leveraging social media in credit unions
TRANSCRIPT
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March 19, 2009
How Credit Unions Can Leverage the Power of Social MediaMatt Davis
Saturday, February 28, 2009
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Who Am I?
✤ Director of Public Relations
✤ Members CU ($208 Million)
✤ Winston-Salem, NC
✤ Credit Union Warrior
Saturday, February 28, 2009
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Where Can You Find Me?
Saturday, February 28, 2009
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Where Can You Find Me?✤ Credit Union Warrior Blog
✤ MySpace.com
✤ Facebook.com
✤ Twitter.com
✤ Flickr.com
✤ LinkedIn.com
✤ Vimeo.com
Saturday, February 28, 2009
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Where Can You Find Me?
Saturday, February 28, 2009
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Where Can You Find Me?✤ OpenSourceCU.com
✤ Filene.org
✤ Banktastic.com
✤ WhatAreYouSavingFor.com
✤ EverythingCU.com
✤ 12Seconds.com
✤ Blah, Blah, Freakin’ Blah
Saturday, February 28, 2009
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Web2.0 Has Changed...
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Web2.0 Has Changed...
✤ ...how we spend our time
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Web2.0 Has Changed...
✤ ...how we spend our time
✤ ...how we get our news
Saturday, February 28, 2009
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Web2.0 Has Changed...
✤ ...how we spend our time
✤ ...how we get our news
✤ ...how we filter that news
Saturday, February 28, 2009
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Web2.0 Has Changed...
✤ ...how we spend our time
✤ ...how we get our news
✤ ...how we filter that news
✤ ...how we research companies
Saturday, February 28, 2009
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Web2.0 Has Changed...
✤ ...how we spend our time
✤ ...how we get our news
✤ ...how we filter that news
✤ ...how we research companies
✤ ...how we make purchase decisions
Saturday, February 28, 2009
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Web2.0 Has Changed...
✤ ...how we spend our time
✤ ...how we get our news
✤ ...how we filter that news
✤ ...how we research companies
✤ ...how we make purchase decisions
✤ ...how we connect with others
Saturday, February 28, 2009
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Sequel > The Original
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Sequel > The Original
Saturday, February 28, 2009
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Sequel > The Original
Saturday, February 28, 2009
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Sequel > The Original
Saturday, February 28, 2009
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Sequel > The Original
Saturday, February 28, 2009
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Sequel > The Original
Saturday, February 28, 2009
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Trends in Media
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Trends in Media
Saturday, February 28, 2009
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Trends in Media
Saturday, February 28, 2009
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Trends in Media
Saturday, February 28, 2009
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Trends in Media
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Where have they gone?
Saturday, February 28, 2009
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Mentions
Mentions of Blogs and Bloggers in 20Top National Magazines and Newspapers
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2004 2005 2006 2007 20080
3,750
7,500
11,250
15,000
795
2,179
5,591
9,903
13,066
Mentions
Mentions of Blogs and Bloggers in 20Top National Magazines and Newspapers
Saturday, February 28, 2009
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Top Websites in the U.S.
*Alexa.com Feb. 2009*Alexa.com Feb. 2009Saturday, February 28, 2009
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Top Websites in the U.S.
1. Google2. Yahoo!3. YouTube4. MySpace5. Facebook6. Windows Live7. Microsoft Network (MSN)8. Wikipedia9. EBay
10. Craigslist.org11. AOL12. Blogger.com18. Flickr25. WordPress.com26. New York Times43. Wal-Mart76. Bank of America99. USA Today
*Alexa.com Feb. 2009*Alexa.com Feb. 2009Saturday, February 28, 2009
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Top Websites in the U.S.
1. Google2. Yahoo!3. YouTube4. MySpace5. Facebook6. Windows Live7. Microsoft Network (MSN)8. Wikipedia9. EBay
10. Craigslist.org11. AOL12. Blogger.com18. Flickr25. WordPress.com26. New York Times43. Wal-Mart76. Bank of America99. USA Today
*Alexa.com Feb. 2009
1. Google2. Yahoo!3. YouTube4. MySpace5. Facebook6. Windows Live7. Microsoft Network (MSN)8. Wikipedia9. EBay
10. Craigslist.org11. AOL12. Blogger.com18. Flickr25. WordPress.com26. New York Times43. Wal-Mart76. Bank of America99. USA Today
*Alexa.com Feb. 2009Saturday, February 28, 2009
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Top Websites in the U.S.
1. Google2. Yahoo!3. YouTube4. MySpace5. Facebook6. Windows Live7. Microsoft Network (MSN)8. Wikipedia9. EBay
10. Craigslist.org11. AOL12. Blogger.com18. Flickr25. WordPress.com26. New York Times43. Wal-Mart76. Bank of America99. USA Today
*Alexa.com Feb. 2009
1. Google2. Yahoo!3. YouTube4. MySpace5. Facebook6. Windows Live7. Microsoft Network (MSN)8. Wikipedia9. EBay
10. Craigslist.org11. AOL12. Blogger.com18. Flickr25. WordPress.com26. New York Times43. Wal-Mart76. Bank of America99. USA Today
*Alexa.com Feb. 2009
1. Google2. Yahoo!3. YouTube4. MySpace5. Facebook6. Windows Live7. Microsoft Network (MSN)8. Wikipedia9. EBay
10. Craigslist.org11. AOL12. Blogger.com18. Flickr25. WordPress.com26. New York Times43. Wal-Mart76. Bank of America99. USA Today
Saturday, February 28, 2009
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Sound like anyone you know?
✤ Cooperative
✤ Collaborative
✤ Transparent
✤ Participatory
✤ Democratic
✤ Utilizes many free tools
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Web2.0 Truth #1You HAVE to monitor the online discussion to protect your brand.
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Unprecedented Consumer Power
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Unprecedented Consumer Power
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Unprecedented Consumer Power
Saturday, February 28, 2009
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Unprecedented Consumer Power
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Essential Tools
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Essential Tools
✤ Google Alerts
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Essential Tools
✤ Google Alerts
✤ RSS Readers
✤ Google Reader
✤ Bloglines
✤ In-Browser Aggregators
Saturday, February 28, 2009
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Essential Tools
✤ Google Alerts
✤ RSS Readers
✤ Google Reader
✤ Bloglines
✤ In-Browser Aggregators
Saturday, February 28, 2009
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Essential Tools
✤ Google Alerts
✤ RSS Readers
✤ Google Reader
✤ Bloglines
✤ In-Browser Aggregators
Saturday, February 28, 2009
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Essential Tools
✤ Google Alerts
✤ RSS Readers
✤ Google Reader
✤ Bloglines
✤ In-Browser Aggregators
Saturday, February 28, 2009
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Web2.0 Truth #2Blogs are an effective way to showcase your brand.
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Verity CU
✤ Seattle, WA
✤ $390 million assets
✤ 26,000 members
✤ First ever F.I. blog
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Verity Credit UnionSaturday, February 28, 2009
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Verity Credit UnionSaturday, February 28, 2009
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Verity Credit UnionSaturday, February 28, 2009
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Verity Credit UnionSaturday, February 28, 2009
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Verity Credit UnionSaturday, February 28, 2009
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06/07 Accountability Report
Summary
Vancity CU
✤ Vancouver, BC
✤ $14 billion assets
✤ 400,000 members
✤ “Triple Bottom Line”
✤ People
✤ Profit
✤ Planet
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ChangeEverything.caSaturday, February 28, 2009
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ChangeEverything.caSaturday, February 28, 2009
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ChangeEverything.caSaturday, February 28, 2009
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ChangeEverything.caSaturday, February 28, 2009
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Web2.0 Truth #3Transparency is in demand. So, be transparent.
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“Ask Jack”
✤ Members CU
✤ Winston-Salem, NC
✤ $208 million assets
✤ 50,000 members
✤ Easing members’ minds
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Members Credit UnionSaturday, February 28, 2009
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Members Credit UnionSaturday, February 28, 2009
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Members Credit UnionSaturday, February 28, 2009
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Members Credit UnionSaturday, February 28, 2009
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Members Credit UnionSaturday, February 28, 2009
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Members Credit UnionSaturday, February 28, 2009
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Members Credit UnionSaturday, February 28, 2009
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The Boardcast
✤ UFirst FCU
✤ Plattsburgh, NY
✤ $22 million assets
✤ “...To provide a forum to dialogue with UFirst members on news and activities of the board, the credit union movement and the credit union world.”
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UFirst FCUSaturday, February 28, 2009
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UFirst FCUSaturday, February 28, 2009
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UFirst FCUSaturday, February 28, 2009
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Web2.0 Truth #4Members should feel like owners. Make them the stars.
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Maine State CU
✤ Augusta, ME
✤ $250 million assets
✤ 25,000 members
✤ Local and familiar
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Maine State Credit UnionSaturday, February 28, 2009
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Maine State Credit UnionSaturday, February 28, 2009
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Maine State Credit UnionSaturday, February 28, 2009
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Maine State Credit UnionSaturday, February 28, 2009
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SF Fire CU
✤ San Francisco, CA
✤ $500 million assets
✤ Public product reviews
Saturday, February 28, 2009
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San Francisco Fire CUSaturday, February 28, 2009
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San Francisco Fire CUSaturday, February 28, 2009
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San Francisco Fire CUSaturday, February 28, 2009
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San Francisco Fire CUSaturday, February 28, 2009
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Web2.0 Truth #5A social media campaign can build your brand, build community, and
increase sales.
Saturday, February 28, 2009
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What are you saving for?
✤ Members CU
✤ Winston-Salem, NC
✤ $208 million assets
✤ 50,000 members
✤ A community of savers
Saturday, February 28, 2009
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What are you saving for?Saturday, February 28, 2009
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What are you saving for?Saturday, February 28, 2009
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What are you saving for?Saturday, February 28, 2009
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What are you saving for?Saturday, February 28, 2009
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What are you saving for?Saturday, February 28, 2009
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What are you saving for?Saturday, February 28, 2009
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Young & Free
✤ Currency Marketing
✤ Common Wealth CU
✤ Texas Dow Employees CU
✤ South Carolina Federal CU
✤ Connect with the 19-25 crowd
Saturday, February 28, 2009
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Young & FreeSaturday, February 28, 2009
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Young & FreeSaturday, February 28, 2009
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Young & FreeSaturday, February 28, 2009
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Young & FreeSaturday, February 28, 2009
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Young & FreeSaturday, February 28, 2009
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Young & FreeSaturday, February 28, 2009
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Young & FreeSaturday, February 28, 2009
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Young & FreeSaturday, February 28, 2009
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Web2.0 Truth #6Social media isn’t a one-size fits all solution.
Saturday, February 28, 2009
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Key Takeaways
✤ You must monitor the online conversation
✤ There is a social media solution for every budget
✤ Transparency and authenticity are key
✤ Have fun with it
✤ A bad initiative may be more harmful than staying on the sidelines
✤ Don’t hide from negative feedback
Saturday, February 28, 2009
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Thank you.
Matt DavisDirector of Public Relations
Members Credit Unioncreditunionwarrior.blogspot.com
Saturday, February 28, 2009