Download - Social media policy in the workplace
Tweeting? Use #HeliSM
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Social Media is:
• Video• Audio• Text• multimedia • Shared via blogs, wiki, video hosting
sites, email, forums, social media AND platforms such as ustream, skype and slide-share
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Social Media is:
• A permanent change in communications
• the most popular movement for media since televisionA place for:• An Expert Guide • Trained Staff• Good Strategy 1st, tactics second • An Overreaching Policy
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What if I told you that in 3 weeks, you could have:
• Financial Loss●Damaged Property• Loss of established client base ● Job
loss
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No Policy ->Violations -> Job loss
• 52 percent of U.S. employers fired workers for e-mail and web violations.
• However, 40-50% of organizations have not addressed policy issues related to social media use
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What are the implications?
• Wal-Mart – Hired news reporters portrayed mommy bloggers (2007)
• Nestle – Big Brother control gone out of control (2008)
• Skittles Twitter – Widget without reason (2009)
• Small Business blacklisted – Business to resonate (2010)
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Social media must be part of a comprehensive communications plan.
• Avoid the “shiny new object syndrome”
• Demonstrate planned participation
• Monitor your brand and run interference
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3 Essential Elements for any Social Media Policy
1. Strategy
• Use the values and mission of your organization• Know the expectations of those involved
2. Determine Social Spaces
3. Permissions and responsibilities1. -- Training
-- Daily, Weekly, Monthly -- Monitoring
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Develop the Details• Determine your policy: Open or closed?• Who – Do you have a select few or does
everyone participate?• What – Are their industry or company
regulations limiting the information that can be shared?
• Where – In what spaces are you sharing?• When – During work hours? After work
hours?• Why – Strategy, Strategy, Strategy
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Successful Policies
• Share your policy as part of your Employee Handbook
• Recruit a Policy Chair including stockholders, attorneys and the Management team
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Important things to consider• Understand Safety, Security and
Appropriateness• Have a PLAN and designate users • Be aware of the unspoken rules• Social media is fluid and constantly changing
• Stay Educated -- Stay On Course – Go with the flow
• Learn about and use the tools most suited for YOUR ORGANIZATION.
• Monitor
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Sources and Resources• Stats: 2009 Policy Survey by American
Management Association• Policy Database (154 policies)
socialmediagovernance.com/policies.php
• Electronic Communications Privacy Acthttp://www.usiia.org/legis/ecpa.html
• Monitoring Tools:• Search.twitter.com, Monitter.com• MonitorThis.info, Samepoint.com;
Boardtracker.com, technorati.com
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THANK YOU
•Need more help?Need more help?•Speak with me after the presentation.Speak with me after the presentation.
