Date: Course:

Level: Key Stage 3/4 Length: 2 lessons (approx. one hour each)

Aim(s): To develop students’ understanding of the different factors involved in setting up and running their own business. With the aim of students feeling confident to apply their skills and understanding to the Tenner Challenge.

Learning Outcomes: Students will: Gain an insight into being an entrepreneur Understand how different departments in business work together Learn how to communicate and share ideas in a business team Design a new and unique product that could potentially be sold

Differentiation:

All students will be able to describe the different aspects of setting up and running their own business and contribute in class discussion and group role play

Most students will take on a leadership role at some point in their group, taking responsibility for the overall finished work of the team

Some students will demonstrate creativity and initiative in tackling extension tasks such as coming up with ‘sustainable’ products, thinking about why businesses should invest in sustainability, and considering a wide range of costs that businesses need to take into account

Aids & Materials: PowerPoint presentation Large printed versions of ‘successful business’ quotes (plus blutack / sellotape for sticking around the room) – these are

part of the accompanying Powerpoint A3/A4 paper Printed box templates – these are part of the accompanying PowerPoint Colouring pencils

Lesson Plan

Tenner in a Box

Stage Procedure Time Aim/Purpose

Intro

Explain Tenner Challenge competition, reasons behind the mini-

workshop, and the different stages (all provided on PowerPoint)

Go over lesson objectives

5 mins

Ensure that students understand the structure of the workshop, that each

person will take a lead role, the skills they will develop, and how they will

come in useful.

Warm-up

Activity

Could you be an entrepreneur?

Students stand by the ‘business success’ quote they most agree

with.

Students come up with their own version of what makes a business

successful.

Reflection questions.

10-25

mins

To clarify their own understanding of successful businesses and the aspects

they feel are most important.

Activity

Product Development

In teams, students come up with the product they can sell, with an

emphasis on sustainability.

Each team should select a lead person to manage this task and

ensure it’s adequately completed. Students sketch their product

ideas and illustrate the key selling points. They also choose and

decorate their packaging from the available box templates.

Reflection questions.

10-20

mins

To develop students’ understanding of product design, the importance of

sustainability and unique selling points, and the impact of packaging (on

customers as well as the environment).

Activity

Pricing and Finance

Students answer questions on the PowerPoint in groups.

A new lead should be selected that’s responsible for managing the

task. Students come up with the price of their product and any

offers they could make.

Reflection questions.

Recommended end of lesson one; collect students’ work.

10-20

mins

To develop students’ understanding of the various costs involved in running

a business, allow them to grasp new terms such as ‘profit margin’, and

apply their mathematical skills in a business context in order to make a

profit.

Lesson Plan

Tenner in a Box

Lesson Plan

Tenner in a Box

Activity

Lesson Two.

Your Brand

As a team, students answer the

questions on the PowerPoint.

A new lead should be selected.

Students develop their own company

name and brand identity (logo, slogan

and mission statement).

Reflection questions.

15-25

mins

To develop students’ understanding of the

importance of brand identity and apply their

creativity and imagination (both visually and

verbally) in a business context with the aim of

creating a distinct and eye-catching product.

Activity

Sales and Marketing

Students come up with a visual for their

website or market stand and a 15

second opening script they could use

when trying to make sales at their stall.

A new lead should be selected.

Students collate all their work to present

it in the class, perhaps in the form of an

infomercial (see PowerPoint role play

suggestions).

20-30

mins

To develop students’ communication skills in

getting across the key aspects of their business in

a short amount of time.

Presentations will allow them to hone their

persuasive skills within a sales and marketing

context, and enhance their teamwork by

assigning clear roles and each taking

responsibility for a specific aspect.

Assessment Presentations and reflection questions. 10-15

mins

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Tenner In a Box

Tenner In a Box Overview

This Tenner mini workshop offers a teaching context that will

support learning outcomes in Maths, English, PSHE, Business

Studies, and Design Technology. It also contributes to careers education by enabling students to practice employability skills

such as leadership and management, communication,

teamwork, problem solving, organisation and managing

money. Appropriate for students aged 11-19.

Tenner in a Box Overview

• Session 1 Could you be an Entrepreneur?

Focuses on formulating a personal quote that denotes the individual’s

personal approach to success

• Session 2 Product Development

Creative thinking as a collective with opportunity to learn leadership

• Session 3 Pricing & Finance

Estimating product costs and calculating final retail price

• Session 4 Your Brand

Developing a strong business identity as a team

• Session 5 Sales & Marketing

Communication in the sales industry and conveying an attractive

business proposition.

Tenner In a Box Overview

• You will gain insight into being an entrepreneur

• Understand how different departments in

business work together • Learn how to communicate and share

ideas in a business team

• Design a new and unique product that you

could potentially sell.

Objectives

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Could you be an entrepreneur? Session 1

3,500 UK BUSINESS ENGAGED

1. ‘Good leadership is crucial for success’

2. ‘Working well as team is essential for success’

3. ‘Creativity and ideas are fundamental for success’

4. ‘Being organised ensures success’

5. ‘Understanding finance is the key to unlocking success’

6. ‘Having confidence is vital for success’

What makes a business succeed? Stand by your quote…

Now write your own quote of what you think makes

a business successful.

It could be something different or a combination of the

quotes you can see.

‘Quote me’

• Why do people have different ideas

about success?

• How may this benefit a company?

Reflection

End of session 1 Could you be an entrepreneur?

Product Development Session 2

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Product Development

Each team will shortly be given a choice of 3 box templates

which you will develop and assemble.

Your task for the next few minutes is to discuss what product(s)

you could create and place inside the box to sell as a gift.

The Green Element Businesses are becoming more aware of their impact on the

environment and the community.

This is often referred to as ‘Sustainability’ and is vitally important for

reducing waste and recycling. Can you include an aspect of

sustainability in your proposal?

Product Development To help you decide on a product here are some ideas

• Choose a team member to be the ‘Lead’ for this session in

Product Development.

• ‘Leads’ must produce a large A3 sized sketch of your final idea

describing any unique features using notes and arrows.

UK BUSINESS ENGAGED

3 Box templates Consider which one works best for your idea

• In what ways can a product appear

unique in the market

• Why should a business be conscience of

their effect on the environment and the community.

Reflection

End of session 2 Product Development

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Pricing & Finance Session 3

Pricing & Finance

You should discuss the following:

1. Where will you obtain the raw materials?

2. How much will they cost?

3. What will it cost to transport these materials?

4. How much time would it take to make one complete product?

5. Do you need to buy any equipment and if so how much would it cost

to buy or hire it?

6. Taking all of these questions into consideration, calculate how much it

will cost to produce 10 boxed units of your idea. Include the cost of

packaging.

During this session your team will begin to analyse financially how much it will cost for you to produce the final product

including packaging.

Now that you’ve looked at costs it’s time to decide the price

customers will pay for it.

Q: What is a ‘profit margin’ and why is it important to have one?

Discuss as a group then create the following:

• Price tag/point – Can be attached to box or sit separately but must

be clearly visible to passing customers

• Deal or special offer (for example buy 3 get one free or get 20% of

first purchase)

Pricing & Finance

Choose a new ‘Lead’ for this session who will be

responsible for ensuring the product is

adequately and realistically priced.

• What impression or reaction do you think

people may have when they see a

product without a visible price point?

• Which factors in manufacturing can have the greatest effect on the cost of

production?

Reflection

End of session 3 Pricing & Finance

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Your Brand Session 4

3,500 UK BUSINESS ENGAGED

As a team you should try to answer the following:

1. Who is your potential customer?

2. What things appeal to them?

3. How could you attract a buyer using visuals and info on your box?

4. Are there any offers or deals you could include?

5. Who are your competitors?

6. How can you ensure that you stand out from competition?

7. What could you do as a team to encourage customers to return after a

purchase?

Your Brand

This session is about the external appearance of your packaging.

Your Brand

As a team you need to agree on a name for your business and product(s).

Your selected ‘Lead’ for this session will need to make sure the following tasks are developed and completed: • A large colour visual of your logo on A4 paper

• Slogan or strap line

• Mission statement (optional)

All of the above will support you in building a strong brand identity.

Is there a dispute between you? Why not try voting!

• How could your brand affect your sales?

• How important is a company’s ideology and image when it comes to consumers?

Reflection

End of session 4

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Sales & Marketing Session 5

Sales & Marketing

Your chosen ‘Lead’ for this session must oversee and help to create an A3 sized visual of one of the following:

• Website

• Trade Stand

Make sure you include descriptions of any unique features.

Sales & Marketing This session is about how you communicate with your customers and

your trade stand.

As a team you are to create a 15 second opening script that each of

you could use when trying to makes sales at your trade stand.

(Optional)

To help you come up with ideas, for the next 10 minutes you are to

create an infomercial that demonstrates all the benefits of your product.

Role play

• Must be one minute long

• Include the price, company name, product name and description

• Should show any discounts or offers available

• Must include your strap line.

• In general how much time might you

have to express what exactly you are

selling at a trade stand? • Which strategies or techniques could buy

you some more time?

Reflection

End of session 5

Congratulations!!

You have successfully completed YE’s

Tenner In a Box programme

Now it’s time for the real challenge

£10 and one month to create a business

Sign up your class: www.tenner.org.uk

UK BUSINESS ENGAGED

Box template 1.

UK BUSINESS ENGAGED

Box template 2.

UK BUSINESS ENGAGED

Box template 3.