level 6 assessment handbook 29.4.2013.pdf

8/9/2019 Level 6 Assessment Handbook 29.4.2013.pdf

1/38

Level 6 DiplomaIn

Hospitality and TourismManagement

QAN: 600/3908/5

Assessment Handbook


2/38

2

This page is left intentionally blank'


3/38

3

Contents

1 Assignment - Business Strategy for Hospitality and TourismBusiness Strategy for Hospitality and Tourism - Assignment Mark Sheet

5

7

2 Assignment - Decision Making for Hospitality and Tourism Managers

Decision Making for Hospitality and Tourism Managers - Assignment Mark

Sheet

9

12

3 Assignment - Emerging Issues in the Tourism Industry

Emerging Issues in the Tourism Industry - Assignment Mark Sheet

14

16

4 Assignment - Hospitality Operations ManagementHospitality Operations Management - Assignment Mark Sheet

1820

5 Assignment - Managing Events for Hospitality and Tourism

Managing Events for Hospitality and Tourism - Assignment Mark Sheet

22

24

6 Assignment - Marketing Strategies for Hospitality and Tourism

Marketing strategies for Hospitality and Tourism - Assignment Mark Sheet

26

28

7 AssignmentThe Strategic Impact of the Business Environment

The Strategic Impact of the Business Environment - Assignment Mark Sheet

30

32

8 Assignment - Strategic Management for Hospitality and Tourism

Strategic Management for Hospitality and Tourism - Assignment Mark Sheet

34

36


4/38

4

This page has been left intentionally blank


5/38

5

1. Assignment - Business Strategy for Hospitality and Tourism

Task

Learning Outcome 1, 2, and 3

Assessment Criteria: 1.1, 1.2, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3 and 3.4

Weighting 100%

Written Report: 4500 words maximum

Students are required to develop a strategic plan for the next five years for a hospitality

or tourism organisation of their choice.

Students are advised to use a maximum of 10 pages for environmental analysis, which

must be included as an appendix.

It is important to follow an integrated approach and show how different organisational

functions work together to achieve the strategy.

Outline

Students should include a brief introduction to the chosen organisation which includes

the size, customers, products and services offered, history, achievements and future

plans. It should be noted that secondary research related to the chosen organisation is

sufficient in order to complete this assignment.

The following provides an outline of the structure of the report that can be used by the

candidates as a guideline;

Analyse the internal and external environment including a SWOT analysis to

judge the current position of the organisation

Identify the critical success factors and strategic industry factorsRecognise internal and external stakeholders that should be considered in

developing the strategic plan

Identify a vision statement, mission statement and the corporate objectives

(which should have SMART characteristics)

Develop functional and operational objectives for different departments including

marketing, production, HR and finance. (Note that these objectives should be

integrated)

Specify the strategic planning method adopted e.g. top down or bottom up

Develop product development strategies, suitable growth strategies for the nextfive years, and suitable competitive strategies for the time period included in the

study


6/38


7/38

7

Business Strategy for Hospitality and Tourism - Assignment Mark Sheet

Name: CTH number:

Task Activity No. ofMarks

Allocated

Internal Marking CTHModerate

d / FinalMark

Firstmarker

InternalModerator/

SecondMarker

AgreedMark

Task:Written Report(Maximum4500 words).a strategicplan for anorganisation

Secondary Research

The following aspects shouldbe covered;o Environmental analysiso Critical success factors

and strategic industryfactors

o Internal and externalstakeholders

o Vision, mission andcorporate objectives

o Functional andoperational objectives

o Product developmentstrategies

o Growth strategies

o Competitive strategieso Implementation and

communication planso Barriers to implementation

of plans

Use and application oftheories and concepts

Conclusion andrecommendations

20

5

5

5

5

5

55

5

5

5

10

20

Task Total: Marks 100

Total Mark for Assignment 100


8/38

8

Assignment Mark Sheet - Page 2 CTH number:

First Internal Marker Comments:

Signed:Name:Date:.

Internal Moderator/Second Marker Comments:

Signed:Name:Date:.

Note: These sections should be used by assessors to record their summative feedback, i.e. thestrengths and weaknesses of the assessed work.CTH Moderators Comments

Signed:Name:Date:.


9/38

9

2. Assignment - Decision Making for Hospitality and Tourism Managers

Task 1

Learning Outcome 1 and 4

Assessment Criteria: 1.1, 1.2, 4.1, 4.2, 4.3 and 4.4

Weighting 80%

Written Report: 3,500 words maximum

Scenario

Students are required to develop a research proposal in report format of maximum

3,500wordsfor the Palm Trees Boutique Hotel focussing on specified areas of

technology.

The Palm Trees Boutique Hotel is a premium hotel located in the Maldives. It has

followed the concept of combining sea, sand and sun for its operations since its launch

five years ago.

Due to its reputation for excellent customer service, beautifully landscaped tropical

gardens and the promise of a perfect stay for its guests, Palm Trees Boutique Hotel has

become a major tourist destination.

One of the major drawbacks of the hotel is not having a strong online presence or an

online reservation system to attract more international guests and corporate clients. It is

also noted that competitors use management information systems for decision making

which is not in use here.

The management is considering the adoption of new technological developments to

solve the issues facing the hotel and as marketing manager you are required to develop

a research proposal. The research report you produce is to recommend strategies the

hotel should use to resolve the problem of lack of use of technology.

Outline

The research proposal should include the following details;

Research problem

Rationale for the research

Research objectives

Research questions

Primary and secondary research methods (the chosen research techniques

should be justified by evaluating them in terms of the advantages and

disadvantages, appropriateness to the research problem, effectiveness etc.)


10/38

10

Sampling methods

Qualitative and quantitative research methodologies

How to analyse collected data/research findings

Conclusions and recommendations

The research proposal should address the following areas of technology;

Use of Management Information Systems to support decision making

Use of online reservation systems

Launching an official website for the hotel with interactive features

Online marketing activities e.g. presence in social networks, direct mail

campaigns

Each area mentioned above should include analysis, justification and should berelevant to the research problem. Any research undertaken should be appended to this

assignment.

All theories, concepts, models and industry examples must be appropriately referenced

using the Harvard System style.


11/38

11

Task 2

Learning Outcome 2 and 3

Assessment Criteria: 2.1, 2.2, 2.3, 3.1, 3.2 and 3.3

Weighting 20%Written Report: 1,000 words

Students are required to explain the different financial and non-financial decision

making models that can be used to analyse the investment decision related to the

problem of lack of use of technology by Palm Trees Boutique Hotel. NB: calculations

and supporting figures are not needed for this question

Outline

The following areas should be addressed in writing the answer;

Financial decision making models;

o Appropriate investment appraisal techniques

o Appropriate management accounting techniques like break even analysis,

budgets, variance and ratios

The selected models should be justified by showing appropriateness,

advantages and disadvantages.

Non-financial decision making models;

o Identify appropriate models and justify the selection by pointing out the

suitability, advantages and disadvantages.

As task 2 constitutes 20% of the assessment for this unit, a brief explanation with the

correct justification is sufficient for this task.


12/38

12

Decision Making for Hospitality and Tourism Managers - Assignment Mark Sheet

Name: CTH number:


Allocated

Internal Marking CTHModerated

/ FinalMark

Firstmarker

InternalModerator/

SecondMarker

AgreedMark

Task 1:

Written

Report

(Maximum

3,500

words)

Develop a

research

report

Secondary research

Identification and

explanation of the;

o Research problem

o Rationale for the

research including

research objectives

and questions

o Primary and

secondary research

methods

o Sampling methods

o Qualitative and

quantitative research

methodologies

o Methods of analysis

of collected

data/research findings

Conclusions and

recommendations

15

5

10

10

5

10

10

15

Task 1 Total: Marks 80

Task 2:

Written report

(Maximum1000 words).

Explain

financial and

non-financial

decision

making

models

Financial decision making

models

Non-financial decision

making models

10

10

Task 2 Total Marks 20

Total Mark for Assignment

(Task 1 & 2) 100


13/38

13



Signed:Name:Date:.


Signed:Name:Date: .


Signed:Name:Date:.


14/38

14

3. Assignment - Emerging Issues in the Tourism Industry

Task 1

Learning Outcome 1Assessment Criteria: 1.1 and 1.2Weighting 50%Written Report: 2,500 words maximum

Students are required to produce a report of maximum of 2,500 words that criticallyevaluates trends in areas of urban and cultural tourism in a selected tourist destination.

Outline

Students should include a brief introduction to the chosen tourist destination in terms ofhistory, current tourist attraction points, nature of customers, size of the market etc. Itshould be noted that secondary research related to the chosen destination is sufficientin order to complete this assignment.

As part of their analysis students should evaluate the merits and demerits implied bythe trends in both urban and cultural tourism. The following areas have to be discussedas appropriate;

Resort cities/historical cities

Rejuvenated cities

History and art,

Sporting events,

Religions, festivals, values and lifestyles

Students should use appropriate theories, models and concepts to analyse andevaluate the above issues. Students should recommend trends the selected touristdestination can capitalise on to create a competitive advantage. All recommendationsshould be justified based on the analysis they have carried out.

The secondary research undertaken should be appended to this assignment.

All theories, concepts, models and industry examples must be appropriately referencedusing the Harvard System.


15/38

15

Task 2

Learning Outcome 2

Assessment Criteria: 2.2

Weighting 50%Written Report: 2,500 words maximum

Students are required to prepare a 2,500 word report on issues related to developingeco and nature tourist for a selected tourism destination.

Outline

Students should include a brief introduction to the chosen tourist destination in terms ofhistory, current tourist attraction points, nature of customers, size of the market etc. Itshould be noted that secondary research related to the chosen destination is sufficientin order to complete this assignment.

As part of their analysis students should evaluate the impact of the issues identified ondifferent aspects of the business like; the future growth opportunities, tourist attraction,financial stability and employees. The following areas should be analysed in the report;

Issues related to planning e.g. mismanagement of resources

Environmental concerns

Fund availability

Employee attraction and retention

Awareness amongst tourists

Political and economic factors

Students should use appropriate theories, models and concepts to analyse andevaluate the above issues. Students should make brief recommendations as to how theidentified issues can be dealt with. All recommendations should be justified based onthe analysis they have carried out.




16/38

16

Emerging Issues in the Tourism Industry - Assignment Mark Sheet

Name: CTH number:


Allocated


/ FinalMark

Firstmarker

InternalModerator/

SecondMarker

AgreedMark

Task 1:WrittenReport(Maximum2,500 words).Criticallyevaluatestrends inareas ofurban andculturaltourism

Secondary Research

Analysis of trends in;

Urban tourism

Cultural tourism



10

15

15

10

Task 1 Total: Marks

50

Task 2:Written

Report(Maximum2,500 words).Criticallyevaluatesissuesrelated to thedevelopmentof eco andnaturetourism

Secondary Research

Identification andanalysis of at least fivesignificant issues



10

15

15

10

Task 2 Total Marks

50

Total Marks forAssignment (Tasks 1 & 2)

100


17/38

17



Signed:Name:Date:.


Signed:Name:Date:.


Signed:Name:Date:.


18/38

18

4. AssignmentHospitality Operations Management

Task 1

Learning Outcome 1, 2 and 3

Assessment Criteria: 1.1, 1.2, 1.3, 1.4, 2.1, 2.3, 3.2 and 3.3Weighting 80%Written Report: 3000 words

Students are required to select an organisation in the Hospitality Industry and discusshow management addresses the following areas of Hospitality Operations:

Existing and potential environmental issues of the organisation

How procurement systems ensure the purchase of environmentally soundproducts, services and equipment to add value to the organisations goodwill andto increase customer satisfaction

Outline

Students are required to conduct relevant and adequate primary and/or secondaryresearch on different environmental impacts. The student should therefore be able tovisit the selected organisation in relation to their selected organisation in the HospitalityIndustry.

The following areas should be evaluated in detail supported by examples quoted fromthe selected organisation;

Environmental issues and challenges affecting the organisations operations

Any health and safety issues caused by those issues

Sustainable environmental practices and policies adopted by the management tomitigate the impact from the identified issues

Effects on stakeholders and their reaction

Ethical implications

Factors affecting selection of food and beverage products, equipment andservice delivery

Environmentally sustainable procurement procedures (including duties andresponsibilities of procurement managers, criteria for selecting suppliers, stockcontrol methods, quality control in purchasing etc.)

The analysis should be concluded with detailed and well justified recommendationsbased on your subject and practical knowledge. Relevant examples can also bequoted.

The secondary research undertaken should be appended to this assignment. Alltheories, concepts, models and industry examples must be appropriately referencedusing the Harvard System style.


19/38


20/38

20

Hospitality Operations Management - Assignment Mark SheetName: CTH number:


Allocated


/ Final

MarkFirst

markerInternal

Moderator/SecondMarker

AgreedMark

Task 1:Written Report(Maximum3000 words).Detaileddiscussion onenvironmentalobligations andenvironmentallysustainableprocurementsystems

Secondary Research

Evaluation of;

Environmentalissues of theorganisation andstrategies adoptedto mitigate itsimpacts

Environmentallysustainableprocurementprocedures andsystems used



15

15

15

20

15


Task 2:Presentation(10-minutepresentation,followed by 5minutes of

questions) onhow technologyis used toincreaseserviceeffectiveness

Evaluation of;o Current technological

trendso Operational areas in

which technology is

usedo Increase of service

quality due to use oftechnology

Students should clearlyexplain and justify therecommendations andconclusions made

5

5

5

5


Total Mark forAssignment (Task 1 & 2) 100


21/38


22/38

22

5. Assignment - Managing Events for Hospitality and Tourism

Task 1

Learning Outcome 1 and 2Assessment Criteria: 1.1, 1.2 and 2.1Weighting 80%Written Report: 3,000 words maximum

Students are required to produce a 3,000 word report that critically evaluates a recentevent of their choice related to the hospitality or tourism industry.

Outline

Students should include a brief introduction to the event they are researching in termsof the purpose, size, participants, services, activities etc. It is envisaged that studentswill only need to carry out secondary research into their chosen organisation in order tocomplete this assignment.

As part of their analysis candidates should evaluate the following:

Size, nature and structure of the event applicable to the various types of event

Complexities of event management which includes issues faced and risksinvolved in terms of aspects such as staffing, regulatory impacts, reputation, and

dynamic nature of the business environmentIdentify and evaluate the event management process that describes in detailactivities related to pre, real time and post event situations

Students should use appropriate theories, models and concepts to analyse andevaluate the above areas.

Students should then recommend strategies that can be adopted by the selectedorganisation to increase the effectiveness of their event management practices. Allrecommendations should be justified drawing on the analysis they have carried out.




23/38

23

Task 2

Learning Outcome 2Assessment Criteria: 2.3Weighting 20%Individual presentation with handouts (1,000 words maximum) and speakersnotes

The task is to identify how the service quality dimensions have been reflected inconducting the event discussed in Task 1. Students are required to prepare and carryout a 10-minute presentation, followed by 5 minutes of questions.

Outline

Students should identify how the service quality dimensions of reliability, responsiveness,assurance, empathy and tangibles were incorporated into the event and make appropriaterecommendations on how the effectiveness could have been further improved.

The students presentation should address the specified assessment criteria andstudents should ensure that they demonstrate that they have achieved the outcomesstated.

Students should prepare a supporting handout in which they summarise the key pointsof their presentation; this handout should not exceed 1,000 words. Students should alsoprovide copies of their presentation slides and accompanying speaker notes whensubmitting this assignment.


24/38

24

Managing Events for Hospitality and Tourism - Assignment Mark SheetName: CTH number:


Allocated


/ FinalMark

Firstmarker

InternalModerator/

SecondMarker

AgreedMark

Task 1:

WrittenReport(Maximum3,000words).Criticallyevaluate arecent eventrelated tothehospitalityand tourismindustry

Secondary Research

Candidates shouldidentify;o Size, nature, structure,

typologyo

Complexities of eventmanagement (issues andrisks)

o Event managementprocess: pre, real timeand post events activities



15

10

10

10

20

15

Task 1 Total: Marks 80Task 2:

Presentation(10-minutepresentation,followed by5 minutes ofquestions)on theservice

qualitydimensions

The presentation should include:a discussion of activities andtactics used by the event toportray service qualitydimensions of reliability,responsiveness, assurance,empathy and tangibles.

Students should explain and

justify how they reached theirrecommendations and clearlyexplain how therecommendations will assist theevent in increasing itseffectiveness.

10

10


Total Mark for Assignment(Tasks 1 & 2)

100


25/38

25



Signed:Name:Date:.


Signed:Name:Date:.


Signed:Name:Date:.


26/38

26

6. Assignment - Marketing Strategies for Hospitality and Tourism

Task 1

Learning Outcome 1 and 2Assessment Criteria: 1.1, 1.2 and 2.1Weighting 80%Written Report: 3,000 words maximum

Students are required to produce a 3,000 word report that critically evaluates themarketing strategies and public relations tactics of a hospitality or tourism organisationof their choice.

Outline

Students should include a brief introduction to the organisation they have selected interms of the size, customers, services, products and future plans. It is envisaged thatstudents will only need to carry out secondary research into their chosen organisation inorder to complete this assignment.

The analysis should include the following:

Brief explanation on the extended marketing mix elements relevant to theorganisation

The strategies used by the organisation to attract customers, build customerloyalty, measure customer satisfaction and create customer value

The brand identity and strategies used to build the brandThe effects of social and ethical marketing in branding and relationshipmarketing

Public relations activities used to build strategic relationships with its variousstakeholders

Students should use appropriate theories, models and concepts to analyse andevaluate the above areas.

Students should then recommend strategies that can be adopted by the selectedorganisation to increase the effectiveness of marketing activities. All recommendations

should be justified drawing on the analysis they have carried out.




27/38

27

Task 2

Learning Outcome 1 and 2Assessment Criteria: 1.3 and 2.1Weighting 20%

Individual Presentation with handouts (1,000 words maximum) and speakersnotes

The task is to identify how PR activities and technology are used for marketing activitiesin the organisation selected in Task 1. Students are required to prepare and carry out a10-minute presentation, followed by 5 minutes of questions

Outline

Students should identify how PR activities and technology are used to enhance theeffectiveness of the marketing strategies of the organisation. The student should alsomake recommendations on improvements to the existing PR tactics and technologyusage.

The students presentation should address the above assessment criteria and studentsshould ensure that they demonstrate that they have achieved the outcomes stated.

Students should prepare a supporting handout in which they summarise the key pointsof their presentation; this handout should not exceed 1,000 words maximum. Students

should also provide copies of their presentation slides and accompanying speakernotes when submitting this assignment.


28/38

28

Marketing strategies for Hospitality and Tourism - Assignment Mark SheetName: CTH number:


Allocated


/ Final

MarkFirst

markerInternal

Moderator/SecondMarker

AgreedMark

Task 1:

WrittenReport(Maximum3,000words).Critically

evaluatemarketingstrategiesand PRtactics

Secondary Research

Candidates should identifyand analyse;o The extended marketing

mix elementso Brand identity and

branding strategieso Customer relationship

marketing strategiesused

o PR activities



15

5

5

1010

20

15


Task 2:

Presentation(10-minutepresentation,followed by5 minutes ofquestions)on PRactivities andtechnologyuse

The presentation should include;

PR activities and itscontribution to marketing

Technology and its use inmarketing activities

Students should explain, andjustify, how they reached theirrecommendations and clearlyexplain how therecommendations will assist theimprovement of marketingstrategies.

5

5

10



100


29/38

29



Signed:Name:Date:.


Signed:Name:Date:.


Signed:Name:Date:.


30/38

30

7. AssignmentThe Strategic Impact of the Business Environment

Task 1

Learning Outcome 2Assessment Criteria: 2.1, 2.2 and 2.3Weighting 80%Written Report: 3,000 words maximum

Students are required to produce a 3,000 word report that critically evaluates the microand macro environments of a hospitality or tourism organisation of their choice.

Outline

Students should include a brief introduction to the organisation they are researching interms of the size, customers, products, staffing and services. It should be noted thatstudents can use primary and/or secondary research as appropriate to complete thisassignment.

As part of their analysis students should evaluate the following:

Micro environmento Analysis of key stakeholders such as suppliers, public, intermediaries,

customerso Analysis of the organisational culture through models such as McKinseys

7Ss

Macro environment usingo PESTEL analysiso Porters Five Forces Analysis

SWOT analysis for the selected organisation

Students must use other appropriate theories, models and concepts to analyse andevaluate the above areas. The students should then make appropriaterecommendations with regard to the environmental analysis conducted. Allrecommendations should be justified drawing on the analysis they have carried out.




31/38

31

Task 2

Learning Outcome 1Assessment Criteria: 1.1Weighting 20%

Individual Presentation with handouts (1,000 words maximum) and speakersnotes

Using the analysis carried in Task 1 above, identify business environmental issues thathave an impact on the current and future business operations of the same organisation.Students are required to prepare and carry out a 10-minute presentation, followed by 5minutes of questions.

Outline

The presentation should include a discussion of the issues faced by the organisationdue to the dynamic nature of its business environment. Students should explain, andjustify, how the organisation can mitigate the impact from these issues.

The studentspresentation should address the above assessment criteria and studentsshould ensure that they demonstrate that they have achieved the outcomes stated.

Students should prepare a supporting handout in which they summarise the key pointsof their presentation; this handout should not exceed 1,000 words. Students shouldalso present their presentation slides and accompanying speaker notes when

submitting this assignment.


32/38

32

The Strategic Impact of the Business Environment - Assignment Mark SheetName: CTH number:


Allocated


/ FinalMark

Firstmarker

InternalModerator/

SecondMarker

AgreedMark

Task 1:

WrittenReport(Maximum3,000words).

Criticallyevaluates themicro andmacroenvironments

Secondary Research

The following should beincluded;

Macro environmentalanalysis usingappropriate models

Micro environmentalanalysis usingrelevant models

SWOT analysis



15

10

10

10

20

15


Task 2:

Presentation(10-minutepresentation,followed by 5minutes ofquestions) onthe issuesfaced by theorganisation

due to itsbusinessenvironment

The presentation shouldinclude;

The identification of issuesfaced by the organisation asa result of its businessenvironment

Students should explain, andjustify, how they reached theirrecommendations on how toreduce the impact from the

issues identified and clearlyexplain how therecommendations will assist theorganisation in solving theidentified issues.

10

10


Total Marks forAssignment(Tasks 1 & 2)

100


33/38

33



Signed:Name:Date:.


Signed:Name:Date:.


Signed:Name:Date:.


34/38

34

8. Assignment - Strategic Management for Hospitality and Tourism

Task 1

Learning Outcome 2, 3, and 4Assessment Criteria: 2.1, 3.1, 3.2, 4.3Weighting 80%Written Report: 3,000 words

Students are required to produce a 3,000 word report that critically evaluates thestrategic management in a hospitality or tourism organisation of their choice.

Outline

Students should include a brief introduction to the organisation they are researching interms of the size, customers, products, services and staffing. It is envisaged thatstudents will only need to carry out secondary research into their chosen organisation inorder to complete this assignment.

As part of their analysis students should prepare a critical evaluation of the following:

The external factors (macro and micro) impacting upon the organisation

The internal factors impacting upon the organisation

The competitive position held by the organisation in the market/s in which itoperates

The alignment of the companys strategy with external pressures

Students should use appropriate theories, models and concepts to analyse andevaluate the above issues.

Students should then recommend strategic options available to the companyresponding to the environmental analysis that offers the organisation a competitiveadvantage. All recommendations should be justified drawing on the analysis they havecarried out.

The secondary research undertaken should be appended to this assignment. Whererelevant, examples can also be quoted



35/38

35

Task 2

Learning Outcome 1

Assessment Criteria: 1.1Weighting 20%Individual Presentation with handouts (1,000 words maximum) and speakersnotes

The task is to prepare an explanation of how the company identified in task 1 identifiestheir goals and values. Students are required to prepare and carry out a 10-minutepresentation, followed by 5 minutes of questions

Outline

The presentation should include a discussion of the process that the company uses toidentify the goals and values of the organisation and review whether they seemappropriate. Students should explain, and justify, how they reached theirrecommendations and clearly explain how the recommendations will assist theorganisation with clarity of direction.

The students presentation should address the above assessment criteria and Studentsshould ensure that they demonstrate that they have achieved the outcomes stated.

Students should prepare a supporting handout in which they summarise the key points

of their presentation; this handout should not exceed 1,000 words. Students should alsoprovide copies of their presentation slides and accompanying speaker notes whensubmitting this assignment.


36/38

36

Strategic Management for Hospitality and Tourism - Assignment Mark Sheet

Name: CTH number:

Task Activity No. ofMarksAllocated

Internal Marking CTHModerated/ FinalMark

Firstmarker

InternalModerator/

SecondMarker

AgreedMark

Task 1:WrittenReport(Maximum3,000 words).Criticallyevaluate theStrategicManagementof ahospitality ortourismorganisationof theirchoice.

Secondary Research

Students should provide acritical evaluation of the following

o The external factors

(macro and micro)impacting upon theorganisation

o The internal factorsimpacting upon theorganisation

o The competitive positionheld by the organisationin the market/s in which itoperates

o The alignment of thecompanys strategy with

external pressures

Use and application of theoriesand concepts


15

5

5

10

10

20

15



37/38

37

Name: CTH number:

Task 2:Presentation

(10-minutepresentation,followed by 5minutes ofquestions) onthe goals andvaluesprocessadopted bytheorganisationin task 1.

The presentation shouldinclude a discussion of the

process that the companyuses to identify the goalsand values of theorganisation and reviewwhether they seemappropriate.

Students should explain,and justify, how theyreached theirrecommendations andclearly explain how the

recommendations will assistthe organisation with clarityof direction.

10

10



100


38/38



Signed:Name:Date:.


Signed:Name:Date:.


Si d N D t

level 6 assessment handbook 29.4.2013.pdf

Documents