big profits from direct mail marketing - no flipping excuses · big profits from direct mail...

Right Flipping Now Summit

BIG PROFITS From Direct Mail Marketing

How To Properly Send Out The Right Direct Mail Pieces That Yield A High Response From Motivated

Sellers And Buyers

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Developing A List

• YellowLettersComplete.com

• YellowLetters.com

• ListSource.com

• PioneerInfo.net

• GCFrog.com

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Paid List Providers

http://YellowLettersComplete.com

http://YellowLetters.com

http://ListSource.com

http://PioneerInfo.net

http://GCFrog.com


Developing A List• County Recorders

Office

• NODs, Probate, Bankruptcy, Divorce

• RealtyTrac.com (can pay or use for free)

• zillow.com

• MLS

• Expired Listings, Short Sales, Fixer-Uppers, Handyman Specials

• craiglist.com

• FSBO

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Do-It-Yourself List Building

http://RealtyTrac.com

http://zillow.com

http://craiglist.com


RealtyTrac

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RealtyTrac

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RealtyTrac

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RealtyTrac

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Craigslist

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Craigslist

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Right Flipping Now Summit232

Craigslist


Craigslist


Developing A List• High Equity

• Low Equity

• Free & Clear

• Bankruptcy

• Pre-Foreclosure

• Absentee

• Probate

• Affidavit of Death

• Divorce

• FSBO

• High Loan Interest Rate

• MLS

• Short Sales, Rehabs, Lease Option, Mold Damage, Fire Damage

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What Kind Of List


Developing A List• Test Your List

• Send A Minimum Of 50-100 Postcards Or Letters

• Commit To Your List

• Send Direct Mail For 4 Weeks

• Mailer #1 - Welcome

• Mailer #2 - Follow-Up

• Mailer #3 - Takeaway

• Mailer #4 - Final Notice

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Following A Proper Drip Campaign


Sending Out Your 1st Letter Or Postcard

• This will be a short letter or postcard

• Will let the receive know your buying

• Tell them why your buying

• Contact info - Phone number plus email is preferred

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Yellow Letter #1 Example

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Yellow Postcard #1 Example

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Yellow Letter #1 Example - Probate

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Yellow Postcard #1 Example - Probate

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Sending Out Your 2nd Letter Or Postcard

• This will be a little bit longer in length for your letter or postcard compared to mailer #1 (this letter goes after 1 week from 1st mailer piece)

• Reiterate to seller that your still buying within the area

• Tell them why your buying - slightly different from 1st letter


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Yellow Postcard #2 Example - Probate

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Sending Out Your 3rd Letter Or Postcard

• This will be a little bit longer in length for your letter or postcard #2 (this letter goes after 1 week from 2nd mailer piece)

• Letting receiver (our motivated seller) know we’re still interested in making an offer

• *Optional “P.S.” section can be added to have a seller believe you’ll be moving on soon and the interest we have in the property will be gone too


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Sending Out Your 4th Letter Or Postcard

• This will be short and straight to the point a little (this letter goes after 1 week from 3rd mailer piece)

• Letting receiver (our motivated seller) know you’re SURPRISED you haven’t heard from them

• Letting them know we’re still very much interested in making an offer on their property


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Recommended Direct Mail Campaign• 1st piece - Letter (yellow or white page with red ink)

• 2nd piece - Postcard (color should be yellow - 5%+ response compared to other colors)

• 3rd piece - Letter (should be either yellow or white with red ink… do the opposite color of whatever you did from the 1st mailer)

• 4th piece - Postcard (use yellow color with black ink)

• Optional 5th piece - Postcard (use yellow color with black ink)

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Optional 5th Mailing Piece

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Door Knocking Your List• Allows for face-to-face to interaction

• Allows homeowner to let their guard down (most homeowners receive a lot of mail, but rarely does somebody door knock)

• Allows you to do a “leave behind” if the homeowner isn’t home

• Allows you to interact with neighbors (neighbors may have contact info for homeowner)

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Door Knock Leave Behind Example

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Important - Call Me!

(XXX) XXX-XXXX

Thanks, <<Your Name>>


Recommended Tools

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Recommended Tools

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Recommended Tools

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Recommended Tools

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Recommended Tools

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• Skip Tracing Service

• TLO.com (highly recommended)

• Spokeo.com

• USSearch.com

• Gain Direct Contact Information To Current Owner Of Record

• Can Contact Spouse, Daughter/Son, Cousins, Uncles, Aunts, Parents, etc.

• Find New Address (if owner of record has vacated)

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Recommended Tools

http://tlo.com

http://spokeo.com

http://ussearch.com


Recommended Tools

94% Accurate With Information Requested


Recommended Tools

big profits from direct mail marketing - no flipping excuses · big profits from direct mail...

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