Tweeting? Use #HeliSM

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Social Media is:

• Video• Audio• Text• multimedia • Shared via blogs, wiki, video hosting

sites, email, forums, social media AND platforms such as ustream, skype and slide-share

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Social Media is:

• A permanent change in communications

• the most popular movement for media since televisionA place for:• An Expert Guide • Trained Staff• Good Strategy 1st, tactics second • An Overreaching Policy

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What if I told you that in 3 weeks, you could have:

• Financial Loss●Damaged Property• Loss of established client base ● Job

loss

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No Policy ->Violations -> Job loss

• 52 percent of U.S. employers fired workers for e-mail and web violations.

• However, 40-50% of organizations have not addressed policy issues related to social media use

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What are the implications?

• Wal-Mart – Hired news reporters portrayed mommy bloggers (2007)

• Nestle – Big Brother control gone out of control (2008)

• Skittles Twitter – Widget without reason (2009)

• Small Business blacklisted – Business to resonate (2010)

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Social media must be part of a comprehensive communications plan.

• Avoid the “shiny new object syndrome”

• Demonstrate planned participation

• Monitor your brand and run interference

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3 Essential Elements for any Social Media Policy

1. Strategy

• Use the values and mission of your organization• Know the expectations of those involved

2. Determine Social Spaces

3. Permissions and responsibilities1. -- Training

-- Daily, Weekly, Monthly -- Monitoring

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Develop the Details• Determine your policy: Open or closed?• Who – Do you have a select few or does

everyone participate?• What – Are their industry or company

regulations limiting the information that can be shared?

• Where – In what spaces are you sharing?• When – During work hours? After work

hours?• Why – Strategy, Strategy, Strategy

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Successful Policies

• Share your policy as part of your Employee Handbook

• Recruit a Policy Chair including stockholders, attorneys and the Management team

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Important things to consider• Understand Safety, Security and

Appropriateness• Have a PLAN and designate users • Be aware of the unspoken rules• Social media is fluid and constantly changing

• Stay Educated -- Stay On Course – Go with the flow

• Learn about and use the tools most suited for YOUR ORGANIZATION.

• Monitor

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Sources and Resources• Stats: 2009 Policy Survey by American

Management Association• Policy Database (154 policies)

socialmediagovernance.com/policies.php

• Electronic Communications Privacy Acthttp://www.usiia.org/legis/ecpa.html

• Monitoring Tools:• Search.twitter.com, Monitter.com• MonitorThis.info, Samepoint.com;

Boardtracker.com, technorati.com

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THANK YOU

•Need more help?Need more help?•Speak with me after the presentation.Speak with me after the presentation.