lgc relaunch presentation

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Recruitment Solutions Print & Online

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Page 1: LGC Relaunch Presentation

Recruitment SolutionsPrint & Online

Page 2: LGC Relaunch Presentation

The LGC Audience – Who are they?

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Other

Deputy/Assistant Director

Section head/team leader

Adviser/Policy Officer

Chief Executive

Director

Manager

Head of department

Subscriber

Reader

Source: Fusion Research September 2008

Page 3: LGC Relaunch Presentation

The LGC Audience – Where are they ?

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IT

Economic Development

Education & Learning

Housing

HR / Personnel

Leisure, Libraries & Culture

Environment & Regeneration

Legal services

Democratic Services

Corporate Affairs & Communication

Policy & Strategy

Finance

Chief Executive

Subscriber

Reader

88% of Chief ExecutiveSubscribers alwaysread LGC

80% of Directors alwaysread LGC

Source: Fusion Research September 2008

Page 4: LGC Relaunch Presentation

Key Stats• Dedicated audience – 50% of readers have been reading for

over 8 years

• Average reader has worked in Local Government for 19.5 years

• Average salary of £62,100 pa• On average, subscribers have been in their role for 3.5

years and fairly consistent across roles• 47% of ALL subscribers have applies for a job they’d seen

in LGC

Source: Fusion Research September 2008

Page 5: LGC Relaunch Presentation

The New LGCFOCUS: LGC will cut through the noise and distractions to identify the key issueson the horizon

OVERVIEW: LGC will present a comprehensive at-a-glance briefing of everythingLocal Government leaders need to know. No need to look anywhere else

INSIGHT: LGC will bring you the opinions and analyses of the most successful andinnovative Local Government executives and experts. No waffle, no third-handHearsay just the people who know

INFORMATION TO ACT: Not all information is useful – and not all usefulinformation is easy to find. LGC will seek out and mine the information to enableleading Local Government to make decisions that matter

A COMMITMENT TO CONTRIBUTRE: LGC stands ready to play its part in thechallenges the near future will bring. It will provide exclusive facts and data toaid decision-making and will champion its readers and their work

Page 6: LGC Relaunch Presentation

The News

• New Editor, Emma Maier

• www.lgcjobs.com re-launch in April 09

• Recruitment ad team re-organisation

• LGC magazine Re-launch September 17th

Page 7: LGC Relaunch Presentation

The New LGC Recruitment

• Exclusive or 60k + roles

• The section will be removed from the ‘General Recruitment’ section and will feature on Page 11 of the editorial section of the magazine

• The Executive Appointments section offers 1 Banner page a week and the set size is a half page (colour or mono)

• New rates to follow shortly

The New Executive Recruitment Section

Page 8: LGC Relaunch Presentation

The New LGC Recruitment

• 40- 6ok roles

• Focusing upon ‘tomorrows leaders’

• The section will remain in the traditional Recruitment location of the magazine

• The Management Appointments section offers 1 Banner page a week and 1 text teaser

The Management Appointment Section

Page 9: LGC Relaunch Presentation

New Look LGC Jobs Board

Targeted Job Emails

CVDatabase

Featured Jobs

Page 10: LGC Relaunch Presentation

The New LGC Look

Page 11: LGC Relaunch Presentation

The New LGC Team

Key Account Manager: Julia de la Harpe

•Recruitment Consultancies

•Ad Agencies

Field Sales Executive: Steve Grech

•Key Councils

Telesales Executive: Oona Knapp

•Key Councils

•New Business

Page 12: LGC Relaunch Presentation

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