leveraging hubspot enterprise to grow your agency
DESCRIPTION
Leveraging HubSpot Enterprise to Grow Your Agency. HubSpot as an Email Service Provider (ESP) For Behavior Based Lead Nurturing. Peter Caputa Date: 12-28-2011 # VARFormable. Agenda. Advanced Lead Nurturing Review HubSpot as an Email Service Provider for Behavior Based Lead Nurturing - PowerPoint PPT PresentationTRANSCRIPT
Leveraging HubSpot Enterprise to Grow Your Agency
Peter CaputaDate: 12-28-2011#VARFormable
HubSpot as an Email Service Provider (ESP) For Behavior Based Lead Nurturing
Agenda
• Advanced Lead Nurturing Review• HubSpot as an Email Service Provider
for Behavior Based Lead Nurturing• Getting Help & What’s Next
ADVANCED LEAD NURTURING
Previous Session
http://www.hubspot.tv/hubspot-partners/bid/103368/HubSpot-Enterprise-Training-Advanced-Lead-Nurturing
What is Advanced Lead Nurturing?
Allows a company to Increase lead to customer conversion rates and shorten sales cycles by nurturing leads based on the lead’s behavior – as exhibited on the website, social media, email, mobile application, support system, billing system, crm, etc - by providing content corresponding to the leads’ interests and buying stage.
HUBSPOT AS AN EMAIL SERVICE PROVIDER
Draft an Automated Email
Create the Email
Write the Email
Preview
Send a Test Email to Yourself
Save the Email
Go to Advanced Marketing Automation
Choose HubSpot as the “Send” ESP
Choose the Correct Drafted Email
YOUR HOMEWORK
Homework1. Get Some Events Setup 2. Build Some Draft Emails3. Blog about it.
QUESTIONS?
Use the Forums
• We’ll post updates and to-do’s. • You should respond when you do
something, or when you get stuck.
• If you have product setup questions, call support. 888 HubSpot
See You Next Wednesday