let them play, make them buy: social game opportunities for marketing of everything alexey kostarev,...
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![Page 1: Let them play, make them buy: social game opportunities for marketing of everything Alexey Kostarev, CEO & Co-founder](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bf851a28abf838c8789b/html5/thumbnails/1.jpg)
Let them play, make them buy:social game opportunities for marketing of everything
Alexey Kostarev, CEO & Co-founder
![Page 2: Let them play, make them buy: social game opportunities for marketing of everything Alexey Kostarev, CEO & Co-founder](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bf851a28abf838c8789b/html5/thumbnails/2.jpg)
Traditional media have been a one-way communications channel
traditional media
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Social media are a new communications channel
feedbackwider audience interactive
user generated content fast
social media
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Plenty of information makes it Hardto catch social media users’ attention
… but word-of-mouth recommendations settle the matter
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General “recommendations” in social networks are useless
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How to reach and “hit” your target audience?
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Tremendous growth in social gaming provides great marketing opportunities
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Every social game is already well-targeted at specific audiences
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Huge audience is involved in social games
2009 2010 2012
185M 300M 500M
10M 17M 29M
number of social gamers
50% of all social network users
Sources: AllFacebook, 2010; J’son & Partners, 2010; reports of i-Jet Media research group9
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million users
WEEKLY AUDIENCE: SOCIAL GAMES VS. Telecast
Sources: tvbythenumbers.com; socialbakers.com; reports of i-Jet Media research group. Week ending February 13,2011.
Facebook social games
TV
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Among social gamers
69%women
19% addicted
20% paid for in-game benefits
50%consider ads
useful
Sources: AllFacebook, 2010; reports of i-Jet Media research group
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Social games greatly retain the audience
60MDAU 300M
MAU
50%of all log-ins
421 min/month
927Mhours/monthof collective game-time
Sources: AllFacebook, 2010; reports of i-Jet Media research group
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Social games provide marketers with instantaneous feedback
business
social games
consumer
‘I’ll buy!’
‘Tedious’
‘Not for me’
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Marketing sales are to greatly prevail in the social gaming market
2010
2015
Source: reports of i-Jet Media research group14
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Brand integration into social games
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Banner advertesement
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Offer walls
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Cascadia Farms; Microsoft Bing; McDonald’s; DreamWorks; Farmers Insurance; Columbia Pictures
Microsoft; Trident; Cheerios
Sims (EA); Madden (EA Sports)
Unilever (Dove; Breyers)
Honda CRZ; State Farm; Toyota Prius; TireBuyer
Pepsi; M&Ms; Kotex
Recent Ad Deals
Sources: NM Incite; reports of i-Jet Media research group18