1. Leveraging the Crowd for SEO
SMX Advanced
June 8, 2011
Natala Menezes
Sr Product Manager
Amazon Mechanical Turk

2. What is Crowdsourcing? Distributed problem solving
Mechanical Turk makes crowdsourcing easy.

3. Mechanical Turk is a marketplace for work.
Mechanical Turk gives businesses and developers access to an on-demand, scalable workforce.
Flexibility: Scale your workforce up and down quickly
Accuracy: Get high quality, efficient and cost effective results.
Price: Pay only when you are satisfied with the results.
Speed: Start receiving results in minutes

4. How it works
Micro payments through Amazon Flexible Payments
Huge workforce: Over 500,000 Workers, 190 countries
Platform can handle millions of tasks, via Web or API

5. Business Use Cases
Categorization
Classification
Tagging
Sentiment Analysis
Data Management
Data Verification
Data Entry & Collection
Data De-duplication
Algorithm Training
Content & Media
Moderate Photos & Content
Content Creation & Editing
Transcription
Business Services
Search Relevancy
Product Usability Testing
Research

6. Search Experts