lgc relaunch presentation
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Recruitment SolutionsPrint & Online
The LGC Audience – Who are they?
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Other
Deputy/Assistant Director
Section head/team leader
Adviser/Policy Officer
Chief Executive
Director
Manager
Head of department
Subscriber
Reader
Source: Fusion Research September 2008
The LGC Audience – Where are they ?
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IT
Economic Development
Education & Learning
Housing
HR / Personnel
Leisure, Libraries & Culture
Environment & Regeneration
Legal services
Democratic Services
Corporate Affairs & Communication
Policy & Strategy
Finance
Chief Executive
Subscriber
Reader
88% of Chief ExecutiveSubscribers alwaysread LGC
80% of Directors alwaysread LGC
Source: Fusion Research September 2008
Key Stats• Dedicated audience – 50% of readers have been reading for
over 8 years
• Average reader has worked in Local Government for 19.5 years
• Average salary of £62,100 pa• On average, subscribers have been in their role for 3.5
years and fairly consistent across roles• 47% of ALL subscribers have applies for a job they’d seen
in LGC
Source: Fusion Research September 2008
The New LGCFOCUS: LGC will cut through the noise and distractions to identify the key issueson the horizon
OVERVIEW: LGC will present a comprehensive at-a-glance briefing of everythingLocal Government leaders need to know. No need to look anywhere else
INSIGHT: LGC will bring you the opinions and analyses of the most successful andinnovative Local Government executives and experts. No waffle, no third-handHearsay just the people who know
INFORMATION TO ACT: Not all information is useful – and not all usefulinformation is easy to find. LGC will seek out and mine the information to enableleading Local Government to make decisions that matter
A COMMITMENT TO CONTRIBUTRE: LGC stands ready to play its part in thechallenges the near future will bring. It will provide exclusive facts and data toaid decision-making and will champion its readers and their work
The News
• New Editor, Emma Maier
• www.lgcjobs.com re-launch in April 09
• Recruitment ad team re-organisation
• LGC magazine Re-launch September 17th
The New LGC Recruitment
• Exclusive or 60k + roles
• The section will be removed from the ‘General Recruitment’ section and will feature on Page 11 of the editorial section of the magazine
• The Executive Appointments section offers 1 Banner page a week and the set size is a half page (colour or mono)
• New rates to follow shortly
The New Executive Recruitment Section
The New LGC Recruitment
• 40- 6ok roles
• Focusing upon ‘tomorrows leaders’
• The section will remain in the traditional Recruitment location of the magazine
• The Management Appointments section offers 1 Banner page a week and 1 text teaser
The Management Appointment Section
New Look LGC Jobs Board
Targeted Job Emails
CVDatabase
Featured Jobs
The New LGC Look
The New LGC Team
Key Account Manager: Julia de la Harpe
•Recruitment Consultancies
•Ad Agencies
Field Sales Executive: Steve Grech
•Key Councils
Telesales Executive: Oona Knapp
•Key Councils
•New Business
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