leveraging profits through social media connections
DESCRIPTION
Affiliates using social media for advertising alone are missing most of the profits.Experience level: Intermediate, AdvancedTarget audience: Affiliates/PublishersNiche/vertical: TwitterWarren Whitlock, Publisher, BestSellerAuthors.com (Twitter @WarrenWhitlock)TRANSCRIPT
Affiliate Summit East 2010
Social Media Profits:How to Make Attract Customers That Beg To Buy
Warren WhitlockMarketing Strategist, BestSellerAuthors.com
Session Objectives
• Make Every Person In The Room An Expert• Show You How To Profit With Your Expertise Or Idea• Give You A Step By Step Empire Building System To
Create Wealth, Achieve Your Goals and Have a Whole Lot More Fun
@WarrenWhitlockBestSellerAuthors.com
If you can tell the difference between work and play, you aren’t doing
one of them right
@WarrenWhitlockBestSellerAuthors.com
The Internet speeds up real life relationships. Social media will accelerate your business
beyond anything you have imagined possible.
@WarrenWhitlockBestSellerAuthors.com
You can get anything you want out of life
if you just help enough other
people get what they want
Zig Ziglar
@WarrenWhitlockBestSellerAuthors.com
Law of Reciprocity
• Cialdini researched sales organizations and cults to discover 6 laws of Influence
Learn more at: Yes50book.com
@WarrenWhitlockBestSellerAuthors.com
Why People Will Buy From You
They Know YouThey Like YouThey Trust You
@WarrenWhitlockBestSellerAuthors.com
How to be Attractive
Watch This 16 Minute Movie at Validation.TV
Media is the Growth Market
We Have Been Programmed To Treat Books and Authors With
Reverence and Respect
Tweeting the Twitter Book• Our network helped us
write the book• Promotion started
before we started writing the book
• NO RULES!
TwitterHandbook.com
Hack The Publishing Business
• 750,000 manuscripts• 197,000 books per year• 400 new books released EVERY DAY• Most books never sold in bookstores• 40% of wholesale order RETURNED• Average: about 500 sold– EVER• No leads generated @WarrenWhitlock
BestSellerAuthors.com
@WarrenWhitlockBestSellerAuthors.com
A Better (Internet) Way To Sell Books
Control the Distribution Retain All Rights Use Bookstores on Your Terms Get the Maximum Publicity Make Your Book Your Lead Generator Include Tie-Ins to Your Other Products
@WarrenWhitlockBestSellerAuthors.com
Expert’s Profit Pyramind
One on One
Group
Mass Market
Matt Bacak#1 on Amazon.com#1 on Barnes&Nobles
“Book leads are worth 3-10 times as much as other leads”
Has A System To Process Leads
Best Seller = Better Leads Matt Tripled This Part Of His
Business In Only ONE MONTH
@WarrenWhitlockBestSellerAuthors.com
Easy Ways to Create Info Products
• Answer The Basic Questions• Model Successful Books• Interview Other Experts• Get Co-Authors to Write• Record Teleseminar Series• Public Domain Works• Hire a Ghost Writers @WarrenWhitlock
BestSellerAuthors.com
Multiple Streams of Income Leverage From Your Expertise
• Sell More Products• New Business Leads• Sell Others Products• Mentoring and Group Coaching• Public Speaking• Media Appearances• Joint Ventures @WarrenWhitlock
BestSellerAuthors.com
How To Add Expert Revenue• Choose Your Web Persona• Announce it To the World• Make Sure You Know Where You Stand• Develop a Social Media Presence• Convert the Leads You Attract
@WarrenWhitlockBestSellerAuthors.com