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TRANSCRIPT
LET’S GO OUT AND MEET THE WORLD
A UNIQUE COMMERCIAL PARTNERSHIP WITH
FALLULAH
AGENDA
WHY PARTNERSHIPS?
WHY MUSIC?
WHY PARTNERING WITH FALLULAH?
WHAT TO DO?
APPENDIX
WHY PARTNERSHIPS?
”Modern marketing relies upon positioning your
company favorably in the customers’ consciousness by
Emotionally connecting to customers, creating an
Engaging, two-way conversation and building an
Experience around a brand to create an Exclusive and
distinct position in the mind of the audience.”
Jakob Lusensky, Sounds Like Branding
engagement
MUSIC
BRANDING
Company
Culture
Positioning
Personality
Print & Broadcast
advertising
Trade
shows
PR
Special
events
Direct
E-mail and online
marketing
Website
Media
placement
Buzz
marketing
Direct
customer
contact
Key Messages Image
Collateral
User
experience
BRANDCOMMERCIAL
PARTNERSHIP
CLASSIC BRAND WHEEL
A commercial partnership supports the brand in one or
many communication and marketing activities with a
purpose of activating and engaging the consumers
and/or other stakeholders.
WHY MUSIC?
”Sound is fundamental to building the mood and creating the atmosphere of
whatever narrative being told… Sound is emotionally direct and should thus be
considered a powerful tool”.
Martin Lindstrom, Brand Sense
FACTS
77%… of businesses say playing music in the
workplace increases staff morale and
creates a better atmosphere
… of people who like hearing music in
the high street stores believe it helps
create a good atmosphere with them
… of customers who like music-in-store
agree they would spend more time in a
shop if they hear music they like
84%
58%… of employees said they were more
productive when good music was played
at work60%
Source: www.musicworksforyou.com
”Music has a unique and magical power to speak to people’s feelings. And put it in
different types of mindsets.
The right music adds value to all forms of communication, be in television
advertising, an event or whatever.
The right type of music always enhances the experience.”
Sarah Tinsley
Former Global Brand Experiential Marketing Manager at Bacardi
WHY FALLULAH?
FALLULAH FACTS
Name: Maria Apetri
Age: 31 years
Origin: Danish/Romanian
Background: Roots in Balkan culture and a background from street dance, modern dance and Balkan dancing
tradition
Training: Self-taught singer, songwriter and producer
First song: “Neverending Search”, 11 years old
First hit: “I Lay My Head”, 2009
Music style: Catchy pop music and songs with an edge
Signature sound: Hand clapping, syncopated rhythms and exclamations
THIS IS FALLULAH
Click speaker to listen to a
medley of her biggest hits
VALUES AND PASSIONS
SUSTAINABILITY
TRAVELLING AND MEETING NEW CULTURES
GREAT DESIGN
MODERN LIFESTYLE
COOL AND COLORFUL FASHION
GIRL POWER
LET’S GO OUT AND MEET THE WORLD
A commercial partnership with Fallulah will be unique.
Fallulah is interested in signing a strategic partnership with a company or a
brand. As it is important to her, that the company or brand shares her
values, she is looking for the perfect commercial partner.
It is also important to her, that the cooperation is a partnership and not a
sponsorship. It is about combining a commercial and a artistic approach,
and through that create value for the audience, the company/brand, and
herself.
Therefore, she invites you to join her and go out and meet the world. That
is; create a creative platform you can use to engage with your target
audience and offer them unique content and experiences, whether they are
customers, employees and/or other stakeholders.
FALLULAHCOMPANY/
BRAND
AUDIENCE
VALUE
AUDIENCE
67% 33% 18–35 YEARS
7,5K5,6K
300-400K*30K
DENMARKUSA
TURKEYGERMANY
MEXICO
Top 5 Countries
* weekly listeners
WHAT IS NEXT FOR FALLULAH?
With Perfect Tense released and well-received, Fallulah is already planning her
next activities and material:
• Participate in the next season of “Toppen af Poppen” on TV2. It seems I must,
as it must have a high commercial value. The program is aired during eight
Sundays in prime time starting in August.
• Expect to release new material later this year.
• Will go on a large tour in Denmark in February and March 2017.
• The tour is followed by a busy summer with many live gigs.
WHAT TO DO?
WORKSHOP
Our recommendation is to arrange a workshop. The purpose of the
workshop is to cover part one and two in the process wheel on the right.
The workshop will be facilitated by Kim Traulsen (linov marketing) and is a
perfect chance for you to meet with Fallulah and discuss all the
possibilities and great ideas a partnership can add to your communication
and marketing activities.
The outcome of the workshop is an Idea and a vision for the partnership
and a plan for future progress.
NEXT STEP
Jens F. Kofoed
Director of Business Development
Music Business 2020
P: +45 25 49 25 39
We sincerely hope that the presentation awakened your interested and would love to come and go through the presentation with you. No strings attached, we
only ask for a cup of coffee and a glass of water. If you are interested, please contact either Jens or Kim on the below contact information. We are looking forward
to hearing from you.
Kim Traulsen
Owner
linov marketing
P: +45 24 26 85 90
LET’S GO OUT AND MEET THE WORLD
APPENDIX
ABOUT FALLULAH
Fallulah aka Maria Apetri is a 31 year old Danish/Romanian self-taught singer, songwriter and producer with easily recognizable sound and voice with roots in Balkan culture and a
background from street dance, modern dance and Balkan dancing tradition. Her passions – besides music and dancing – are ecology, sustainability, travelling and meeting new
cultures, great design, modern vegan lifestyle, cool and colorful fashion, and girl power.
Ever since her childhood, she has been writing stories and poems, and produced her first English song “Neverending Search” at the age of 11 years.
After graduating from high school, Maria moved to New York to study dance at the Broadway Dance Center. She soon realized that her original love and passion for music was
the strongest. Therefore, she returned to Denmark and worked hard on breaking through as a musician. She worked a lot to support herself while writing songs, finding a live
band and writing venues hoping to get more live performance experience.
In collaboration with producer Fridolin Nordsø, Maria recorded her first album. Various record companies quickly found interest in her album and in the end it was released by
Sony Music DK.
Maria is known and recognized for producing catchy music and songs with an edge. The expression in her songs is a trade mark and placed in the interesting tension between
the commercial and the artistic.
Her eclectic signature sounds like hand clapping, syncopated rhythms and exclamations was quickly adopted by pop music in Denmark, and her hits are now an integral part of
Danish radio and TV's programs.
PERFECT TENSE (ALBUM TEASER VIDEO)
Click to watch video
OUT OF IT (”LYKKE” TITLE SONG)
HI-FI SCENEN TALKS
Click to watch video
DISCOGRAPHY
Singles
2009: "I Lay My Head” – ”Ugens Uundgåelige” on P3 and appeared on TV-series Teen
Wolf and in Danske Spil TVC
2010: "Give Us a Little Love” – appeared on TV series Pretty Little Liars
2010: "Bridges” – most played song on P3 in 2010 and appeared in Ford Fiesta TVC
2011: "Out of It” – Title song on DR Comedy series ”Lykke”, number 1 on iTunesDk for
several weeks and most played song on all Danish radio channels in 2011
2011: "Do What You Gotta Do" (Fallulah & Cody)
2012: "Superfishyality” – ”Ugens Uundgåelige” on P3
2013: "Dried-Out Cities"
2013: "Your Skin"
2015: "Social Club"
2015: "Sorrow Is A Shadow"
2015: "Ghostfriend"
2016: "Perfect Tense”
ALBUMS:
The Black Cat Neighborhood (2010) – number 1 on iTunes DK for several weeks
Escapism (2013)
Perfect Tense (2016)
Latest news:
On February 26th her third studio album was released by New York based record
company Instant Records. This is a milestone marking her first international release.
The album is produced in cooperation with the English producer Liam Howe (Lana
Del Rey, Marina And The Diamonds, FKA Twigs).
Fallulah’s manager is Scott Cohen, founder of The Orchard, manager for The
Raveonettes, Dum Dum Girls, and Dan Owen.
AWARDS
AWARDS
Winner of P3’s main award “P3-prisen”
Winner of Danish Music Awards “Best Danish Hit”
Winner of Danish Music Awards “Best Producer”
Winner of Gaffa Awards “Best Hit”
NOMINATIONS:
Nominated for six Danish Music Awards
Nominated several times for Gaffa Awards
Nominated for a Steppeulv
Nominated for an American O Music Award in the category “Make A Band Famous”
Berlingske25. februar 2016
Fallulahs forunderlige forvandling
GAFFA27. februar 2016
»Jeg har mødt ulighed alle mulige steder som kvinde i musikbranchen«
Politiken1. marts 2016
»Jeg brugte under 200 kroner på 9 måneder«
ARTICLES AND REVIEWS
Berlingske
”»Perfect Tense« har med sine iørefaldende sange og generelle elegance
formatet til at sparke døren ind til det udenlandske marked, så Fallulah
måske kan følge i Møs gyldne fodspor som rigets næste store popkomet.”
Pressplay blog
”Though Perfect Tense normally refers to an action that has been
completed, this one certainly gives us the sense that a rather bright career
is about to begin.”
Click article to read Click stars to read
GAFFA
”Fallulah lyder ikke som nogen andre. Og netop den unikke lyd er den
dansk-rumænske sangerindes største force… Perfect Tense er et album, der
udfordrer lytteren og tør være sig selv. Det er på én gang simpelt og
komplekst. Og Fallulah selv er den samlende kraft, der binder det hele
sammen.”
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