
quality
Promote
development
of Content
and
Applications
Promote
development
of Broadband
Infrastructure
new
services on
demand
SUSTAINABLE DEVELOPMENT
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Policy Regulations view on OTT Services
Directive No 75/CT-BTTTT, dated 31/10/2013
Telecom Operators
Effective business cooperation with OTT providers; Provide telecom services tariff on the basic of service cost, market demand and supply, international/regional tariff reference ;
Provide mobile Internet access packages specified to OTT services
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Policy Regulations view on OTT Services
Directive No 75/CT-BTTTT, dated 31/10/2013
VNTA
To study technological developments, new services, especially OTT services (free voice, SMS);
To propose regulations, policies and measures to:
-
-
-
Minimize the negative impacts on market;
Ensure benefits and interests of users;
Promote positive cooperation between telecom operator and OTT providers.
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Operators view on OTT services
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Operators view on OTT services
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2009-2010 • 3G start to be deployed in Vietnam
2011-2012
•To attract subscribers, operators offer a very cheap mobile internet service package with the average tariff is only equal to 31.4% compare to the average tariff of Asian countries
2013
• Bloom of OTT services because of cheap smart phones and low mobile internet tariff
• Operators increase mobile internet service package about 10%
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Operators view on OTT services
Mobifone offers some specific internet packages
access related to Zing and Blackberry:
- The specific IP address (Zing, Opera): available
services in Zing.vn: Zing me, Zing TV/Mp3;…
- The BlackBerry devices: available services:
chat, social networking (Facebook, yahoo msg,
BBM, social networking…
©VNTA 2012. All Right Reserved www.vnta.gov.vn 12
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Operators view on OTT services
Mobifone, Vinaphone offers a specific internet
package called Opera Mini:
- Unlimited access website, available services: chat, social networking (Facebook, yahoo msg, Instagram, Twitter, social networking…through Opera Mini web browser - Unlimited download below 15MB files
©VNTA 2012. All Right Reserved www.vnta.gov.vn 12
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Conclusions
OTT services development is future trend;
Opportunities and Challenges for Telecom Operators and OTT
providers;
Telecoms operators and OTT providers should cooperate to offer
modern and convenient services to users;
International/ regional cooperation on policies, regulations and
guidelines such as:
- Internet interconnection;
- Information safety, security and privacy of personal data;
- Traffic management to ensure competition, quality of services.
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Thank you