lettuce agl
TRANSCRIPT
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 1/19
LETTUCE RET
PVT LTD
we unders
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 2/19
Content
Company Objective
Corporate Vision & Mission
Market & Opportunity
Organization Structure
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 3/19
• The aim of LETTCE inten!s to provi!e a "i!e se#ection of tasty$ fresh$ highea#th re#ate! foo! an! !rinks to service through our out#ets an! an 'precustomers are keen on their tota# "e##ness ( The i!ea is to provi!e Sa#a!s &
& non veg*$ +astas$ Soups an! ,resh ,ruit -uices "hich "i## supp#ement their • The pro!uct Sa#a! .ea!y "i## have "i!e appea# to a #arge variety of
nation"i!e$ from consumers to the hote#$ restaurant$ an! institutiona# markeLettuce .etai#s +vt Lt!$ ho"ever$ is to bui#! a consumer bran! in successiveof the market$ region by region$ an! to bui#! sa#es to /0.01 markets at the sam
Our CompanyObjective
• +ro2tabi#ity "i## be !emonstrate! in the 2rst year of operation3 cash 4o""i##
be generate! in amounts that "i## permit e5tension of e5isting operations$an!
ne" regiona# market entries$ in the 2rst 2ve projecte! years(
• The 2rm6s 2nancia# objective is to reach a point "here stock can be o7ere!pub#ic#y( The
factors that make this possib#e are the size of the market$ #ea! time of thecompany over
competitors$ an! its !e!ication to stay ahea! through an aggressive
marketing strategy
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 4/19
Our Vision & Core Va#ues
Vision3
• To be the best hea#thy !ining restaurant $"here customers can have fresh an! hea#thy foo!s "ith a p#easant atmosphere(
Core Va#ues3
• 8ai#y fresh an! high ua#ity pro!ucts an! customer satisfaction(
• Va#uab#e an! honest emp#oyees an! ethica# treatment(
• 9#"ays be accountab#e
• 9#"ays for ne" change an! innovations
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 5/19
Market Stu!y
Current Market Stu!y3
• Over presence of -unk ,oo! Mu#tinationa#s$ serving foo!s that is perceunhea#thy an! very poor nutritiona# va#ue(() Once in a "hi#e "e can hfoo!s$ but not regu#ar*1ts #acking in +roteins$ Vitamins$ ,iber an! amo
• :hy these M;Cs popu#ar because of easy to access) <uickness & M#ocations*$ freuent a!vertisement an! other promotions$ its been cotasty foo!(
• 1ts e7ect to create
a* nhea#thy Society
b* Lack of Energyc* nba#ance! eco systems
!* 8iseases
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 6/19
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 7/19
/o" & :here• The Sa#a! out#ets size ranges from a >?@%suare%foot out#ets to the A
in%#ine #ocation( The basic mo!u#e represente! by the stan! a#onrepresents the companys core concepts3 DServe /ea#thy an! ;atura
been more popu#arize! by 'press counters in major ma##s$ 1T .esi!entia# comp#e5es$ 9irport etc(
9s bran! integrity an! consistency remain essentia# to the #ong%termSa#a! Creations system$ on#y approve! pro!uct an! service mimp#emente!(
• Location is key success factor $that is "hy Sa#a! Creations restaura
the areas "ith a #arge concentration of e!ucate! an! business%savvy
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 8/19
:hat "egiveFF• LETTCE is a p#ace "hich Sa#a! components are provi!e! for cust
their o"n sa#a! p#ates( :e provi!e various types of assorte! ra" vvegetab#es$ various type of ;on Vegs an! various types of sa#a! !res
• LETTCE may a#so provi!e a!!itiona# toppings such as bacon bcheese$ an! a#so have a!!itiona# foo! items$ such as cooke! cchicken$ ham*$ !evi##e! eggs$ co#! pasta sa#a!s$ corn chips$ brea! ro#
juices an! cut fruit s#ices(
• LETTCE "ere !eve#ope! to meet the gro"ing nee!s of the hea#th%m
"ho "ants a great$ hea#thy mea# that is both !e#icious an! fresh(seeking hea#thfu# a#ternatives to tra!itiona# fast foo!( Sa#a! Gars using on#y the freshest ingre!ients an! the highest ua#ity pro!uce a
• +#us$ a## items%inc#u!ing nutritious smoothes$ 4avorfu# soups$ an! an! san!"iches% are prepare! "ith respect to e5acting stan!ar!s atook years to !eve#op(
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 9/19
The ,resh Choice E5press Counter
• LETTCE E5press is a ne"$ e5citing an! innovative uick%service conis a uniue concept combining fresh$ high%ua#ity Hto%goH breakfast
This concept is even more uniue by o7ering a varie! menu of co#! sma## space$ !esigne! to operate in #arge mu#ti%tenant oIce bui#!Schoo#s & Co##eges etc((
• Greakfast & Lunch menu se#ections inc#u!e LETTCE favorites$ #iSa#a! or Chicken Sa#a!$ as "e## as hot$ Oven Toaste! San!"iches$ an! Super%Size! Gake! +otatoes( 8ai#y specia#s are a#so o7ere!(
• LETTCE E5press$ "ith its uniue o7erings$ great va#ue$ e5citing !ereuirements an! frien!#y cre"members$ "ou#! be a "e#come a!!iti
• On#ine or!ering an! home !e#ivery faci#ity for our customers(
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 10/19
Our Target =roup• 9nyone keen on hea#th$ "e##ness or "eight conscious by regu#ar !iet "ith a
our propose! c#ients( There are #ot of peop#e "ho !ont have time to "ork nee! to re!uce "eight by subsi!ising foo! intake$ this can be possib#e by co
This is "here "e "i## 2t in( 9s per our estimate this number is rea##y huge(
• :e a#so p#an to market this in gyms an! hea#th Spas$ 2tness Centers etc(( s"ork out cou#! have them as a substitute to their regu#ar mea#s(
• 9n! a#so "e "i## be in association "ith major retai# out#ets to capita#ize the 4o
• Other mo!e of e5pan!ing the business On#ine or!ering an! home !e#ivery(
Gender Age Group Status IncomeGroup
,ema#e J?K A@ A? A@K Stu!ents A@K A@k B@ k
Ma#e ?K A? % B@ A?K /ouse "ife B@K B@k ? k
B@ % ? ?K :orking C#ass J@K ?k J? k
? % ?@ B?K .etire! C#ass A@K J?k A@@k
?@ above A?K A@@k above
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 11/19
,uture +#ans
Gusiness E5pansion +#an((
• Ganga#ore % A? ;os
• Chennai % N ;os
• /y!eraba! % A@ ;os
• Cochin % ? ;os
• +une % ? ;os
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 12/19
Our Strategy
Marketing Strategy3
• +ositioning the bran! as serve goo! foo! an! to support the hea#th$
Communication Strategy3
• se internet as one of the major promotion me!ium$ a#so a!vertipapers inserts$ Out!oor /oar!ings etc(
• +ro!uct samp#ing in various resi!entia# comp#e5es$ Corporate /oCo##eges
• 1nvo#ve "ith various hea#th a"areness program me through so
campaigns(
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 13/19
/o" 8i7erent#y "e reach to the cus
• Strategic tie%ups 3
• Sa#a! Gars '+ress Counters Schoo#s$ Co##eges
• Sa#a! Gars '+ress Counters Corporate houses & 1T +arks
• Sa#a! Gars '+ress Counters .esi!entia# comp#e5es
• .ea!y ma!e sa#a! packets )8ai#y fresh* se##ing through se#ecte! .et
Spas$ =ym an! Gakeries
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 14/19
Gran! 1!entity an! Logic
• Gran! Lettuce Lettuce in the essentia# part of any sa#a! making$ so essentia# part of each in!ivi!ua#s better hea#th$ "e##ness an! "ea#th(
•
The #ogo stan!s for coo# $ casua# an! easiness but serious( The #eaf rebran! name Lettuce an! the "ater !rop stan!s for freshness $ nature
• The bi%#ine D"e un!erstan! . hea#th (("e supp#y on#y hea#thy foo!in!ivi!ua#s reuirement an! nee!(
• Our Co#ours3 =.EE;$ .E8$O.9;=E
a* =reen is our basic co#our an! its stan!s for Environmenta# a"arenenature$ Vegetab#es(
b* .e! stan!s for #ife$ #ove$ 2re$ ;on Vegetarian$ passion(c* Orange stan! for cheerfu#ness$ stimu#ation$ "armth an! happiness(
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 15/19
Organisation Structure
CEOM91; C/E,, & 9SS1ST9;CTSM91; C/E,, & 9SS1ST9;CTS
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 16/19
:hat is the current stage of theventureP
Team+ro2#e
:e are on the verge of taking for"ar!( :e are current#y negotiating "ith the 2nancia# institution for the start%up o
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 17/19
.isk & Strategy
.isk
A solid Risk Mitigation Plan.
Financial Risk – Will not have adequate cash fow to meet the daily operation
StrategyFinancial Risk –
8i7erentiatorsOur S+ The 2rst e5c#usive out#et for se##ing !iet conscious an! tasty foo!s(
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 18/19
Our Qey to Success
8/9/2019 Lettuce Agl
http://slidepdf.com/reader/full/lettuce-agl 19/19
T
S9;8EE+ V1S:9;9T/
LETTCE .ET91L +VT( L1M1TE8
RAA>$ r! C.OSS$ E-1+.9
G9;=9LO.E ?J@@>
TEL 3 UA UN?A>UB
EM91L3 san!eep#ettucein!ia(com $ san!eepvis"agmai#(com
:EG3 """(#ettucein!ia(com