leverage strategies nigel flanagan senior organiser strategic campaigning organising resources...
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Leverage Strategies
Nigel FlanaganSenior Organiser
Strategic Campaigning Organising Resources TrainingUNI GLOBAL UNION
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What is leverage?
The exertion of force by means of a lever
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Context •You have a campaign goal•Bargaining is not achieving that
goal•Maybe you lack industrial
strength•You are looking to mobilise the
work force•You want to escalate pressure
on the decision makers
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What kind of leverage?
• Media campaigns• Customer campaigns• Community campaigns• Shareholder campaigns (capital strategies)
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What is your strategy?
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Leverage?
Only after we have built our organisation using issue based organising
Why?
Does not gain us any members or improve our organisationAlerts employers to our presenceMay resolve the issue before we are ready
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Leverage Campaign Mapping
7
Employer
PoliticiansSuppliersVendors
Competitors
Customers Service users
OwnersShareholders
Directors
Civil SocietyMediaWorkers
UnionsFinancial
Institutions
ParentCompany
Subsidiaries
MiddleManagement
Govt &Regulators
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Schiphol Airport, Amsterdam
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Kenya – Guarding Wealth, Living in Poverty
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Finally
Make your struggle a community concern NOT a union/management conflict
Organise to Win 10