leveraging 'big data' to drive innovation
DESCRIPTION
Manufacturers today are facing a myriad of challenges. The explosion of ‘big data’ - which includes a flood of data input devices and a host of new types of information and information relationships - represents a tremendous challenge.The innovation paradigm is shifting, and to compete, organizations need to fully leverage this ‘big data’ throughout the product development process. During this replay, Ken Klapproth, Invention Machine's VP of Product Marketing, takes a look at: Are all these data points ‘noise’ or can companies use this information as a strategic advantage in understanding community wants, desires, and sentiments? How can engineers and scientists tap into knowledge housed in corporate email systems, PDM and PLM systems, shared drives and more? How can companies’ accelerate innovation workers’ access to relevant knowledge inside and outside the organization and, in turn, accelerate innovation? And much more!TRANSCRIPT
![Page 1: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/1.jpg)
1
Leveraging Big Data to Drive Innovation
December 14, 2011
Ken Klapproth,
Vice President, Product Marketing
![Page 2: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/2.jpg)
Agenda
Innovation
Opportunity
DOT 2:
Social
Media
DOT 3:
Blogs &
Forums
DOT 4:
Search
DOT 1:
Data
Explosion + + +
![Page 3: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/3.jpg)
THE MAIN EVENT
![Page 4: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/4.jpg)
“…” TWITTER HASHTAG: #BigDataToInnovate
![Page 5: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/5.jpg)
“Again, you can't
connect the dots
looking forward;
you can only connect
them looking
backwards.”
![Page 6: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/6.jpg)
Dot 1: Data Explosion
TWITTER HASHTAG: #BigDataToInnovate
![Page 7: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/7.jpg)
INFORMATION OVERLOAD
![Page 8: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/8.jpg)
8
![Page 9: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/9.jpg)
9
Storing
1.8 ZB of
information would take:
![Page 10: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/10.jpg)
Source: Symantec 2010 State of the Data
Center Global Data, January 2010
Terabytes
Only 388 Petabytes
(12.1M iPads)
Average amount
of storage per
company
![Page 11: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/11.jpg)
Source: IDC’s Top 10 Enterprise Server Predictions for 2011 (IDC #226698)
webcast, January 25, 2011
IDC predicts that between 1009 and 2020 digital data
will grow 44 times to 35ZB, basically a growth of .8ZB
in 2009 to 35ZB in 2020 for a CAGR of 44.99
TWITTER HASHTAG: #BigDataToInnovate
![Page 12: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/12.jpg)
:Dot 2 Social Media
TWITTER HASHTAG: #BigDataToInnovate
![Page 13: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/13.jpg)
TWITTER HASHTAG: #BigDataToInnovate
![Page 14: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/14.jpg)
TWITTER HASHTAG: #BigDataToInnovate
![Page 15: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/15.jpg)
f
Source: Comscore, February 2011
1 out of every 8 minutes online is spent on Facebook
TWITTER HASHTAG: #BigDataToInnovate
![Page 16: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/16.jpg)
Source: Blogher, April2011
93% of US adult Internet users are on Facebook
164M US
Internet
Users
152M US
Users
TWITTER HASHTAG: #BigDataToInnovate
![Page 17: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/17.jpg)
Facebook overtaking Google and Yahoo in time spent online
Source: Comscore, August 2011
TWITTER HASHTAG: #BigDataToInnovate
![Page 18: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/18.jpg)
Facebook now preferred way of sharing, second to email…
Source: Chadwick Martin Bailey, September 2010 … for now!
TWITTER HASHTAG: #BigDataToInnovate
![Page 19: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/19.jpg)
Social media puts web email on the decline
Source: Comscore, December 2010
% Change December 2009 – December 2010
TWITTER HASHTAG: #BigDataToInnovate
![Page 20: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/20.jpg)
Dot 3: Blogs/Forums
TWITTER HASHTAG: #BigDataToInnovate
![Page 21: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/21.jpg)
There are 152,000,000 blogs on the Internet
Source: UM, October 2010
TWITTER HASHTAG: #BigDataToInnovate
![Page 22: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/22.jpg)
US Internet users: 3x time on blogs/social than email
Source: The Nielsen Company, November 2010
TWITTER HASHTAG: #BigDataToInnovate
![Page 23: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/23.jpg)
Source: UM, October 2010
Global population of blog readers keeps growing
% Daily Internet Users Who Read Blogs
TWITTER HASHTAG: #BigDataToInnovate
![Page 24: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/24.jpg)
Source: eMarketer, August 2011
There are 31% more bloggers today than three years ago
Internet Users Updating Blogs at Least Monthly (millions)
![Page 25: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/25.jpg)
Has the amount of
information exceeded it’s
usefulness or is it simply
the way we search?
![Page 26: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/26.jpg)
:Dot 4 Search
TWITTER HASHTAG: #BigDataToInnovate
![Page 27: Leveraging 'Big Data' to Drive Innovation](https://reader033.vdocument.in/reader033/viewer/2022052321/55501b4bb4c90535638b515e/html5/thumbnails/27.jpg)
Please click here to access the
remainder of the presentation,
as well as the on-demand replay
of the webinar:
http://InventionMachine.com/webcast-replay-
leveraging-big-data-to-drive-innovation