@mention/mentionapp

17.61%positive mentions

5.81%negative mentions

76.58%neutral mentions

A huge number of mentions are actually pretty neutral. People seeking assistance with a service, asking questions, or for advice. Most are day to day communications, not only praise or criticism - a clear sign that customer service has gone social.

"The Pac-Man Effect"

58major languages spoken

English French Spanish German Portuguese

64.39%

16.20%

11.27%

2.84%

1.24%

TOP LANGUAGES

66.67%

Twitter rocks. But you can find your own channel.Try mixing a few other sources to reach an audience that most aren't messaging to.

WHERE THEY CAME FROM

SUNDAY MONDAY TUESDAY WEDNESDAY

11.36% 14.38% 15.68% 15.52%

15.78% 15.06% 12.22%

THURSDAY FRIDAY SATURDAY

DAYS WITH MOST MENTIONS

It’s important to get back to them quickly, but don’t only talk to them. 91% of mentions come from people with fewer than 500 followers.

8.58%of mentions come from influencers

INFLUENCERS

START MONITORING YOUR COMPANY’S MENTIONS TODAY WITH

Thursdays see the most mentions. Don’t miss out on communicating Saturdays and Sundays

though. Schedule posts to get people to mention you when most other companies aren’t communicating.

1,000,000,000Lessons Learned From Analyzing

from nearly alerts.200,000

company mentions delivered in the last 2 years

Don’t underestimate the importance of non-English mentions. 36% are in different languages. It’s important to have a strategy

for these too.