leveraging the power of social media for recruiting
DESCRIPTION
Overview of transformation of recruiting and use of social mediaTRANSCRIPT
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Marshall Fenn CommunicationsAugust 28, 2011
Leveraging the Power of Social Media for
Recruiting
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Director of Operations
Managing Director
Sales Manager
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Select Clients
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Why Social Media for Recruiting?
• Recruiting activities are inherently social
• Allows employers to tell their brand story over time
• Earlier engagement = lower cost of acquisition
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Shifting Landscape
Why Social Media for Recruiting?
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Why Social Media for Recruiting?
Slide 6
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Who’s Using Social Media Today?
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Who’s Using Social Media Today?
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Who’s Using Social Media Today?
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Who’s Using Social Media Today?
Slide 10
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Social Recruiting Activity Today
Employers are already using Social Media to recruit9 out of 10
87% 55% 47%
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How Do We Use Social Media
45% of recruiters acknowledge always researching prospect’s social network presence before an interview
Slide 12
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Our Approach to Social Recruiting
• Strategic Framework
• Return on Investment
• Cross departmental engagement
• Objective-based
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Building a Social Recruiting Strategy
Slide 14
1 Information Collection
Client Competitors Audience
2 Research & Analysis
4 Social Media Strategy
3 Gap & Opportunity Identification
Communications Brand Operations Channels
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Finding Your Social Brand
• Strategy sets the direction• Position the brand where your audience can find you• Be ready for challenges:
– usage policies– risk management– escalation procedures
• Adapt and learn from your audience • Keep the conversation going
Slide 15
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Client Case Study: KPMG
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Client Case Study: KPMG
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Client Case Study:
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Why Social Recruiting?
• Brand positioning
• Competitive advantage
• Candidate Quality
• Better efficiencies
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Questions?