let’s get blogging!tips • as in social media your goal is to reach an audience • use tags –...
TRANSCRIPT
Let’s get blogging!
Paula Thomas The Sweet Almond blog
What is a blog? • A regularly updated website or web page, typically one run by an
individual or small group, that is written in an informal or conversational style. Key Points:
• Regularly updated • Conversational style
Types of Blogs * Free: WordPress.com (themes), Blogger (templates) Your name will have their name in it: Example, http://teacup-shop.blogspot.com.co • Paid: WordPress.org You buy a Domain name and pay a company to host your blog. Example, http://www.thesweetalmondblog.com
Important Traits • Responsive • Part of your website • Clean • Branded • Informative in an interesting way • Linked to important information • Conversational – even The NY Times is doing it!
o http://www.nytimes.com/interactive/blogs/
• Easy to read o Fond size o Colors
Why Should I Care?
What Should I Post?
Tell Your Organization’s Story • What is happening? • Events • Guest or visiting chefs • Trips or excursion • New classes or programs
o Ex; New Beer Management – My students
• Hot topics your organization is tackling o Ex; Sustainability
• Everyday life of OUR students • Everyday life of OUR chefs
http://blog.ciachef.edu
Tips • As in social media your goal is to reach an audience • Use tags – also known as hastags (#) on Social Media • Name your photos • Post once a week • Make it visual • Distribute through other social media outlets • Engage, Engage, Engage • Be excited about it!
Resources • https://en.support.wordpress.com/publicize/ how to link your social
media handles to your blog for immediate publication • https://en.support.wordpress.com/menus/social-links-menu/ how to
add your social media links to a menu for page • http://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-
org-vs-free-wordpress-com-infograph/ differences between wordpress.com and .org
• http://www.wpbeginner.com/start-a-wordpress-blog/ step-by-step how to open a wordpress blog
Thank you Paula Thomas • http://www.thesweetalmondblog.com • Instagram: @thesweetalmondblog • Twitter: @sweetalmondblog • Facebook:
https://www.facebook.com/sweetalmondblog/