Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Leveraging Your Brand for Growth:

5 Pillars to Marketing Wisdom

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Know Like Trust

New Definition of Marketing

Leveraging Your Brand for Growth:5 Pillars to Marketing WisdomImage: www.sharpbrains.com

New Brain

Middle Brain

Old or Reptilian Brain

Three Parts of the Brain

Leveraging Your Brand for Growth:5 Pillars to Marketing WisdomImage: www.salesbrain.com

Six Stimuli of the Old Brain

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

WHAT IS SOCIAL MEDIA AND WHY YOU SHOULD CARE

Marketing Pillar #1: Strategy

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Demographics | Geographics | Behavioral | Psychographics

Describe Your Ideal Client

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Marketing Pillar #2 Differentiation

Steve Jobs

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Interview Your Clients

1. Why did you hire us?2. What do we do better than others?3. What could we do better?4. Do you refer us? Why? How?5. What would you Google to find us?

Ask Them…

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

How Are You Different?

• Product• Service• Market niche• Offer• Solve a problem• Unique habit• Guarantee• A way of doing business

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

#3

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Positioning is not what you do to aproduct; it is what you do to the mindof a prospect.Ries and Trout (1972)

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Positioning Statement

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Marketing Pillar #4

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Marketing Purpose Statement

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Talking Logo

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Core Marketing Message

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Marketing Pillar #5Content

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

• Blogs• Social media• Reviews• Testimonials

Content That Builds Trust

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

• White papers• Webinars• FAQs• Success stories

Content That Educates

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

The Sales Funnel

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

•Who and how •Advertising•ReferralsKnow•Website/blog•Reception•NewsletterLike•Search•Expert content•Sales presentationTrust•Webinar•Evaluation•NurturingTry•Service team•New customer kit•Finance/deliveryBuy•Post project survey•Cross selling•Quarterly eventsRepeat•Results reviews•Partner intros•Peer2peer eventsRefer

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Leveraging Your Brand for Growth:

5 Pillars to Marketing Wisdom

• Strategy• Differentiation• Positioning• Branding• Content

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

What Do You Think?