letting it all in: social media policy and the workplace
DESCRIPTION
Social Media Policy in the workplace - presented at DevLearn 2011TRANSCRIPT
Letting It All In: Social Media & Policy in Your Organization
Session #311DevLearn 2011
Michelle LentzWrite Technology
Facilitator
• Michelle [email protected]
• Text michellel to 50500 for contact info
• http://www.write-tech.comTwitter: @michellelentzLinkedIn: michelleslentz
Downloads!
http://blog.totallearner.com/
Objectives• Why you should have a SoMe policy and
what it contains
• How to identify key stakeholders and when each should be involved
• What steps go into policy development
• How to define which parts of your existing HR policies can be adapted to social media
• What tools are freely available to help you develop your policy
Why have a policy?
Social Media in the Workplace (Common Craft)
Key Phrases: Kodak
• p10, #2“The opinions and positions expressed are my own and don’t necessarily reflect those of Eastman Kodak Company.”
Key Phrases: Yahoo!
• “Social media means any and all current and future means of online expression, including...”
Key Phrases: SHIFT
#9
“Never participate in Social Media when the topic being discussed may be considered a crisis situation. Even anonymous comments may be traced back to your or (COMPANY)’s IP address. Refer all Social Media activity around crisis topics to PR and/or Legal Affairs Director.”
Voice
• Easy to understand
• Non-threatening
• Approachable
EMC’s Video
Who?
Who are your key stakeholders?
• Training
• Marketing
• IT
• HR
• Legal
3 Types of Interactions
• Internal usage
• Moderation and commenting
• External usage
Consequences of Actions
Liability & Disclaimers
Existing HR Policies
Getting Started: PolicyTool.net
Discussion & Questions
Downloads!
http://blog.totallearner.com/
Thank you!
Michelle LentzWrite Technology
Text michellel to 50500 for contact info
[email protected]://linkedin.com/in/michelleslentz
http://www.write-tech.comTwitter: @michellelentz